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Searching for a Job with Social Media


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I presented this to students at The University of Georgia on how to use social media to find a job.

Published in: Career, Business, Technology
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Searching for a Job with Social Media

  1. 1. Finding a Job BEFORE Graduation Alex PutmanDirector of Global Talent Acquisition @alexputman | @casemate
  2. 2. Tweet This!@alexputman @CaseMate at #UGA totalk about finding a job. CaseMate hasjobs, careers tab atbottom
  3. 3. Table of Contents• Who are you on-line? o Where are the employers posting jobs?• Importance of Networking o Social Networking o Traditional Networking• Creative Resume Ideas• Stand out!• Researching Companies
  4. 4. Who Are You On-Line?
  5. 5. Where Are Recruiters Looking?• Social Networks (Facebook, LinkedIn)• RSS Feeds• Aggregators (Indeed, SimplyHired)• Virtual Worlds (SecondLife)• Video (YouTube, Vimeo)• Podcast (• Blogs (WordPress, Blogger)• Micro Blogs (Twitter, IM, Texting)• Wiki’s• Bookmarking (StumbleUpon, Digg)• Location Based Social (Foursquare, FB Places)
  6. 6. Google• Google yourself• Clean up o Photos/content o Profanity o Negativity• TalentWise• Manage digital reputation o Google alerts o o Control your name
  7. 7.
  8. 8. Importance of Networking
  9. 9. LinkedIn• Complete profile• Keyword optimization• Groups• Answers• Follow companies• Recommendations• CardMunch mobile App
  10. 10.
  11. 11. Tweet This!@CaseMate has some really cool products@alexputman brought in #phantom casesfor students and they totally rock!
  12. 12. Twitter• Follow recruiters/hiring managers/companies• Tweet and retweet companies• Directories (Twellow)• #jobs
  13. 13.
  14. 14. Facebook• Privacy settings• “Like” company pages• Interact with companies on their pages• Search job tabs• Jobvite App
  15. 15. “Traditional” Networking• Internship• CO-OP• Campus Career Center• Meet-ups• Volunteering• Community Services• Georgia Association of College and Employers on 4/10
  16. 16. Creative Resume Tips
  17. 17. 3 Minutes: How to Impress
  18. 18. Tweet This!@CaseMate is giving away a tablet orphone everyday on their facebook fanpage, "like" their page today, thanks@alexputman
  19. 19. Creative Resumes• QR code• Video•
  20. 20. QR CodesWhat is a QR Code?2 dimensional barcodes that are easily scanned using anysmart phone. This code will then be converted into a pieceof (interactive) text and/or linkHow can I use it for job search? o Use it for VIDEO o Shows creativity o Create memorable content o Create on o
  21. 21.
  22. 22. Stand Out!!
  23. 23. Applying InnovationWhat does a termite hill and architecture have in common?
  24. 24. The termite mound uses tunnels to cool control temperature at an even 82 degrees.The East Gate Centre saves $4 millionannually on air conditioning cost!Think innovatively and creatively;many things outside your currentscope are possible!
  25. 25. Stand Out to the Right Person• How do you apply for a job?• Who is your resume going to?• Find the decision maker: o Google search for the hiring manager o LinkedIn search for 2nd and 3rd level connections o Call in and ask someone (tell them you are a jobseeker) o Talk to friends, neighbors, anyone you can
  26. 26. Be Memorable
  27. 27. Blogs• Control the content• Great example of your interest and abilities• SEO: search and be found• Guest blog• Comment & Engage• Connect resume & content
  28. 28.
  29. 29. Tweet This!@alexputman has a great blog discussingsocial media and is awesome!
  30. 30. Mobile•• Apps o LinkedIn o CardMunch o Monster o Careerbuilder o Indeed o JobSpeek
  31. 31. Mobile Recruiting Always on, always with us, always connectedIn an average 1 week period ___% of mobile users will: • 81% browse internet • 77% use a search engine • 48% watch a video • 63% access a social network • 39% use in bathroom • 33% use while watching tv • 70% use while in a store • 74% make a buy decision based on info from smartphone • 95% use to find local info • 71% of mobile search is due to seeing an ad • 42% people click on mobile ads
  32. 32. Research Companies
  33. 33. Research Companies•• LinkedIn• Google• Facebook Fan Page• Twitter
  34. 34. Life @ Case-Mate
  35. 35. Tweet This!I would love to work @casemate, they arelooking for a summer marketing interncontact @alexputman @Daisholland33for details
  36. 36. Contact Alex Putman | Director of Global Talent @