Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

11 Basic Features of Content Marketing: A SmallBiz Insight

313 views

Published on

Discover the 11 Basic Features of Content Marketing in this SmallBiz Insight. When a small business jumps right in to the ‘How’ and ‘Why’ of content marketing, the process can seem a bit overwhelming. It is a good idea to step back and look at all the elements of a content marketing strategy in order to gain perspective and recognize that, while strategic combinations can be infinite, the overall strategy is finite.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

11 Basic Features of Content Marketing: A SmallBiz Insight

  1. 1. A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates @VSBmarketing | www.VSBMA.com
  2. 2. 1. Your Website
  3. 3. Your Website
  4. 4. 2. Social Media Networks
  5. 5. 3. Buyer Persona
  6. 6. Buyer Persona For more insight, check out the presentation Building A Buyer Persona for Content Marketing at the VSBMA.com How-To Center
  7. 7. 4. Content Marketing Mission Statement
  8. 8. 5. Created Content
  9. 9. Created Content
  10. 10. 6. Curated Content
  11. 11. Curated Content For more insight, check out the presentation Aggregating Content with Paper.li on at the VSBMA.com How-To Center
  12. 12. 7. Editorial Calendar
  13. 13. 8. Statistics And Analytics For more insight, check out the presentation Four ROIs of Social Networks for Content Marketing at the VSBMA.com How-To Center.
  14. 14. 9. Keywords
  15. 15. 10. Tags And Hashtags For more insight, check out the presentation What’s A Hashtag Anyway? at the VSBMA.com How-To Center
  16. 16. 11. Short Links
  17. 17. Short Links URL shortener providers, such as http://goo.gl, also include a tracking feature. When you use a short URL in a post, you will be able to see how many people click through to your content. You can use a different short URL for the same page when you share that page in more than one network. This approach will demonstrate which network produces the most traffic. For more insight, check out the presentation Short URLs for Content Marketing at the VSBMA.com How-To Center
  18. 18. Your Unique Experience For more insight, check out the presentation 23 Social Business Tools for Content Marketing Success at the VSBMA.com How-To Center
  19. 19. Visit VSBMA’s Small Business Digital Marketing How-To Center at www.VSBMA.com for more social media and content marketing Tips ’n Tricks.

×