Communicating with AttendeesOnline registration systemsFollow up remindersEmail vs. telephoneIs location accurate for GPS?Parking information
PromotingEvents/PresentationsDoes my community want or value myunique competitive offering?What are my target customer’s primarymotivations for seeking outevent/presentation?Develop your marketing message!
Developing your marketing message.Two parts: brief tagline & marketingmessageTagline – short and right to the point!Marketing message An explanation of your target prospect’s problem An explanation about why you are the only “business” that can solve your prospect’s problem. An explanation of the benefits people will receive from using your solution. Examples and testimonials from customers you have helped with similar problems. Your unconditional guarantee.
33 Ways to Promote1. Newspaper ads 18. Special events2. Social Media 19. Flyers3. Posters 20. Email4. Contests 21. Postcards/Rack Cards5. Card decks 22. Doorhangers6. Seminars 23. Media releases7. Television ads 24. Fax broadcasts8. Signs 25. Brochures9. Radio ads 26. Gift certificates10. Banners 27. Word-of-mouth11. Articles 28. Website12. Classified ads 29. Sign picketing13. Newsletters 30. Business cards14. Charity events 31. Catalogs15. Networking 32. Public speaking16. Billboards 33. Window display17. Magazine ads
6 Steps to Better Communication!1. Create an innovative workshop title that best describes your presentation.2. Develop your event/presentation message/description but be brief and to the point.3. What community are you serving?4. Who are your customers?5. What specific news/media/other outlets will you alert?6. How much $$$ will you spend and on what?