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Choosing the Right Channels & Content Types for your B2B Company

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Brian Honigman
Brian Honigman

Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.

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Choosing the Right Channels & Content Types for Your B2B Company Part 1 of 4: Championing Content Marketing in a B2B Organizatio PART 3 OF 4: Developing a B2B Content Strategy Series
I'm a Content Marketing Consultant and CEO of Honigman Media. HI!I’m Brian Honigman
Even if you have buy-in from management, you’ll likely still find your resources limiting. MAKE DUE WITH LIMITED FUNDS
USE INSIGHTS AS LEVERAGE Make the most of your limited funds by using them wisely.
EVEN BEYONCE LIMITS HERSELF She has tons of resources, but still benefits from leveraging insights. Check out this presentation!!
HOW DO I LEVERAGE MY INSIGHTS? “
ANSWER THE FOLLOWING QUESTIONS: 1) What content types should we use? 2) Which channels should we invest in?
1) What content types should we use? 2) Which channels should we invest in? USE THE INSIGHTS FROM THE EXERCISES IN PART 2
1) What content types should we use? +
… INTROSPECTABOUTYOUR BRAND…
…TO DISCOVER THE BEST CONTENT TYPE FOR YOU.
CANVA TOOK THEIR MISSION TO DEMOCRATIZE DESIGN…
…AND USED THAT MISSION TO INFORM THE TYPE OF CONTENT THEY WOULD PURSUE. (Canva Design School)
2) Which channels should we invest in? +
CLOSELY STUDYYOUR AUDIENCE…
…TO DISCOVER THE BEST CHANNEL FOR YOU.
GOLDMAN SACHS UNDERSTOOD THAT THEIR AUDIENCE WAS BUSY AND INTERESTED IN BIG IDEAS…
…AND USED THAT INSIGHT TO CREATE A THOUGHT-LEADERSHIP PODCAST. (Exchanges at Goldman Sachs)
MAERSK SAW THAT THEIR AUDIENCE WANTED THE BEST IDEAS REGARDING THEIR SPECIFIC NICHE…
…SO THEY CREATED AN OPEN EXPERT FORUM TO DISCUSS THE INDUSTRY AT LARGE (Maersk Expert Blogs)
EACH OF THESE COMPANIES LEVERAGED A SPECIFIC INSIGHT TO MAKE AN INFORMED DECISION ABOUT THEIR CONTENT
NO MATTER HOW BIG OR SMALL YOUR BUDGET IS, REMEMBER THE FAMOUS MAXIM…
“Knowledge is power. –Francis Bacon
CHECK OUT THE OTHER INSTALLMENTS IN THIS SERIES! LIKE THIS DECK? PART 1 PART 4 Previous Next PART 2
Follow Subscribe Connect THANKS FOR READING! KEEP IN TOUCH!

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