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Power to the Players
 

Power to the Players

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This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

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Power to the Players Power to the Players Presentation Transcript

  • Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
  • ShuffleBrain Smart games for social networks (details soon to come…)
  • First, some terminology…
  • What is Social Media?
  • player-created content
  • player-created content + social infrastructure
  • player-created content + social infrastructure + sharing tools
  • What is a Game?
  • Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
  • Informal Definition a structured experience with rules and goals that’s fun
  • Games tap into our primal response patterns
  • Games engage us in flow
  • What are Game Mechanics? the systems and features that make games fun , compelling and addictive
  • Game Mechanics for Social Media
    • Collecting
  • Show me your stuff!
  • Game Mechanics for Social Media
    • Collecting
    • Points
  • Social Points are given by other players
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
  • Feedback accelerates mastery and adds fun
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
    • Exchanges
  • Exchanges are structured social interactions basic, primal form of social engagement
  • Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
    • Exchanges
    • Customization
  • Character Customization
  • Interface Customization
  • Game Mechanics + Social Media = the future of networked entertainment???
  • Power to the Players key trends in networked entertainment
  • Key Trends in Networked Entertainment Social Game Mechanics
  • Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
  • Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material
  • Case Study: YouTube
  • Game Mechanics: Collecting
  • Game Mechanics: Points
  • Game Mechanics: Feedback
  • Game Mechanics: Exchanges video response to a posted video video response to a video response
  • Game Mechanics: Customization
  • Accessible Tech easy to upload videos using a variety of formats and devices
  • Syndication
  • Case Study: Twitter
  • Game Mechanics: Collecting
  • Game Mechanics: Points Differentiate between friends and followers
  • Game Mechanics: Exchanges
  • Accessible Tech Can send and receive messages via SMS, IM, or website
  • Syndication
  • Case Study: FaceBook
  • Game Mechanics: Collecting
  • Game Mechanics: Points
  • Game Mechanics: Exchanges
  • Game Mechanics: Exchanges
  • Game Mechanics: Customization
  • Accessible Tech
  • Internal Syndication* * the supply of material for reuse and integration with other material
  • if game mechanics + social media = the future of networked entertainment…
  • if game mechanics + social media = the future of networked entertainment… …how can we prepare?
  • How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients
  • Thank You! [email_address] Amyjokim on Twitter ShuffleBrain on FaceBook