Beginners guide to creating quality content.

1. QUALITY OVER
QUANTITY
CONTENT CREATION

2. “WRITING GREAT
CONTENT IS A CHOICE”
- Neil Patel

3. TABLE OF CONTENTS
1. KNOW THY AUDIENCE
2. ORIGINAL CONTENT IS KING
3. USE DIFFERENT MEDIUMS
4. DEFINE AND TRACK SUCCESS
5. CREATE YOUR OWN PLATFORM

4. QUALITY OVER QUANTITY
KNOW THY AUDIENCE
▸ Create customer profile
▸ Find your audience pain points
▸ Engage with your followers on social media
▸ Don’t make everything a sales pitch

5. QUALITY OVER QUANTITY
ORIGINAL CONTENT IS KING
▸ Look within your organization to find relevant information that you can create
content around
▸ Google ranks web pages with original content higher
▸ Google ranks web pages with duplicate content lower
▸ Leverage subject matter experts to help create more original content

6. USE DIFFERENT MEDIUMS
‣ Using different methods of delivery keep your
audience engaged and interested.
✓ Blogpost
✓ Infographics
✓ Illustrations
✓ Photography
✓ How-to and Repair Guides
✓ To-do Checklist
✓ Videos
✓ Podcast
✓ E-books

7. QUALITY OVER QUANTITY
DEFINE AND TRACK SUCCESS
▸ The only way to know if your content creation
efforts are working is having a way to measure
which metrics define success to you
▸ Use google analytics or social media analytics
to track metric that matter, and ignore the rest
▸ Track likes, comments, sessions, new users, or
conversion rates, to name a few
▸ Remember, this takes time — don’t get
frustrated if you don’t see progress when you
first start

8. QUALITY OVER QUANTITY
CREATE YOUR OWN PLATFORM
▸ It’s o.k. to start your business using social media, or websites such as Etsy
▸ Plan to have your own website or blog so you have full control over your
content
YOURS.COM

9. THANKS!
SOURCES
‣ h"ps://www.kinocrea1ve.co.uk/blog/responsive-infographics-the-benefits-our-work-infographic
‣ h"ps://neilpatel.com/blog/ingredients-of-great-content/
‣ h"ps://contentmarke1ngins1tute.com/2019/05/defini1ons-quality-content/
‣ h"ps://giphy.com/gifs/gkFtBo3xl05UR9FA2Q/html5