Social Network Recruiting and Engagement


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Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.

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Social Network Recruiting and Engagement

  1. 1. Social Networking & Engagement<br />Alex Putman<br />June 15, 2011<br />#BRNSM @alexputman<br />
  2. 2. Types of Social Networks<br />Social Networks (Facebook, LinkedIn)<br />RSS Feeds<br />Aggregators (Indeed, SimplyHired)<br />Virtual Worlds (SecondLife)<br />Video (YouTube, Vimeo)<br />Podcast (<br />Blogs (WordPress, Blogger)<br />Micro Blogs (Twitter, IM, Texting[?] )<br />Wiki’s<br />Bookmarking (StumbleUpon, Digg)<br />Location Based Social (Foursquare, FB Places)<br /><br />
  3. 3. Agenda<br />Mobile Recruiting<br /><ul><li>QR Codes
  4. 4. Augmented Reality
  5. 5. Location Based Social Networks</li></ul>Talent Communities<br /><ul><li>LinkedIn
  6. 6. Facebook
  7. 7. Ning
  8. 8. BuddyPress</li></ul>Recruiting Tools<br /><ul><li>Boolean Bar
  9. 9. Short Links
  10. 10. Auto Delivers</li></ul><br />
  11. 11. Introduction<br /><br />
  12. 12. GAME<br />What state did I grow up in?<br />What was the population of my hometown?<br />Where did I go to college?<br />What is the name of my blog?<br />How many kids do I have?<br />You remember more from a 1 minute video than me “telling” you!<br /><br />
  13. 13. Social Media in Recruiting<br />“Imagination is more important than knowledge” – Albert Einstein<br />What is your social network strategy? What do you hope to accomplish from social recruiting?<br /><ul><li>Enhance the candidate experience?
  14. 14. Build/Grow/Farm a Talent Community?
  15. 15. Engagement?
  16. 16. Find candidates?</li></ul><br />
  17. 17. Mobile Recruiting<br />All the Cool Kids will be Doing IT!<br /><br />
  18. 18. Mobile Recruiting<br />Always on, always with us, always connected<br />In an average 1 week period ___% of mobile users will:<br />81% browse internet<br />77% use a search engine<br />48% watch a video<br />63% access a social network<br />39% use in bathroom<br />33% use while watching tv<br />70% use while in a store<br />74% make a buy decision based on info from smartphone<br />95% use to find local info<br />71% of mobile search is due to seeing an ad<br />42% people click on mobile ads<br /><br />
  19. 19. Future of Mobile<br />91.4 million mobile internet users in US today. <br />This will jump to 132.5 million / 41.5% percent of the U.S. population by 2015, according to eMarketer<br />CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011.<br />How can you prepare:<br />Create an app<br />Optimize your site for mobile<br /><br />
  20. 20. PepsiCo Case Study<br />At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search. Some of the functionality of the “Possibilities” app include:<br /><ul><li>PepsiCo Twitter feed
  21. 21. Content for why, the people, the brands, FAQ’s, and ways to connect with Recruiters.
  22. 22. Scanning their brands with a stickybits partnership
  23. 23. The Feeds from the lineup of PepsiCo blogs
  24. 24. PepsiCo YouTube
  25. 25. Geo-location job search functionality</li></ul><br />
  26. 26. QR Codes<br />What is a QR Code?<br />2 dimensional barcodes that are easily scanned using any smart phone. This code will then be converted (called "dequrified") into a piece of (interactive) text and/or link<br />How can I use it in recruiting?<br /><ul><li>Drive traffic to career portal
  27. 27. Provide positive candidate experience
  28. 28. Create memorable content
  29. 29. Mobile applications</li></ul>Looks expensive and technical?<br /><br /><br />
  30. 30. Create a QR Code<br /><br />
  31. 31. Google QR Code<br /><br />
  32. 32.<br />
  33. 33. Right Click and “Save Image As”<br />Save to PC <br />Ready to use<br /><br />
  34. 34. Augmented Reality<br />What is Augmented Reality?<br />Why scan a code when we can scan objects, images, face, logos, etc. in their natural form and then get redirected<br />Google Goggles<br /><ul><li>Scan a business card for easy input
  35. 35. Scan logo’s for mobile information</li></ul>LinkMeMobile<br /><ul><li>Snap an image, link to content by voice and sound, receive product information and incentives sent directly to your mobile phone.</li></ul>MobiusWorld<br />Facial recognition<br /><br />
  36. 36. Location Based Social Media<br />How is this applicable to recruiting?<br />Engage people at venues (tradeshows)<br />Engage employees at office<br />Mentions on Facebook and Twitter<br />Know who is where during events<br />Merchant Platform: <br /><br />Brand Page: <br /><br /><br />
  37. 37. Foursquare Merchant Platform<br /><br />
  38. 38. Foursquare Brand Page<br /><br />
  39. 39.<br />
  40. 40. Talent Communities<br />Build and Engage Your Community<br /><br />
  41. 41. Talent Communities<br />Where do you get your best hires?<br /><ul><li>Employee Referrals
  42. 42. “little black book”
  43. 43. Pipeline
  44. 44. Passive Seekers</li></ul>What is a Talent Community?<br />an environment consisting of people who can share ideas for the purpose of career networking or social recruiting of candidates<br /><br />
  45. 45. Benefits of Talent Communities<br />Easy to reach & qualified candidates<br />Engaged candidates<br />Less dependence on traditional job boards/databases<br />Less money spent on job advertisements<br />Increased interaction with potential candidates<br />Provide insight and clarity of your organization<br />Better quality of applicants to job openings<br />Creates a talent pipeline for future job openings<br />Attracts passive candidates<br /><br />
  46. 46. How to Build A Talent Community<br />Turn your “careers” page into a central hub for:<br /><ul><li>past (“alumni”) employees
  47. 47. Leased employees
  48. 48. Interested candidates
  49. 49. Recruiters
  50. 50. Hiring managers
  51. 51. Current employees</li></ul>Best Practices:<br /><ul><li>Incorporate tools for communication and interaction to drive conversations in your talent community.
  52. 52. Provide an exclusive look into your organization, its employees and the culture behind the company.
  53. 53. Use video, multimedia, photos, testimonials</li></ul><br />
  54. 54. Maintain Your Talent Community<br />When you start engaging candidates through a talent community, it’s important to continue to provide value on a regular basis. <br />Ways to do so:<br /><ul><li>sending updates or an e-newsletter
  55. 55. providing information on new job openings and internship programs
  56. 56. creating contests
  57. 57. writing blog posts
  58. 58. connecting via social media.</li></ul><br />
  59. 59.<br />
  60. 60. Facebook Group<br /><br />
  61. 61. Facebook Fan Page<br /><br />
  62. 62.<br />Why did I not hear back? They SUCK!<br /> ENGAGEMENT<br />POOR<br />
  63. 63.<br />E<br />NGAGED<br />
  64. 64. LinkedIn<br /><br />Member since<br />10/2005<br />
  65. 65.<br />
  66. 66.<br />
  67. 67.<br />
  68. 68.<br />
  69. 69.<br />
  70. 70. BuddyPress<br /><br />
  71. 71. Recruiting Tools<br />Tools to Make Our Job Quicker, Easier and SEXY!<br /><br />
  72. 72. Boolean Bar<br /><br />
  73. 73. Bit.Ly<br /><br />
  74. 74. Example: Job Links<br /><br /><br />
  75. 75.<br />Stats<br />
  76. 76.<br />
  77. 77. Additional Tools<br />Mobile:<br /><br />Engagement:<br /> TweetdeckHootsuite<br />Auto Deliver:<br /><br /><br />
  78. 78. Contact<br />.<br /><br /><br /><br /><br />