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Create a Hollywood Style Employer Brand

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This was my keynote presentation from the Expo Capital Humano in Santiago, Chile for Trabjando.com on Employer Branding and how to create. I have also presented this PPT in Canada and all over the U.S.

Published in: Marketing
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Create a Hollywood Style Employer Brand

  1. 1. CREATING A HOLLYWOOD STYLE EMPLOYER BRAND @alexputman @muzebranding
  2. 2. DO YOU HAVE THESE CHALLENGES?
  3. 3. EMPLOYER BRAND IDENTITY Employer brand is the identity of a company as an employer of choice. Effective employer brand can only attract employees of choice if it has an identity that is True Credible Relevant Distinctive Aspirational
  4. 4. EVP DESIGN BRAND STRATEGY ASSETS CONTENT BE YOU DISCOVERY STEPS TO EMPLOYER BRANDING
  5. 5. DISCOVERY Internal assessment Hiring process Candidate Experience Competitor Analysis On-Line reputation Social Media footprint
  6. 6. EVP DESIGN
  7. 7. BRAND STRATEGY
  8. 8. S T O R Y T E L L I N G
  9. 9. TELLING A GREAT STORY MAKE THEM CARE TAKE THEM ON A JOURNEY PURPOSE LET THEM LIKE YOU ENGAGE
  10. 10. STORYBOARD • Audience • Theme • Style • Script
  11. 11. WHAT’S YOUR STORY?
  12. 12. Message = content + campaigns Visual = pictures + video Distribution = social + job advertisements Tools = ATS + CRM + social platforms
  13. 13. PLACES TO TELL THE STORY COMMUNITY Employees Review Sites Candidates Talent Blog Facebook Vine Video Twitter Instagram Images Copy Video Job description Traffic Data Postings Banners 50% jobs reviewed Video and image friendly SOCIAL MEDIA CAREER PAGE JOB BOARDS MOBILE
  14. 14. KNOW THE TRENDS 2015 most of workforce is in their 20’s 2020 gen X & Gen Y will be 65% of workforce 2030 millennial will be 75% of the workforce 10k baby boomers retire everyday source of hires 19.2% employee referral 19.1% career site 15.4% job Boards 12.1% direct source 7.5% college/university have you adjusted practices to attract talent based on these trends?
  15. 15. GREAT EMPLOYER BRANDS Twitter “Help us to build real-time products that have global impact.” Facebook “We’re making the world more open and connected” Google “Do Cool Things That Matter” Disney “Imagine the stories you can be part of…” they sell a sense of belonging to a specific culture
  16. 16. PERISCOPE
  17. 17. MAKE BORING STUFF FUN
  18. 18. Alex Putman alex@muzebranding.com 678- 557-0469 @alexputman http://muze.cool @muzebranding

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