HR Technology Conference & Expo Twitterversity


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HR Technology Conference & Expo Twitterversity

  1. 1. Twitterversity<br />13th Annual HR Technology Conference & Exposition<br />September 30, 2010<br />
  2. 2. Agenda<br />2<br />
  3. 3. Getting Started<br />3<br />
  4. 4. So What Is Twitter?<br />4<br />
  5. 5. Before You Get Started…<br />For professional reasons, such as …<br />You’d like to meet interesting HR professionals<br />You have best practices to share<br />You’re seeking answers to questions<br />Access to content, webinars, conferences, etc.<br />For personal reasons, such as …<br />Your (crazy) friends rave about it<br />You have hobbies and outside interests<br />You’d like to expand your network<br />You seek a faster source of breaking news<br />5<br />…. ask yourself why you’re joining?<br />
  6. 6. Setting Up Your Account: The Overview<br />6<br /><ul><li>Point your browser to</li></ul>Step 1: Click on “Sign Up”<br />Step 2: Complete the four questions:<br />“Full Name”: This is your real name and it is searchable and visible.<br />“User Name”: This is the name people will use to follow you. Keep it short.<br />“Password”: Private and of your choosing.<br />“Email”: Is private but can also be searchable (if you allow it). <br />Step 3: Agree to the terms of service<br />Step 4: Click on “Create My Account”<br />
  7. 7. Setting Up Your Account: Main Page <br />7<br />
  8. 8. Setting Up Your Account: Your Profile<br />8<br /><ul><li>Point Your Browser to</li></ul>Picture:<br />You can add it later. <br />Name: <br />Can be anything you’d like it to be<br />Location: <br />Helps to build a sense of localization and community<br />Web: <br />Your website, blogs, LinkedIn profiles, etc.<br />Bio: <br />You have 160 characters to include anything you’d like.<br />Think of this as your Twitter resume<br />
  9. 9. Setting Up Your Account: Your Profile (Complete)<br />9<br />
  10. 10. Now What?<br />10<br />
  11. 11. Now What? <br />11<br /><ul><li>Point your browser to</li></ul>Find some friends.<br />Follow what they are doing.<br />Tell the world what you are doing. <br />Really. That’s it.<br />
  12. 12. Now What? Find People!<br />12<br /><br />
  13. 13. Now What? Find People!<br />13<br />
  14. 14. Now What? Find People!<br />14<br />
  15. 15. Now What? Find People!<br />15<br />
  16. 16. Now What? Find People!<br />16<br />
  17. 17. Now What? Find People!<br />17<br />
  18. 18. Now What? Find People!<br />18<br />
  19. 19. Now What? Find People!<br />19<br />
  20. 20. Now What? Tweet!<br />20<br />
  21. 21. Learning the Lingo<br />21<br />
  22. 22. The Basics<br />“Tweet” <br />Refers to a single message<br />“Tweeted” – Can be a verb (alternate use is “Twittering”)<br />Following/Followers<br />When you “follow” someone, their tweets will appear in your timeline<br />When they “follow” you, your tweets will appear in their timeline<br />@[username] — (e.g., @billkutik)<br />This is how you communicate directly with someone on Twitter<br />It’s also how you see who’s been communicating with you<br />“I think @billkutik is great!” would be seen by:<br />All my followers<br />@billkutik — the account holder<br />Anyone who searches on “billkutik” on Twitter or Google<br />… and you can click on “@billkutik” to go directly to that user’s account<br />22<br />
  23. 23. More Basics<br />Reply<br />Used to respond to an individual user’s tweets<br />Simply click on the “Reply” button available after each tweet<br />Direct Messages<br />The private instant messaging platform of Twitter <br />Only effective if both parties are following one another<br />Referred to as “DM” or “DMing” someone<br />Retweets<br />Used when you’d like to broadcast someone’s tweet to your followers<br />Two options:<br />1) You can click on the “Retweet” button available after each tweet<br />2) You can highlight the message and copy and paste it into your “What’s happening?” field<br />Typically appears as – “RT @[username] [tweet]”<br />23<br />
  24. 24. The Basics in Pictures<br />24<br />
  25. 25. More Advanced Concepts: Hashtags<br />25<br />A method of tagging a concept, theme or event within a tweet<br />Appears as – “#[hashtag]”<br />For example, the HR Technology conference hashtag is “#HRTechConf”<br />If clicked on, triggers a Twitter search for all tweets containing that hashtag<br />Commonly used to drive community, affinity and collaboration <br />
  26. 26. More Advanced Concepts: Hashtags<br />26<br />
  27. 27. More Advanced Concepts: Search<br />27<br /><br />
  28. 28. Etiquette and Engagement<br />28<br />
  29. 29. Etiquette: It’s About Relationships<br />Be Authentic<br />Own your message. Be clever, be witty, be normal.<br />Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else.<br />Like email, tweets can be misinterpreted without context.<br />Feel free to lurk before you tweet anything.<br />Followers<br />Don’t feel obliged to follow everyone who follows you.<br />Don’t be afraid to “unfollow” someone (for any reason).<br />Take It Offline<br />Reach out to just one person a week and request a chat.<br />Locate fellow HR pros in your area.<br />29<br />
  30. 30. Etiquette: Have Fun<br />30<br />
  31. 31. Laurie Ruettimann <br />http://NewMediaServicesLLC.com<br /><br />Contact Information<br />31<br />