Personal Branding for Your Job Search
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Building your personal brand has a huge impact on your career. This presentation provides a guideline for starting the personal branding journey and using it for job search and career success.
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Personal Branding for Your Job Search
- 1. BUILDING YOUR PERSONAL BRAND @alexputman @muzebranding #BeYou
- 2. TODAY’S DISCUSSION • Who are you? o What can people find? o How are you influencing them? • Importance of Networking o Social Networking o Traditional Networking • Creative Ideas for Resumes • Stand Out in a good way
- 3. RULES OF PERSONAL BRANDING • Be precise with your time and focus on what really matters • Liars suck, don’t suck • Don’t steal content; do recreate, rebrand and reimagine • Don’t cheat yourself; network everyday • Don’t be a hater; keep it positive • Wake up, kick butt, repeat
- 4. WHERE IS YOUR FOOTPRINT? • Social Networks (Facebook, Twitter, LinkedIn) • Job Boards • Aggregators (Indeed, SimplyHired) • Google, Yahoo, Bing • Video (YouTube, Vimeo, Vine, Instagram) • Podcast (BlogTalkRadio.com) • Blogs (WordPress, Blogger, Tumblr) • Micro Blogs (IM, Texting) • Photo’s (Instagram, Flickr) • Bookmarking (StumbleUpon, Digg) • Location Based Social (SWARM, Facebook Checkin)
- 6. CURRENT BRAND • What is your story? • Google yourself • Clean up o Photos/content o Profanity o Negativity • Background check (TalentWise) • G+ • Manage digital reputation o Google alerts o SocialMention.com o Control your name
- 7. WHAT IS YOUR STORY?
- 8. Short story
- 9. Tweet This! @alexputman is discussing #storytelling today #BeYou
- 11. PLACES TO BE VIDEO youtube vimeo vine JOB BOARDS monster careerbuilder FORUMS quora blogs comments SOCIAL facebook twitter linkedin blog PORTFOLIO behance slideshare website BRANDED SITES about.me flavors.me branded.me
- 12. LINKEDIN • Story • Complete profile • Keyword optimization • Active in groups • Showcase portfolio • Follow companies • Recommendations
- 16. TWITTER • Recruiters LOVE twitter, influence them • Follow and interact with influencers • Tweet and retweet influencers, brands • Directories (Twellow) • Hashtags: #jobs #Atlanta
- 18. FACEBOOK • What can people see (privacy settings) • Interact with people close to you • Search for content (ctrl +F) • Follow brands & conversations • Search company job tabs • Interact with companies
- 19. TRADITIONAL NETWORKS • Internships/CO-OP • Job Postings / Boards • Meet-ups • Volunteering • Community Services • Career Fairs
- 20. STAND OUT
- 21. What does a termite hill and architecture have in common?
- 22. The termite mound uses tunnels to cool control temperature at an even 82 degrees. The East Gate Centre saves $4 million annually on air conditioning cost! Think innovatively and creatively; many things outside your current scope are possible!
- 24. CREATIVE USE OF TECH
- 25. CONNECT • How do you apply for a job? • Who is your information going to? • Find the decision maker: o Google search for the hiring manager o LinkedIn search for 2nd and 3rd level connections o Search on Social and Branded sites
- 26. Tweet This! @alexputman showing great examples of standing out to employers #video #employerbranding #BeYou
- 27. BE MEMORABLE
- 28. BLOGS • Control the content • Great example of your interest and abilities • SEO: search and be found • Guest blog • Comment & Engage • Connect resume & content
- 30. Tweet This! @alexputman says build a blog to showcase your expertise, read his at www.socialtrex.com #employerbranding #BeYou
- 31. Tweet: Thanks @alexputman for a great session #sizematters #BeYou QUESTIONS? amazon.com/author/alexputman alex@muzebranding.com @alexputman www.muzebranding.com
Editor's Notes
- Make the audience care: Simba lost his dad, Nemo was lost– people want to feel a connection with you as a recruiter; that’s what makes us a necessity vs. hiding behind your keyboard Take them with you Every story has a promise at it’s heart, a journey or adventure; Frodo sets out on a quest – what is your quest? What is your adventure? Be intentional Always an inner motivation driving toward an overarching goal – Russell Crowe (Maximus) wanted revenge – what is your inner motivation? Always changes (1988 I just wanted A/C type job……now have a family….I don’t want my kids to go to a cube everyday…) Let the audience like you Remember all of Rocky’s trials? Rudy? Frodo? We like them for what they go through! – There will be everyday trials….be prepared and lean on something (I have my faith) Delight the audience When Luke Skywalker destroys the Death Star the audience has a purge of emotions (relief, fear, shock) – people want to see something interesting or funny, show them a lighter side of real people – BE REAL!!