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Content Marketing on a Low Budget for Startups
This document presents cost-effective content marketing strategies by Enoch Pakanati, emphasizing the importance of quality over quantity and the efficiency of repurposing existing content. It highlights key statistics, such as 76% of marketers increasing their content marketing investment, and provides practical hacks for startups and B2B companies to enhance their marketing efforts within budget constraints. The focus is on strategic planning, targeting specific channels, and continuously updating content to maximize impact.
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Content Marketing on a Low Budget for Startups
- 1. October 1, 2016 ContentMarketing on a Low-Budget Presented by Enoch Pakanati TOP 7 IDEAS AND HACKS
- 2. Enoch Pakanati Chief Smarketer 1)Sales runs through my veins 2) Content strategist for startups and B2B companies 3) I help companies market and sell better 4) CEO at The Smarketers A Little About Me: Hi, Every One! enoch@thesmarketers.com www.thesmarketers.com @enochpjames
- 3. Content Marketing Hacks3 Numbers To Prove $14 Brands utilizing content marketing save an average of $14 per new customer acquired 67% 67% of surveyed B2B companies reported marketing content as a top 3 priority in their 2015 marketing strategy. 54% Inbound marketing delivers 54% more leads on average than traditional outbound marketing 76% 76% of marketers are increasing investment in content marketing.
- 4. Content Marketing Hacks4 What Content Marke5ng IS Takes Patience and Consistency Takes a LOT of work Quality content doesn’t come cheap Pays off in a BIG way
- 5. The Good Part It’spossible to do content marketing both more effectively and cheaper than most businesses manage to do. LET’s FIND OUT HOW
- 6. Content Marketing Hacks 07 08 06 0504 0203 01 Free Templates eBooks Videos Slideshows Animations Podcasts Blog Posts Infographics 6 1 - FOCUS on Efficient Types of Content QUOTE FROM A FREELANCER DETERMINE TIME TAKEN IF YOU HAVE TO DO IT YOURSELF + CALCULATE HOURLY COST GET A QUOTE FROM AN AGENCY OR OTHER PUBLIC SOURCES
- 7. Content Marketing Hacks7 Step -2: Focus On Quality over Quan5ty Publish one absolutely amazing piece of content per month than publishing 30 mediocre posts. Each post should be as valuable as possible. Focus on Long-Form Content Be smart, remember the 80/20 rule Promote Extensively Don’t waste time on unnecessary custom images 01 02 03 04 05 06 Growth from content marketing comes from quality, not quantity.
- 8. Content Marketing Hacks8 Convert Blogs to Podcasts or Infographics Infographics into Slideshows and Videos Videos into Animations (gifs), Blog Posts Step -3: The Cheapest Way to Create Great Content Consistently REPURPOSING EXISTING CONTENT
- 9. Content Marketing Hacks9 Ideating, Creating, writing , scheduling , sharing and promoting in batches BATCHING Be wise at calculating your costs for developing content and chaos to outsource when required OUTSOURCE Step - 4: Spend Time Improving Your Efficiency
- 10. Content Marketing Hacks10 Focus on Your Niche Focus on your goals and drive content through specific channels You don’t need to be everywhere at once. All you need are the one or two channels that give you the best results. 01 03 02 04 Step - 5: Forget Unnecessary Parts
- 11. Content Marketing Hacks11 1 2 3 Update time-sensitive contentRepublish old evergreen content Combine posts to create a long form blog Step - 6: Update Over Time
- 12. Content Marketing Hacks12 CONTENT MARKETING OPEN Choose the right platform Start with Email Keep it Simple Step - 7: Be Selec5ve With Promo5ons
- 13. Make Strategic ContentMarketing Moves , spend wisely
- 14.