Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D.  CEO, ShuffleBrain Inc.
ShuffleBrain Smart games for social networks (details soon to come…)
First, some terminology…
What is Social Media?
player-created content
player-created content + social infrastructure
player-created content + social infrastructure + sharing tools
What is a Game?
Formal Definition   a   system   in which players engage in   an   artificial conflict ,  defined by   rules ,  that resul...
Informal Definition   a   structured experience   with   rules  and  goals that’s  fun
Games tap into our  primal response patterns
Games engage us in  flow
What are  Game Mechanics? the  systems  and  features  that make games  fun ,  compelling  and  addictive
Game Mechanics for Social Media <ul><li>Collecting </li></ul>
Show me your stuff!
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
Social Points are given by other players
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
Feedback accelerates mastery and adds fun
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>E...
Exchanges are structured social interactions basic, primal form of social engagement
Implicit vs Explicit Exchanges comments are  implicit “ Add Friend” is  explicit
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>E...
Character   Customization
Interface Customization
Game Mechanics + Social Media =  the future of networked entertainment???
Power to the Players   key trends in networked entertainment
Key Trends in Networked Entertainment Social Game Mechanics
Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reus...
Case Study: YouTube
Game Mechanics: Collecting
Game Mechanics: Points
Game Mechanics: Feedback
Game Mechanics: Exchanges video response to a posted video video response to a video response
Game Mechanics: Customization
Accessible Tech   easy to upload videos using a variety of formats and devices
Syndication
Case Study: Twitter
Game Mechanics: Collecting
Game Mechanics: Points Differentiate between  friends  and  followers
Game Mechanics: Exchanges
Accessible Tech Can send and receive messages via SMS, IM, or website
Syndication
Case Study: FaceBook
Game Mechanics: Collecting
Game Mechanics: Points
Game Mechanics: Exchanges
Game Mechanics: Exchanges
Game Mechanics: Customization
Accessible Tech
Internal  Syndication* * the supply of material for reuse and integration with other material
if  game mechanics + social media =  the future of networked entertainment…
if  game mechanics + social media =  the future of networked entertainment…   …how can we prepare?
How to Prepare for the Future Use game mechanics  as appropriate Start small: co-evolve your game in partnership with your...
Thank You! [email_address] Amyjokim  on Twitter ShuffleBrain  on FaceBook
Upcoming SlideShare
Loading in...5
×

Power to the Players

21,115

Published on

This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

1 Comment
53 Likes
Statistics
Notes
No Downloads
Views
Total Views
21,115
On Slideshare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
375
Comments
1
Likes
53
Embeds 0
No embeds

No notes for slide
  • Power to the Players

    1. 1. Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
    2. 2. ShuffleBrain Smart games for social networks (details soon to come…)
    3. 3. First, some terminology…
    4. 4. What is Social Media?
    5. 5. player-created content
    6. 6. player-created content + social infrastructure
    7. 7. player-created content + social infrastructure + sharing tools
    8. 8. What is a Game?
    9. 9. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
    10. 10. Informal Definition a structured experience with rules and goals that’s fun
    11. 11. Games tap into our primal response patterns
    12. 12. Games engage us in flow
    13. 13. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
    14. 14. Game Mechanics for Social Media <ul><li>Collecting </li></ul>
    15. 15. Show me your stuff!
    16. 16. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
    17. 17. Social Points are given by other players
    18. 18. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
    19. 19. Feedback accelerates mastery and adds fun
    20. 20. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul>
    21. 21. Exchanges are structured social interactions basic, primal form of social engagement
    22. 22. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
    23. 23. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul><ul><li>Customization </li></ul>
    24. 24. Character Customization
    25. 25. Interface Customization
    26. 26. Game Mechanics + Social Media = the future of networked entertainment???
    27. 27. Power to the Players key trends in networked entertainment
    28. 28. Key Trends in Networked Entertainment Social Game Mechanics
    29. 29. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
    30. 30. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material
    31. 31. Case Study: YouTube
    32. 32. Game Mechanics: Collecting
    33. 33. Game Mechanics: Points
    34. 34. Game Mechanics: Feedback
    35. 35. Game Mechanics: Exchanges video response to a posted video video response to a video response
    36. 36. Game Mechanics: Customization
    37. 37. Accessible Tech easy to upload videos using a variety of formats and devices
    38. 38. Syndication
    39. 39. Case Study: Twitter
    40. 40. Game Mechanics: Collecting
    41. 41. Game Mechanics: Points Differentiate between friends and followers
    42. 42. Game Mechanics: Exchanges
    43. 43. Accessible Tech Can send and receive messages via SMS, IM, or website
    44. 44. Syndication
    45. 45. Case Study: FaceBook
    46. 46. Game Mechanics: Collecting
    47. 47. Game Mechanics: Points
    48. 48. Game Mechanics: Exchanges
    49. 49. Game Mechanics: Exchanges
    50. 50. Game Mechanics: Customization
    51. 51. Accessible Tech
    52. 52. Internal Syndication* * the supply of material for reuse and integration with other material
    53. 53. if game mechanics + social media = the future of networked entertainment…
    54. 54. if game mechanics + social media = the future of networked entertainment… …how can we prepare?
    55. 55. How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients
    56. 56. Thank You! [email_address] Amyjokim on Twitter ShuffleBrain on FaceBook
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×