Personal Branding for Your Job Search

Alex Putman
Alex PutmanFounder at SPLICE
BUILDING YOUR PERSONAL BRAND
@alexputman @muzebranding #BeYou
TODAY’S DISCUSSION
• Who are you?
o What can people find?
o How are you influencing them?
• Importance of Networking
o Social Networking
o Traditional Networking
• Creative Ideas for Resumes
• Stand Out in a good way
RULES OF PERSONAL
BRANDING
• Be precise with your time and focus on
what really matters
• Liars suck, don’t suck
• Don’t steal content; do recreate,
rebrand and reimagine
• Don’t cheat yourself; network everyday
• Don’t be a hater; keep it positive
• Wake up, kick butt, repeat
WHERE IS YOUR FOOTPRINT?
• Social Networks (Facebook, Twitter, LinkedIn)
• Job Boards
• Aggregators (Indeed, SimplyHired)
• Google, Yahoo, Bing
• Video (YouTube, Vimeo, Vine, Instagram)
• Podcast (BlogTalkRadio.com)
• Blogs (WordPress, Blogger, Tumblr)
• Micro Blogs (IM, Texting)
• Photo’s (Instagram, Flickr)
• Bookmarking (StumbleUpon, Digg)
• Location Based Social (SWARM, Facebook Checkin)
Personal Branding for Your Job Search
CURRENT BRAND
• What is your story?
• Google yourself
• Clean up
o Photos/content
o Profanity
o Negativity
• Background check (TalentWise)
• G+
• Manage digital reputation
o Google alerts
o SocialMention.com
o Control your name
WHAT IS YOUR STORY?
Short story
Tweet This!
@alexputman is discussing
#storytelling today #BeYou
IMPORTANCE OF
NETWORKING
PLACES TO BE
VIDEO
youtube
vimeo
vine
JOB BOARDS
monster
careerbuilder
FORUMS
quora
blogs
comments
SOCIAL
facebook
twitter
linkedin
blog
PORTFOLIO
behance
slideshare
website
BRANDED
SITES
about.me
flavors.me
branded.me
LINKEDIN
• Story
• Complete profile
• Keyword optimization
• Active in groups
• Showcase portfolio
• Follow companies
• Recommendations
Personal Branding for Your Job Search
Personal Branding for Your Job Search
Personal Branding for Your Job Search
TWITTER
• Recruiters LOVE twitter, influence them
• Follow and interact with influencers
• Tweet and retweet influencers, brands
• Directories (Twellow)
• Hashtags: #jobs #Atlanta
Personal Branding for Your Job Search
FACEBOOK
• What can people see (privacy settings)
• Interact with people close to you
• Search for content (ctrl +F)
• Follow brands & conversations
• Search company job tabs
• Interact with companies
TRADITIONAL NETWORKS
• Internships/CO-OP
• Job Postings / Boards
• Meet-ups
• Volunteering
• Community Services
• Career Fairs
STAND
OUT
What does a termite hill and architecture
have in common?
The termite mound uses tunnels to
cool control temperature at an even
82 degrees.
The East Gate Centre saves $4
million annually on air conditioning
cost!
Think innovatively and creatively;
many things outside your current
scope are possible!
Personal Branding for Your Job Search
CREATIVE USE OF TECH
CONNECT
• How do you apply for a job?
• Who is your information going to?
• Find the decision maker:
o Google search for the hiring manager
o LinkedIn search for 2nd and 3rd level
connections
o Search on Social and Branded sites
Tweet This!
@alexputman showing great examples of
standing out to employers #video
#employerbranding #BeYou
BE MEMORABLE
BLOGS
• Control the content
• Great example of your interest and
abilities
• SEO: search and be found
• Guest blog
• Comment & Engage
• Connect resume & content
Personal Branding for Your Job Search
Tweet This!
@alexputman says build a blog to showcase your
expertise, read his at www.socialtrex.com
#employerbranding #BeYou
Tweet:
Thanks @alexputman for
a great session
#sizematters #BeYou
QUESTIONS?
amazon.com/author/alexputman
alex@muzebranding.com
@alexputman
www.muzebranding.com
1 of 31

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Personal Branding for Your Job Search

  • 1. BUILDING YOUR PERSONAL BRAND @alexputman @muzebranding #BeYou
  • 2. TODAY’S DISCUSSION • Who are you? o What can people find? o How are you influencing them? • Importance of Networking o Social Networking o Traditional Networking • Creative Ideas for Resumes • Stand Out in a good way
  • 3. RULES OF PERSONAL BRANDING • Be precise with your time and focus on what really matters • Liars suck, don’t suck • Don’t steal content; do recreate, rebrand and reimagine • Don’t cheat yourself; network everyday • Don’t be a hater; keep it positive • Wake up, kick butt, repeat
  • 4. WHERE IS YOUR FOOTPRINT? • Social Networks (Facebook, Twitter, LinkedIn) • Job Boards • Aggregators (Indeed, SimplyHired) • Google, Yahoo, Bing • Video (YouTube, Vimeo, Vine, Instagram) • Podcast (BlogTalkRadio.com) • Blogs (WordPress, Blogger, Tumblr) • Micro Blogs (IM, Texting) • Photo’s (Instagram, Flickr) • Bookmarking (StumbleUpon, Digg) • Location Based Social (SWARM, Facebook Checkin)
  • 6. CURRENT BRAND • What is your story? • Google yourself • Clean up o Photos/content o Profanity o Negativity • Background check (TalentWise) • G+ • Manage digital reputation o Google alerts o SocialMention.com o Control your name
  • 7. WHAT IS YOUR STORY?
  • 9. Tweet This! @alexputman is discussing #storytelling today #BeYou
  • 11. PLACES TO BE VIDEO youtube vimeo vine JOB BOARDS monster careerbuilder FORUMS quora blogs comments SOCIAL facebook twitter linkedin blog PORTFOLIO behance slideshare website BRANDED SITES about.me flavors.me branded.me
  • 12. LINKEDIN • Story • Complete profile • Keyword optimization • Active in groups • Showcase portfolio • Follow companies • Recommendations
  • 16. TWITTER • Recruiters LOVE twitter, influence them • Follow and interact with influencers • Tweet and retweet influencers, brands • Directories (Twellow) • Hashtags: #jobs #Atlanta
  • 18. FACEBOOK • What can people see (privacy settings) • Interact with people close to you • Search for content (ctrl +F) • Follow brands & conversations • Search company job tabs • Interact with companies
  • 19. TRADITIONAL NETWORKS • Internships/CO-OP • Job Postings / Boards • Meet-ups • Volunteering • Community Services • Career Fairs
  • 21. What does a termite hill and architecture have in common?
  • 22. The termite mound uses tunnels to cool control temperature at an even 82 degrees. The East Gate Centre saves $4 million annually on air conditioning cost! Think innovatively and creatively; many things outside your current scope are possible!
  • 25. CONNECT • How do you apply for a job? • Who is your information going to? • Find the decision maker: o Google search for the hiring manager o LinkedIn search for 2nd and 3rd level connections o Search on Social and Branded sites
  • 26. Tweet This! @alexputman showing great examples of standing out to employers #video #employerbranding #BeYou
  • 28. BLOGS • Control the content • Great example of your interest and abilities • SEO: search and be found • Guest blog • Comment & Engage • Connect resume & content
  • 30. Tweet This! @alexputman says build a blog to showcase your expertise, read his at www.socialtrex.com #employerbranding #BeYou
  • 31. Tweet: Thanks @alexputman for a great session #sizematters #BeYou QUESTIONS? amazon.com/author/alexputman alex@muzebranding.com @alexputman www.muzebranding.com

Editor's Notes

  1. Make the audience care: Simba lost his dad, Nemo was lost– people want to feel a connection with you as a recruiter; that’s what makes us a necessity vs. hiding behind your keyboard Take them with you Every story has a promise at it’s heart, a journey or adventure; Frodo sets out on a quest – what is your quest? What is your adventure? Be intentional Always an inner motivation driving toward an overarching goal – Russell Crowe (Maximus) wanted revenge – what is your inner motivation? Always changes (1988 I just wanted A/C type job……now have a family….I don’t want my kids to go to a cube everyday…) Let the audience like you Remember all of Rocky’s trials? Rudy? Frodo? We like them for what they go through! – There will be everyday trials….be prepared and lean on something (I have my faith) Delight the audience When Luke Skywalker destroys the Death Star the audience has a purge of emotions (relief, fear, shock) – people want to see something interesting or funny, show them a lighter side of real people – BE REAL!!