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Twitter 101
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Twitter 101

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This is a quick Twitter 101 for the novice twitter user!

This is a quick Twitter 101 for the novice twitter user!

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  • Definition of Social MediaBrief description and examples of each.
  • Definition of Social MediaBrief description and examples of each.
  • Definition of Social MediaBrief description and examples of each.
  • Definition of Social MediaBrief description and examples of each.
  • Definition of Social MediaBrief description and examples of each.
  • Transcript

    • 1. 101@alexputman
    • 2. Twitter Introduction
    • 3. Creating an Account• Twitter.com• Username (Letters, numbers & underscore)• Email Address• Password
    • 4. What’s in a Name?• Use name from other site/blogs• Real name or business name makes it easier to find you• If using a pseudo name, ensure it is part of your brand: o SocialTRex o RecruiterChicks
    • 5. ProfilePicture: Bio:• 700kb • Name• JPG, GIF or PNG file • Location • URL • 160 character intro
    • 6. Definitions• Tweets: messages/links/info you post• Friend: Person you follow• Follower: Person who follow you• Retweet: posting a tweet from someone else• Hashtag #: used to tag or categorize tweets• @reply: reply to other users or tag them in your tweets by using @username• DM: send private direct messages to other users by using DM username (only dm people following you)• Link Shorteners: services like bi.tly or ow.ly that shorten URLs to conserve tweet space
    • 7. Find People to Follow
    • 8. Finding FollowersYou can use the various Twitter user directories to find followers based on: • Location www.Twellow.com • Interests www.FollowerWonk.com • Job Title www.FollowerWonk.comYou can also find followers using Twitter search by using: • Keyphrases • Hashtags • Location But don’t forget the simple Google Search… Or looking at who other people follow…
    • 9. What to Retweet• News (especially breaking news)!• Links of interest• Search on the #hashtag o #shrmatl11• Tweets from other people you follow• Retweets are a simple way of sharing other peoples tweets• If your content is retweeted, it will reach a wider audience as the followers of the people that retweet your content will also have your tweet in their feedRemember: Tweets appear in the stream of people who followyou. Gain followers via Golden Rule!
    • 10. @ ReplyBy using the @reply, you are ‘tagging’ another userin your tweet – this is then flagged up to themThe @reply can be used in a number of ways: 1. To reply to another tweet i.e. @socialtrex thanks for your assistance 2. To flag up a tweet to a certain user i.e. thanks for the link about browsers http://www.google.com @socialtrex 3. To credit another user for a link or something else i.e. Great blog about social media http://www.socialtrex.com via @socialtrex
    • 11. Twitter ListsYou can use Twitter lists to organise your followers into different groups - this makesit easier to follow certain groups of peopleTwitter Lists can group people by: • Friends • Colleagues • Potential Employers • Journalists • Bloggers You can make lists private or public
    • 12. Tweeting at EventsMost industry events now have predefined hashtags:e.g. Social Media Week London #smwldnYou can easily connect with other event attendees by tagging your tweets with anevent hashtag and setting up a specific search column for that event hashtagThis is an excellent networking and listening strategyThere also means that you can ‘liveblog’ from an eventgiving your followers access to these events too
    • 13. Promoting Your Twitter Account • Add Twitter details to email footer and website • Add Twitter feed to blog or website sidebar • Ensure easy sharing of website content using Tweet Button • Add Twitter account to Twitter directories • Follow relevant users and start a conversation!Remember, it’s not about numbers! A small, targeted following is better than a million, unengaged followers
    • 14. Hashtag #• 3 is the max you can have on a tweet• # on public tweets can be searched by everyone• Not case sensitive• #FF• Follow conversations at o Tweetchat.com
    • 15. Trending TopicsA trending topic is aword, phrase or topicthat is posted(tweeted) multipletimes on the socialnetworking andmicroblogging serviceTwitter http://en.wikipedia.org/wiki/Trending_topic
    • 16. Blocking UsersNote: This is for example only, you would be WISE to follow this user! She is a ROCKSTAR!!
    • 17. @alexputman @socialtrexwww.socialtrex.com

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