Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females

1. Your sub-title here
Women’s drinking behaviours in Vietnam
-Strong peer pressure of drinking alcohols among female

2. Survey information
＜Women’s custom of drinking＞
• Sample size: 492 samples
• Respondent criteria: Female, 18-29 years old
• Conducted time: July 29st - August 30st 2015
＜Men’s custom of drinking, Men’s thinking about women’s drinking＞
• Sample size: 308 samples
• Respondent criteria: Men, 18-29 years old
• Conducted time: August 5th-6th 2015
＜Custom of drinking within women who often drink＞
• Sample size: 32 samples
• Respondent criteria: Female, 18-29 years old
• Conducted time: August 5th-6th 2015
• We asked women who answered everyday or 2 - 4 times a week
about frequency of drinking

3. Executive Summary
＜Women＞
• 50% drink alcohol less than once a month
• 72% drink one beer outside, women don’t drink much
• I am worried about my health（43%）, Women should not
drink alcohol（41%） are main reasons of not drinking
• Special occasion(56%) is the main purpose of drinking
＜Men＞
• 23% drink alcohol less than once a month
• 12% never drink alcohol
• 71% think women should not so much drink alcohol
• 78% think women pretend that they cannot drink

4. Characters of people who often drink
＜Women＞
• 60% women rarely drink, which is much less than men
• Most of the female drink 1 bottles of beer only
• Health concern, and the traditional opinion of “female-should-not-
drink” are the main reasons
• For women, drinking alcohol at home alone is not common
• 78% female are asked to do bottle-up regularly
• 77% of men think that it is not good that women drink alcohol so
much
• 78% of men think women pretend that they cannot drink, while
88％ of women pretend that they cannot drink even they can

5. Respondent profile (Women)
15%
36%
49%
18 - 19
20 - 24
25 - 29
Age
50%
37%
7%
6%
Area
Ho Chi Minh Hanoi
Can Tho Da nang

6. Respondent profile (Men)
19%
33%
48%
18 - 19
20 - 24
25 - 29
Age
22%
20%
4%
3%
51%
Area
Ho Chi Minh Hanoi
Hai Phong Can Tho
Others

7. How often do you drink alcohol ?
60% women rarely drink. The ratio is much less than men
12%
23%
12%
25%
15%
9%
4%
19%
41%
13%
14%
6%
5%
2%
Never
Less than once a month
Once a month
Two or three a month
Once aweek
2-4 times a week
Every day/Almost every day
Women Men

8. ＜Women＞
How many beers do you drink?
1 beer only are the common answers regardless of the
places
1%
2%
7%
25%
65%
2%
1%
7%
18%
72%
More than 7
6 -7
4 - 5
2 - 3
1
In house Outside

9. ＜Women＞
How many beers have your drunk the most in your
life, at one time?
7%
3%
9%
18%
31%
33%
0% 5% 10% 15% 20% 25% 30% 35%
More than 10
8 - 9
6 - 7
4 - 5
2 - 3
1
Women do not drink so much, for 64% have drunk less
than 3 bottles of beer

10. ＜Women＞
What is the reason that you do not beer so much
6%
5%
6%
7%
12%
20%
23%
23%
31%
32%
35%
41%
43%
Others
Having things to do
Caring about diet
Allergy
Parents pressure
Drinking is bad behavior
Concern in motorbike drive
Bad taste
Dislike to be out of control
Safety concern
Dislike to get drunk
Women should not drink alcohol
Worring about health
Health concern, and the traditional opinion of “female-should-not-
drink” are the main reasons

11. ＜Women＞
Why and when do you drink alcohols?
2%
4%
9%
13%
14%
18%
19%
20%
27%
56%
0% 10% 20% 30% 40% 50% 60%
I just like alcohol
Others
Fatigue recovery
Making dishes delicious
Relaxing
Relieving stress
Making enjoyment
I will drink when everyone is drinking
Making communication easy
Special occasion (Birthday, Wedding etc.)
Special occasion (e.g wedding) are the main events
for female to drink

12. ＜Women＞
What is your favorite alcohol?
54%
23% 22%
14% 11% 9% 7% 6% 6% 6% 3% 3% 2%
Beer is the most popular with 54% of popularity

13. ＜Women＞
Where do you often drink alcohol ?
Restaurant gathers the most popularity with 53%
53%
39%
29%
12%
9% 8% 6%
2%
Restrant House Street
vendor
restaurant
Bar Others Beerclub Club Park

14. ＜Women＞
How often do you drink alcohol at home alone?
29%
46%
6%
5%
6%
5%
3%
0% 10% 20% 30% 40% 50%
Never
Less than once a month
Once a month
Two or three times a month
Once a week
2-4 times a week
Almost every day
For women, drinking alcohol at home alone is not common

15. Do you think the guys who drink many drinks “cool”?
Men＝29% think cool, Women＝14% think cool
77%
14%
9%
49%
29%
22%
No Yes I don't care
Women Men

16. ＜Women＞
About bottle-up
78% are asked to do bottle-up regularly
Always
7%
Most of
the
times
15%
Occasio
nally
51%
Rarely
21%
Never
6%
How often are you asked to do
bottle-up when you go drinking?
2%
7%
9%
23%
60%
Making everyone
drunk
Never do that
Making game more
exciting
Peer pressure
Making the
atmosphere better
Why do you do bottle-up ?

17. How do you like bottle-up culture in Vietnam?
34% of women, 41% of men are negative about it
19%
22%
37%
12%
9%
8%
26%
40%
18%
8%
I don't like it
I don't really like it
Average
I like it
I really like it
Women Men

18. Do you think "Women should not drink so much" ?
Men=totally agree（46%), agree(31%)
Women (drinkers) =totally agree(19%), agree（31%)
46%
26%
17%
7%
5%
19%
31%
25%
22%
3%
I totally agree it
I agree it
Avarage
I disagree it
I totally disagree it
Women who often drink Men

19. Most of men is with the conservative idea about
women drinking alcohols
I think it is Vietname
tradition that women
should not drink
I do not put with women
drinking so much
alcohols
29歳 会社員
27歳 自営業
Do you think "Women should not drink so much" ?
– Opinions from guys

20. Gap in drinking alcohols
78% of men think women pretend that they cannot drink
88％ of women pretend that they cannot drink even they can
Always
28%
Often
22%
Someti
mes
38%
Rarely
9%
Never
3%
Have you ever pretend that
you cannot drink alcohol
Always
22%
Often
20%Someti
mes
36%
Rarely
13%
Never
9%
Do you think ladies pretend
they cannot drink alcohol?

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