Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DIGITAL BRANDSTRATEGY
INTRODUCTIONSWELCOME TOGENERAL ASSEMBLY
INTRODUCTIONSABOUT GENERALASSEMBLY
INTRODUCTIONSOUR COREVALUES
CORE VALUESPEOPLE BEFORE THEMACHINE.While we value powerful ideas and innovative startups, the lifeblood ofany community i...
CORE VALUESLEARNING BY DOING.We believe that self-actualization is gained through applied, hands- onexperience. We are her...
CORE VALUESJOURNEY OVERDESTINATION.General Assembly is about the shared experience of fellow builderstaking risks — about ...
INTRODUCTIONSMEET YOURINSTRUCTOR
INTRODUCTIONS                                                           9JAY OATWAY, INSTRUCTOR‣    Tech-journalist and di...
INTRODUCTIONSWHY DIGITALMARKETING?
INTRODUCTIONSWHAT WILLWE LEARN?
DIGITAL BRAND STRATEGY                                         12YOU’LL BE ABLE TO…  •    Target the right audience for yo...
DIGITAL BRAND STRATEGY SYLLABUS                                  13UNIT 1  •    Understand your business, goals, and how t...
DIGITAL BRAND STRATEGY SYLLABUS                                 14UNIT 2  •    Utilize analytics and research to make deci...
DIGITAL BRAND STRATEGY SYLLABUS                                  15UNIT 3  •    Optimize the content you’re delivering to ...
DIGITAL BRAND STRATEGY SYLLABUS                                 16UNIT 4  •    Utilize social platforms like Facebook, Twi...
INTRODUCTIONSWHAT DOES IT MEAN TOBE A GA STUDENT?
GA STUDENT PERKS                   18COMMUNITY  •    Global network  •    Strong, diverse community  •    High quality cur...
THE EARLY BIRD…
DIGITAL BRAND STRATEGY   20Q&A
Upcoming SlideShare
Loading in …5
×

Digital Marketing @ GA HK

787 views

Published on

Missed our information session last week? Check out more information about our upcoming Digital Marketing course in Hong Kong.

Digital Marketing @ GA HK

  1. 1. DIGITAL BRANDSTRATEGY
  2. 2. INTRODUCTIONSWELCOME TOGENERAL ASSEMBLY
  3. 3. INTRODUCTIONSABOUT GENERALASSEMBLY
  4. 4. INTRODUCTIONSOUR COREVALUES
  5. 5. CORE VALUESPEOPLE BEFORE THEMACHINE.While we value powerful ideas and innovative startups, the lifeblood ofany community is the individuals involved. We believe in empathy andreciprocity — and that community can enable individual pursuits.
  6. 6. CORE VALUESLEARNING BY DOING.We believe that self-actualization is gained through applied, hands- onexperience. We are here not to seek or to hope for the future, butactively construct it with our hands. If we get it wrong, we modify andtry again; real progress only comes through reflection and relentlessiteration.
  7. 7. CORE VALUESJOURNEY OVERDESTINATION.General Assembly is about the shared experience of fellow builderstaking risks — about embracing failure as much as success. When greatcompanies fail, they’re gone forever. When great people fail, they learnfrom their experiences and go on to pursue new ventures with a greaterchance of success.
  8. 8. INTRODUCTIONSMEET YOURINSTRUCTOR
  9. 9. INTRODUCTIONS 9JAY OATWAY, INSTRUCTOR‣  Tech-journalist and digital strategist in Hong Kong since 1997‣  Ranked #22 on the Forbes Top 50 Social Media Power Influencers 2012.‣  Author of the book, Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader.‣  “Hong Kong’s answer to Twitter royalty” by Marketing magazine.
  10. 10. INTRODUCTIONSWHY DIGITALMARKETING?
  11. 11. INTRODUCTIONSWHAT WILLWE LEARN?
  12. 12. DIGITAL BRAND STRATEGY 12YOU’LL BE ABLE TO… •  Target the right audience for your companys brand •  Develop your brand’s voice, story, and community •  Create engaging and high-impact multi-channel content •  Plan and pitch a digital campaign
  13. 13. DIGITAL BRAND STRATEGY SYLLABUS 13UNIT 1 •  Understand your business, goals, and how they relate to your brand and marketing. •  Identify who your customers are and what they’re thinking and feeling •  Develop your brand story, values, and community
  14. 14. DIGITAL BRAND STRATEGY SYLLABUS 14UNIT 2 •  Utilize analytics and research to make decisions based on variances and insight •  Experiment with content, message, and strategies in order to gain insight •  Communicate clearly using data visualization and compelling stories
  15. 15. DIGITAL BRAND STRATEGY SYLLABUS 15UNIT 3 •  Optimize the content you’re delivering to your audience through your web site and social media profiles •  Identify how consumers are interacting with your brand “on-the-go” through mobile devices and tablets •  Utilize “growth hacks” to increase the amount of users and customers
  16. 16. DIGITAL BRAND STRATEGY SYLLABUS 16UNIT 4 •  Utilize social platforms like Facebook, Twitter, and Google to launch paid and owned media campaigns in order to grow brand awareness and acquire users. •  Explore display and email marketing as ways to develop and continue audience engagement
  17. 17. INTRODUCTIONSWHAT DOES IT MEAN TOBE A GA STUDENT?
  18. 18. GA STUDENT PERKS 18COMMUNITY •  Global network •  Strong, diverse community •  High quality curriculum •  Practical skills •  Continuing resources
  19. 19. THE EARLY BIRD…
  20. 20. DIGITAL BRAND STRATEGY 20Q&A

×