Marriage of Social Media and Advertising

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Marriage of Social Media and Advertising

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Marriage of Social Media and Advertising

  1. 1. The Marriage ofAdvertising & Social Media
  2. 2. Scared Yet?
  3. 3. Advertising It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. - David Ogilvy
  4. 4. Ads Used to Deliver News
  5. 5. Then Brand & Image
  6. 6. BeforeAD
  7. 7. BeforeAD
  8. 8. BeforeAD Purchase
  9. 9. NowAD
  10. 10. NowAD
  11. 11. NowAD Purchase
  12. 12. NowThat’sAD Huge Purchase
  13. 13. Social Media“If you make customers unhappy in the physical world, they might “The goal of social each tell 6 friends. If you make media is to turn customers unhappy on the customers into aInternet, they can each tell 6,000 volunteer marketing friends.” army.” - Anonymous - Jeff Bezos, CEO at Amazon.com
  14. 14. Social Media is Not a Swiss Army Knife
  15. 15. One Tool Cannot Build a House
  16. 16. Better Together
  17. 17. Social media surrounds the Advertising funnelHelps influence prospects at every stage and can move them forward
  18. 18. If you want people to believe that your socialnetworks are important, you need to show youraudience that they are important
  19. 19. Takeaways• Place links to social profiles on your website/blog • Understand your audience differs on each platform• Advertisements • FB URL, Twitter handle, QR Code – actual social media feedback• Any other communications with your audience • Email signatures• It also means continuous updates & new content• Rinse, wash & repeat
  20. 20. It’s Collaborative
  21. 21. Quick Case Studies
  22. 22. Facebook Updates in Inbox
  23. 23. You Are Not
  24. 24. You Are Not99% of brands are not “Prom Kings”
  25. 25. You Are
  26. 26. You AreDo it Differently
  27. 27. Make It Work For YouStep 1: Identify a need you can help with – understand your target (Customers like to save money)
  28. 28. Make It Work For YouStep 1: Identify a need you can help with – understand your target (Customers like to save money)Step 2: Figure out how to solve that need (Coupons are always appreciated)
  29. 29. Make It Work For YouStep 1: Identify a need you can help with – understand your target (Customers like to save money)Step 2: Figure out how to solve that need (Coupons are always appreciated)Step 3: Approach your targets as a salesperson (Salespeople have websites, not Facebook pages)
  30. 30. Make It Work For YouStep 1: Identify a need you can help with – understand your target (Customers like to save money)Step 2: Figure out how to solve that need (Coupons are always appreciated)Step 3: Approach your targets as a salesperson (Salespeople have websites, not Facebook pages)Step 4: Use Twitter/Facebook for customer service, news or highlights. Don’t use it to sell (Interact with customers - build trust)
  31. 31. Make It Work For YouStep 1: Identify a need you can help with – understand your target (Customers like to save money)Step 2: Figure out how to solve that need (Coupons are always appreciated)Step 3: Approach your targets as a salesperson (Salespeople have websites, not Facebook pages)Step 4: Use Twitter/Facebook for customer service, news or highlights. Don’t use it to sell (Interact with customers - build trust)Step 5: Don’t push it (Give them the coupon and get out of the way)
  32. 32. Q&ANick Lindauer Marc NathanChief Operations Officer Director of Business Developmentnlindauer@forthea.com mnathan@forthea.com www.forthea.com

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