Create an Employer Branding Strategy to Differentiate you from the Competition
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Tips on creating an employer brand that is unique from the competition
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Create an Employer Branding Strategy to Differentiate you from the Competition
- 3. employer branding identity of your company as an employer of choice.
- 5. employer value proposition what makes your organization unique?
- 6. where do we get it data • pulse surveys • new hire surveys • crm / ats • campaign data • web analytics • platforms • net promotor scores http://www.npscalculator.com/en I would recommend xyz company to a colleague or friend to attend
- 7. key hiring sources REFERRALS 22% DIRECT SOURCE 10% JOB BOARDS 17% CAREER SITE 21% COLLEGE 7% 77%
- 8. analytics: career site stats visitors daily vs weekly behavior new vs return mobile vs desktop time on page Time yourself (differs by page, industry, company) bounce rate 20%-35% 35%+ concern 50%+ worry acquisition analyze data per source (social, organic) candidates received + hired
- 9. real
- 12. it’s all about
- 14. 2017 roaring 20’s target audience 2020 gen X+Y 65% 2030 75% genY 10k boomers leave everyday
- 15. storytelling
- 19. indeed branded page Apple https://www.indeed.com/cmp/Apple Oracle https://www.indeed.com/cmp/Oracle Thermo https://www.indeed.com/cmp/Thermo-Fisher-Scientific Tenable https://www.indeed.com/cmp/Tenable-Network-Security-Inc. American Airlines https://www.indeed.com/cmp/American-Airlines
- 20. pinterest • 80% of users are women • Find personalized info • Conversation starter • Pin board on culture (link to career site) • Incorporate digital media https://www.pinterest.com https://www.eremedia.com/sourcecon/5-pinterest-recruiting-tips-to-pin-down-talent/
- 22. job postings: do it different
- 24. show it
Editor's Notes
- It’s the reputation of the company. Employer of choice begins far before a “job posting” and lingers well after exit. It is a lifelong event How many people do an exit interview on “why are you leaving”? Do you as people “why do you stay”?
- Bounce Rates: Bounce rate is the percentage of visits that go only one page before exiting a site. Your ideal bounce rate should be somewhere between the perfect bounce rate and a maximum of 20%. Having a 50% bounce rate means that 1 in 2 people are leaving your site without conversions, whereas with a 20% bounce rate, only 1 in 5 people leave your site without fulfilling any form of conversion. You need to stay within the ideal bounce rate to get the maximum conversions from your traffic.
- The Beatles were responsible for a number of genuinely iconic album covers in their day, including a few that required a significant amount of preparation and art direction. But for the cover that might be the most iconic of them all simply walked out into the street outside their studio and took 10 minutes (versus the planned private charter to the Himalayas)
- Go tomorrow and apply for one of your own jobs…..how does it feel?
- most of workforce is in their 20’s 2020 gen X & Gen Y will be 65% of workforce 2030 millennial will be 75% of the workforce 10k baby boomers retire everyday
- Take them on a journey Make them care Let them like you Communicate the purpose http://www.aminstitute.com/headline/index.htm
- Live stream – periscope, youtube, Picture - see IKEA and images on Instagram Posting Times:
- Job descriptions “I’m Hiring” Easy apply
- Posting “I’m Hiring” has got to go!
- Live stream – periscope, youtube, Picture - see IKEA and images on Instagram