1.
BUILDING YOUR PERSONAL BRAND
@alexputman @muzebranding #BeYou

2.
TODAY’S DISCUSSION
• Who are you?
o What can people find?
o How are you influencing them?
• Importance of Networking
o Social Networking
o Traditional Networking
• Creative Ideas for Resumes
• Stand Out in a good way

3.
RULES OF PERSONAL
BRANDING
• Be precise with your time and focus on
what really matters
• Liars suck, don’t suck
• Don’t steal content; do recreate,
rebrand and reimagine
• Don’t cheat yourself; network everyday
• Don’t be a hater; keep it positive
• Wake up, kick butt, repeat

4.
WHERE IS YOUR FOOTPRINT?
• Social Networks (Facebook, Twitter, LinkedIn)
• Job Boards
• Aggregators (Indeed, SimplyHired)
• Google, Yahoo, Bing
• Video (YouTube, Vimeo, Vine, Instagram)
• Podcast (BlogTalkRadio.com)
• Blogs (WordPress, Blogger, Tumblr)
• Micro Blogs (IM, Texting)
• Photo’s (Instagram, Flickr)
• Bookmarking (StumbleUpon, Digg)
• Location Based Social (SWARM, Facebook Checkin)

5.
CURRENT BRAND
• What is your story?
• Google yourself
• Clean up
o Photos/content
o Profanity
o Negativity
• Background check (TalentWise)
• G+
• Manage digital reputation
o Google alerts
o SocialMention.com
o Control your name

6.
WHAT IS YOUR STORY?

7.
Short story

8.
Tweet This!
@alexputman is discussing
#storytelling today #BeYou

9.
IMPORTANCE OF
NETWORKING

10.
PLACES TO BE
VIDEO
youtube
vimeo
vine
JOB BOARDS
monster
careerbuilder
FORUMS
quora
blogs
comments
SOCIAL
facebook
twitter
linkedin
blog
PORTFOLIO
behance
slideshare
website
BRANDED
SITES
about.me
flavors.me
branded.me

11.
LINKEDIN
• Story
• Complete profile
• Keyword optimization
• Active in groups
• Showcase portfolio
• Follow companies
• Recommendations

12.
TWITTER
• Recruiters LOVE twitter, influence them
• Follow and interact with influencers
• Tweet and retweet influencers, brands
• Directories (Twellow)
• Hashtags: #jobs #Atlanta

13.
FACEBOOK
• What can people see (privacy settings)
• Interact with people close to you
• Search for content (ctrl +F)
• Follow brands & conversations
• Search company job tabs
• Interact with companies

14.
TRADITIONAL NETWORKS
• Internships/CO-OP
• Job Postings / Boards
• Meet-ups
• Volunteering
• Community Services
• Career Fairs

15.
STAND
OUT

16.
What does a termite hill and architecture
have in common?

17.
The termite mound uses tunnels to
cool control temperature at an even
82 degrees.
The East Gate Centre saves $4
million annually on air conditioning
cost!
Think innovatively and creatively;
many things outside your current
scope are possible!

18.
CREATIVE USE OF TECH

19.
CONNECT
• How do you apply for a job?
• Who is your information going to?
• Find the decision maker:
o Google search for the hiring manager
o LinkedIn search for 2nd and 3rd level
connections
o Search on Social and Branded sites

20.
Tweet This!
@alexputman showing great examples of
standing out to employers #video
#employerbranding #BeYou

21.
BE MEMORABLE

22.
BLOGS
• Control the content
• Great example of your interest and
abilities
• SEO: search and be found
• Guest blog
• Comment & Engage
• Connect resume & content

23.
Tweet This!
@alexputman says build a blog to showcase your
expertise, read his at www.socialtrex.com
#employerbranding #BeYou

24.
Tweet:
Thanks @alexputman for
a great session
#sizematters #BeYou
QUESTIONS?
amazon.com/author/alexputman
alex@muzebranding.com
@alexputman
www.muzebranding.com