The survey found that most Vietnamese women get cooking information from their parents. While 30-somethings cook new recipes more frequently than 20-somethings, most try new recipes less than 20% of the time. Vietnamese food remains the most commonly cooked cuisine, but Korean and Thai foods are also popular. Over half of respondents use smartphones to access cooking information online. The most visited online cooking community is monngonmoingay.com.

1. Your sub-title here
Where does Vietnamese get cooking info?
- monngonmoingay.com is the most popular
community

2. Survey information
• Where does Vietnamese get cooking info?
• 300 married female above 20 years old
• Conducted on January, 2015

3. Executive Summary
• 68% of 20’s and 84% of 30’s cook every day
• 30’s are more aggressive on the new recipe but 64% try the
new one less than 20% of frequency
• 30’s are more aggressive on the new recipe but 64% try the
new one less than 20% of frequency
• Most rely on Vietnamese food for cooking
• Korean and Thai are the top 2 common international foods to
cook
• Parents are the most important information source for cooking
• 53% users use smart phone to get cooking info

4. How often do you cook at home?
68% of 20’s and 84% of 30’s cook every day
68%
84%
13%
8%
9%
7%
8%
1%
0% 20% 40% 60% 80% 100%
20-29
30-39
Every day Several times a day A couple of times a day
Once per week Twice per week Less than that

5. How often do you try a new recipe?
49%
27%
14%
6%
3%
1%
39%
25%
32%
4%
1%
0% 10% 20% 30% 40% 50% 60%
0-10%
11-20%
21-40%
41-60%
61-80%
81%-100%
30-39
20-29
30’s are more aggressive on the new recipe but 64%
try the new one less than 20% of frequency

6. How often do you cook non-Vietnamese food?
Most rely on Vietnamese food for cooking
80%
72%
14%
21%
4%
5%
0% 20% 40% 60% 80% 100%
20-29
30-39
0-10% 11-20% 21-40% 41-60% 61-80% 81%-100%

7. What non-Vietnamese food do you cook?
Korean and Thai are the top 2 common
international foods to cook
20%
31%
20%
14%
3%
20%
1%
38%
25%
39%
35%
31%
12%
25%
1%
27%
0% 10% 20% 30% 40% 50%
Chinese food
Korean food
Thai food
Japanese food
Singaporean food
Western food
Indonesian food
Others
30-39
20-29

8. What is your information source of cooking?
42%
20%
19%
17%
14%
10%
10%
9%
43%
31%
45%
37%
32%
25%
27%
25%
13%
26%
33%
41%
48%
56%
51%
45%
0% 20% 40% 60% 80% 100% 120%
Parents
Cooking School
Friends
TV
Magazine
Facebook
Web community
Corp website
Most important Important Somehow important
Parents are the most important information source for
cooking

9. What is important when you try a new recipe?
48%
38%
33%
26%
20%
20%
13%
43%
42%
42%
44%
33%
34%
34%
0% 20% 40% 60% 80% 100%
Looks delicious
Easy to cook
Does not cost a lot
Does not take time
Utilise the materials in fridge
Low calory
Low salt contents
Very important Important
“looks delicious (91%)” and “Easy to cook (80%)” are
the most important factors

10. What device do you use to get cooking information
from internet (those who answers using internet only)
53% users use smart phone to get cooking info
46%
29%
9%
30%
24%
12%
18%
25%
16%
0% 20% 40% 60% 80% 100%
PC
Smart phone
Tablet
Always Often Sometimes

11. How do you look for the cooking information by search?
55%
24%
15%
4%
2%
0% 10% 20% 30% 40% 50% 60%
by recipe name
by cooking type (e.g stir, BBQ)
by ingredients name (e.g carrot / beef)
Others
by country name (e.g japanese food /
korean food)
55% searches by recipe name

12. Popular website for cooking information
Site name No of votes Monthly access
1 monngonmoingay.com 64 110K
2 webtretho.com 19 35M
3 eva.vn 17 8.2M
4 bepgiadinh.com 11 210K
5 amthuc365.vn 14 140K
6 kenh14.vn 9 37.2M
7 beptruong.edu.vn 7 70K
7 Facebook 7 NA
7 phunu.net 7 3K
10 afamily.vn 5 8.3M
* Picks up the effective comments from respondents
* Monthly access source: similarweb.com

13. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.