What do so many people have to say


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Twitter workshop for Seton Hall's Social Media Certificate.

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What do so many people have to say

  1. 1. What do so many people have to say?<br />Mary Zedeck<br />http://twitter.com/mzedeck<br />Course Resources:<br />http://blogs.shu.edu/zedeck/twitter-2011<br />Seton Hall University<br />
  2. 2. What you will be learning today<br />Access and navigate to workshop website with Twitter resources<br />What is Twitter?<br />How is Twitter different from Facebook?<br />Understand how others are using Twitter<br />Understand what people say on Twitter<br />Create Twitter account<br />Set up and edit profile settings – why is this important?<br />Terminology: tweet, retweet, favorite, @reply (@mention), dm, #<br />Twitter search and lists<br />Twitter integration<br />Investigate alternate tool for Twitter experience<br />
  3. 3. What is Twitter?<br />Definition: A social networking and micro-blogging service that allows you answer the question, "What’s happening?" by sending short messages 140 characters in length, called "tweets," to your friends or "followers.”<br />“Twitter is blogging without the hassle!”<br />- Anonymous<br />
  4. 4. What’s all the fuss about?<br />Twitter can help with the following:<br />Getting real-time updates and news immediately<br />Connect with people who you may not have been connected with<br />Broadcast real-time updates immediately to your network<br />
  5. 5. Twitter for Business<br />You can use Twitter to:<br />Listen to what people are saying about your brand and industry<br />Professional development – network with like-minded peers in your field, see what articles they are reading and what conversations they are having<br />Promote your content (blogs, webinars) and drive traffic to your website<br />Share company news and special offers<br />Generate buzz about an event<br />
  6. 6. What to Tweet About<br />What’s happening?<br />Interesting facts about your industry<br />Specials or promotions<br />Information about events<br />Handling customer service via Twitter<br />
  7. 7. Let’s see what others say about Twitter<br />
  8. 8. Twitter in the classroom<br />
  9. 9. Twitter Statistics<br />
  10. 10. More Twitter Statistics<br />
  11. 11. Create your account<br />
  12. 12. Sign up for a Twitter account<br />http://twitter.com<br />Your name<br />Use an email you can retrieve here<br />Password<br />Sign up<br />
  13. 13. Sign up for a Twitter account<br />Account creation cont’d<br />Your name<br />Use an email you can retrieve here<br />Password<br />Choose a username<br />Create my account<br />Retrieve confirmation email<br />Click on link in email to confirm<br />
  14. 14. Your Twitter account<br />Your account<br />Let’s take a look around<br />Your first tweet<br />Answer this question in your first tweet:Your Name and What is your favorite movie?<br />Use the hashtag #shusmc<br />Tweet<br />
  15. 15. Follow @mzedeck<br />Search<br />mzedeck<br />Search<br />Follow<br />Follow others in the workshop<br />
  16. 16. BASICS<br />
  17. 17. Getting Started on Twitter<br />Branding yourself<br />Choosing a username<br />Choosing a photo(i.e. headshot, logo, etc)<br />Choosing a background<br />Build your network<br />Find who is already using Twitter<br />Follow people you are interested in<br />
  18. 18. Your Profile<br />Edit your profile<br />Add profile picture<br />Your name<br />Location<br />Bio<br />Save<br />
  19. 19. TERMINOLOGY<br />
  20. 20. Twitter Terminology<br />Jargon:<br /><ul><li>Tweets = Max of 140-character updates on Twitter
  21. 21. Follower = A user interested in your updates</li></ul>Symbols:<br /><ul><li>@ = public conversations
  22. 22. # = adding a hashtag to a tweet
  23. 23. RT = retweeting is sharing tweets with others
  24. 24. DM = direct messages are similar to e-mails</li></li></ul><li>Anatomy of a Tweet – link, @, #<br />
  25. 25. Anatomy of a Tweet – RT, DM<br />
  26. 26. @Reply = Public Conversation<br />For example, @mzedeck in a tweet means you are either sending a public message to that user or you are mentioning that user in your tweet<br />There is a linked search to your username on your Twitter homepage (@Mentions)<br />
  27. 27. Retweeting or “RT”<br />Twitter users share the best links, tweets and gems they find from others they are following<br />Important to do in order to build community and not just appear to be putting out your own content<br />Connect with people and let them know you’re there (gain followers!)<br />
  28. 28. # = hashtags (tagging tweets)<br />tweets tagged with #edchat:<br /><ul><li>Community driven naming convention on Twitter to help spread information while also organizing it
  29. 29. Favorite tool of conferences and event organizers
  30. 30. If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)
  31. 31. #hcr, #health– health care
  32. 32. #Easter
  33. 33. Create your own
  34. 34. #SHUcommence09
  35. 35. #edtech
  36. 36. #pols2290</li></li></ul><li>Favorites<br />Similar to a browser bookmark<br />Click the star next to a tweet to be able to quickly go back to it later<br />Profile/Favorites<br />
  37. 37. Tweeting Activity<br />@reply to @mzedeck and two or more participants in the workshop<br />Make sure to use #shusmc at the end of your tweet<br />Send a DM to @mzedeck and two or more participants in the workshop<br />RT one of @mzedeck’s tweets and RT two or more participants in the workshop<br />Try adding links to your tweets<br />Try using Favorites<br />
  38. 38. SEARCH<br />
  39. 39. Twitter Search<br />
  40. 40. Search Activity<br />Search for people or organizations to follow<br />Search Box<br />Who to Follow<br />Search for hashtags<br />Save this search<br />Trends<br />
  41. 41. EXAMPLES<br />
  42. 42. Business Example: Zappos<br />Zappos (@zappos)<br />Customer service<br />Company transparency<br />Brand proliferation<br />Other examples:<br />Comcast (@comcastcares)<br />Dell.com (@delloutlet)<br />Motore Coffee (@motore)<br />
  43. 43. News Example: CNN<br />CNN (@cnnbrk)<br />Breaking news worldwide<br />Connecting with a network of virtual reporters<br />Other examples<br />Hudson River plane crash<br />Presidential Inauguration<br />Earthquakes in Italy<br />
  44. 44. Personal Example: Shaq<br />Shaquille O’Neal (THE_REAL_SHAQ)<br />Connecting with fans at a personal level<br />Ability to control their brand<br />Other Examples:<br />Ashton Kutcher (@aplusk)<br />Kevin Rose (@kevinrose)<br />Lance Armstrong(@lancearmstrong)<br />
  45. 45. Additional Examples<br />Mashable’s 9 Lessons From Successful Brands on Twitter<br />JetBlue<br />Starbucks<br />Vevo<br />Charlotte Russe<br />Bergdorf Goodman<br />Taco Bell<br />Delta<br />Dunkin’ Donuts<br />Cisco Systems<br />
  46. 46. INTEGRATION<br />
  47. 47. Integrating Twitter with Life<br />Cell phone:<br />Connect it with your text messaging<br />Use 3rd party applications to tweet<br />Blogging:<br />Use Twitterfeed.com to push your blogs to Twitter automatically<br />Facebook<br />Connect your tweets with your Facebook Status using the Twitter Application<br />
  48. 48. TOOLS<br />
  49. 49. Twitter Desktop Clients<br />TweetDeck<br />Seesmic<br />
  50. 50. Let’s try TweetDeck (mobile version also available)<br />Launch the application on your desktop<br />Log in<br />TweetDeck<br />
  51. 51. Questions?Email: mary.zedeck@shu.eduTwitter: @mzedeck<br />