The first of a four part series that I\'m developing to train my peers on how to effectively utilize Twitter!

1. Twitter 101
Julie Smith
Professional Recruiter – Sales West

2. The Basics
 What is Twitter?
– An online social networking and microblogging service that enables users to
send and read text-based messages of up to 140 characters
 Has over 500 million active users, generating over 340 million tweets daily and running
over 1.6 billion searches daily
– One of the top 10 most visited websites on the Internet
 How does it fit in with our Social Media Strategy?
– 24 hour Drive-Thru
 Engage customers and job candidates in quick, transactional conversations
– Conversations will frequently transition into another channel (Email, LinkedIn, etc.)
– Increase awareness around open positions by tweeting out current openings
– Search for candidates utilizing hashtag and keyword searches
 Tweet volume means there is a lot of noise to navigate through
– Allows candidates to casually connect with us and monitor what we’re up to
 Great for passive job candidates
– Allows us to follow competitors to see what they’re up to, as well
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3. Terminology
 Tweet – Text-based messages of up to 140 characters that
are displayed on your Profile page
 DM (Direct Message) – Private messages between Twitter
users.
– Can be sent to anyone who follows you
 # (hashtags) – Allows users to group posts together by topic
or type
– #resume on tweets pertaining to resumes
 @ - Used for mentioning or replying to other users
– Should be followed by their User Name (EX. @JulieMWSmith)
– Used in tweets only, not direct message’s
 RT (Retweet) – A re-posting of someone else’s Tweet, so that
it is seen by your followers
– Similar to forwarding an email
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4. Terminology, con’t
 Followers/Following – Twitter users who you have subscribed to or
who have subscribed to you
– Tweets are sent from people you are following directly to your feed
 Happens automatically, no searching required!
– Unlike LinkedIn, it is not automatically reciprocated
 Trending topics – Most popular topics (or hashtags) on Twitter at
that moment
– Think of it as the front page of a real time newspaper
 Verified Account – Accounts that have been verified by Twitter as
being authentic
– Frequently used by celebrities and major companies
– Designated by
– Is FedEx Office’s account verified?
 Promoted – Signifies a paid advertisement or promotion
– Can be assigned to both Twitter users and topics
– Designated by
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5. Terminology
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6. Your Profile Page
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7. How do I find people to follow?
 The easiest way to find Twitter followers is through using their
search function.
– Type the name (or Twitter username) of the person you want to find in the
Search box at the top of your Twitter homepage and click on the magnifying
glass.
– Results for your search will show up under the People tab on the search results
page
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8. Sending a tweet
 Now that you’ve found some people to follow, it’s time to
send your first tweet!
 You have two options to send a tweet from within Twitter:
– You can type your Tweet directly into the Compose new Tweet box from your
Home Screen
– You can click on the Blue Box in the upper right hand corner of your Home
Screen to get a pop-up box to compose your tweet in.
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9. Sending a tweet, con’t
 A few things to remember:
– You only have 40 characters, so use them wisely
 Twitter keeps a running tally of characters available on the bottom right-
hand corner of where you are composing your tweet
 Anything over 140 characters will not make it to your followers
– Don’t forget to click the Tweet button once you’re done composing
your tweet.
– You can also link your Twitter and LinkedIn accounts, so that LI status
updates are sent directly to Twitter.
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10. What if I want more information?
 Additional resources for learning the basics about Twitter
– Twitter Help Center (https://support.twitter.com/)
 Lots of great articles and videos to walk you through everything from setting up your
profile to more advanced search techniques.
– You can also Tweet questions directly to Twitter Support by adding a @Support
to the end of your question.
– http://www.teachertrainingvideos.com/newTwitter/index.html
 Comprehensive video tutorial that walks you through signing up and sending that first
tweet.
 Interface is a little outdated, but lots of good information if you’re a visual learner.
– A simple Google search for what area you would like to learn more about will
reveal a wealth of information and free resources on the web.
 Try to stick to newer resources as Twitter has consistently been upgrading it’s systems
and interfaces since it’s launch six years ago. There is some outdated information out
there to weed through.
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