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Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
Power to the Players
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Power to the Players

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This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

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  • Transcript

    • 1. Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
    • 2. ShuffleBrain Smart games for social networks (details soon to come…)
    • 3. First, some terminology…
    • 4. What is Social Media?
    • 5. player-created content
    • 6. player-created content + social infrastructure
    • 7. player-created content + social infrastructure + sharing tools
    • 8. What is a Game?
    • 9. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
    • 10. Informal Definition a structured experience with rules and goals that’s fun
    • 11. Games tap into our primal response patterns
    • 12. Games engage us in flow
    • 13. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
    • 14. Game Mechanics for Social Media <ul><li>Collecting </li></ul>
    • 15. Show me your stuff!
    • 16. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
    • 17. Social Points are given by other players
    • 18. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
    • 19. Feedback accelerates mastery and adds fun
    • 20. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul>
    • 21. Exchanges are structured social interactions basic, primal form of social engagement
    • 22. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
    • 23. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul><ul><li>Customization </li></ul>
    • 24. Character Customization
    • 25. Interface Customization
    • 26. Game Mechanics + Social Media = the future of networked entertainment???
    • 27. Power to the Players key trends in networked entertainment
    • 28. Key Trends in Networked Entertainment Social Game Mechanics
    • 29. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
    • 30. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material
    • 31. Case Study: YouTube
    • 32. Game Mechanics: Collecting
    • 33. Game Mechanics: Points
    • 34. Game Mechanics: Feedback
    • 35. Game Mechanics: Exchanges video response to a posted video video response to a video response
    • 36. Game Mechanics: Customization
    • 37. Accessible Tech easy to upload videos using a variety of formats and devices
    • 38. Syndication
    • 39. Case Study: Twitter
    • 40. Game Mechanics: Collecting
    • 41. Game Mechanics: Points Differentiate between friends and followers
    • 42. Game Mechanics: Exchanges
    • 43. Accessible Tech Can send and receive messages via SMS, IM, or website
    • 44. Syndication
    • 45. Case Study: FaceBook
    • 46. Game Mechanics: Collecting
    • 47. Game Mechanics: Points
    • 48. Game Mechanics: Exchanges
    • 49. Game Mechanics: Exchanges
    • 50. Game Mechanics: Customization
    • 51. Accessible Tech
    • 52. Internal Syndication* * the supply of material for reuse and integration with other material
    • 53. if game mechanics + social media = the future of networked entertainment…
    • 54. if game mechanics + social media = the future of networked entertainment… …how can we prepare?
    • 55. How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients
    • 56. Thank You! [email_address] Amyjokim on Twitter ShuffleBrain on FaceBook

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