Building your personal brand has a huge impact on your career. This presentation provides a guideline for starting the personal branding journey and using it for job search and career success.
2. TODAY’S DISCUSSION
• Who are you?
o What can people find?
o How are you influencing them?
• Importance of Networking
o Social Networking
o Traditional Networking
• Creative Ideas for Resumes
• Stand Out in a good way
3. RULES OF PERSONAL
BRANDING
• Be precise with your time and focus on
what really matters
• Liars suck, don’t suck
• Don’t steal content; do recreate,
rebrand and reimagine
• Don’t cheat yourself; network everyday
• Don’t be a hater; keep it positive
• Wake up, kick butt, repeat
4. WHERE IS YOUR FOOTPRINT?
• Social Networks (Facebook, Twitter, LinkedIn)
• Job Boards
• Aggregators (Indeed, SimplyHired)
• Google, Yahoo, Bing
• Video (YouTube, Vimeo, Vine, Instagram)
• Podcast (BlogTalkRadio.com)
• Blogs (WordPress, Blogger, Tumblr)
• Micro Blogs (IM, Texting)
• Photo’s (Instagram, Flickr)
• Bookmarking (StumbleUpon, Digg)
• Location Based Social (SWARM, Facebook Checkin)
6. CURRENT BRAND
• What is your story?
• Google yourself
• Clean up
o Photos/content
o Profanity
o Negativity
• Background check (TalentWise)
• G+
• Manage digital reputation
o Google alerts
o SocialMention.com
o Control your name
11. PLACES TO BE
VIDEO
youtube
vimeo
vine
JOB BOARDS
monster
careerbuilder
FORUMS
quora
blogs
comments
SOCIAL
facebook
twitter
linkedin
blog
PORTFOLIO
behance
slideshare
website
BRANDED
SITES
about.me
flavors.me
branded.me
12. LINKEDIN
• Story
• Complete profile
• Keyword optimization
• Active in groups
• Showcase portfolio
• Follow companies
• Recommendations
16. TWITTER
• Recruiters LOVE twitter, influence them
• Follow and interact with influencers
• Tweet and retweet influencers, brands
• Directories (Twellow)
• Hashtags: #jobs #Atlanta
18. FACEBOOK
• What can people see (privacy settings)
• Interact with people close to you
• Search for content (ctrl +F)
• Follow brands & conversations
• Search company job tabs
• Interact with companies
21. What does a termite hill and architecture
have in common?
22. The termite mound uses tunnels to
cool control temperature at an even
82 degrees.
The East Gate Centre saves $4
million annually on air conditioning
cost!
Think innovatively and creatively;
many things outside your current
scope are possible!
25. CONNECT
• How do you apply for a job?
• Who is your information going to?
• Find the decision maker:
o Google search for the hiring manager
o LinkedIn search for 2nd and 3rd level
connections
o Search on Social and Branded sites
28. BLOGS
• Control the content
• Great example of your interest and
abilities
• SEO: search and be found
• Guest blog
• Comment & Engage
• Connect resume & content
30. Tweet This!
@alexputman says build a blog to showcase your
expertise, read his at www.socialtrex.com
#employerbranding #BeYou
31. Tweet:
Thanks @alexputman for
a great session
#sizematters #BeYou
QUESTIONS?
amazon.com/author/alexputman
alex@muzebranding.com
@alexputman
www.muzebranding.com
Editor's Notes
Make the audience care:
Simba lost his dad, Nemo was lost– people want to feel a connection with you as a recruiter; that’s what makes us a necessity vs. hiding behind your keyboard
Take them with you
Every story has a promise at it’s heart, a journey or adventure; Frodo sets out on a quest – what is your quest? What is your adventure?
Be intentional
Always an inner motivation driving toward an overarching goal – Russell Crowe (Maximus) wanted revenge – what is your inner motivation?
Always changes (1988 I just wanted A/C type job……now have a family….I don’t want my kids to go to a cube everyday…)
Let the audience like you
Remember all of Rocky’s trials? Rudy? Frodo? We like them for what they go through! – There will be everyday trials….be prepared and lean on something (I have my faith)
Delight the audience
When Luke Skywalker destroys the Death Star the audience has a purge of emotions (relief, fear, shock) – people want to see something interesting or funny, show them a lighter side of real people – BE REAL!!