Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
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Presentation to faculty of the SE AgriLife Extension region. Tips and tricks to enhance program development and online presence
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Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
- 1. Is It Time to Re{consider} Social Media? Social media for work competencies in Cooperative Extension
- 2. How many of you would consider social media and online presence as: A necessary work competency for AgriLife Extension A critical work competency for AgriLife Extension An optional work competency for AgriLife Extension
- 3. At one time, everyone knew the Extension agents. Seen as responsive (home & farm visits). Known as the link to the land grants (research and undergraduate). Was one of the few people in the community with a college degree. Shared research findings. What’s different? 3 Photo: https://flic.kr/p/bt7p7R
- 4. Six drivers of disruption Institute of the Future http://www.iftf.org/futureworkskills • Rise of smart machines and systems • Globally connected world • Superstructed organizations • New media ecology • Computational world • Extreme longevity http://www.flickr.com/photos/kabanski/914928023
- 5. Cooperative Extension has an image deficit (Dave King http://www.joe.org/joe/1993fall/tp1.php) 5 27 38 11 16 28 5 Heard of Cooperative Extension Heard of University Extension Used Extension General popluation 18-35 year olds Copernicus 2009 Study
- 9. Changes in Population • Between 1997 and 2007, Texas had a total net gain of 4,290,847 new residents Over 85% of this population expansion occurred in only 25 counties, accounting for about 10% of the state’s land area. These high-growth counties are clustered around the state’s major metropolitan areas. 1997 2002 2007 % Change 19,439,337 21,779,893 23,728,510 22.06
- 10. Population Trends in 2010’s • Different types of landowners: (Cearley 2006) • Ag Business • Born to the land • Reborn to the land • Inheriting earlier • Female ownership increasing • Absentee landowners • Diversifying population • Diversifying family structures • Four generations in the workforce
- 11. What Does it mean to be a 21st Century Extension?
- 12. Attributes for 21st Century Extension ProfessionalsExtensionCommitteeonOrganization&Policy(ECOP)Study
- 13. Skills needed for 2020 knowledge worker Institute of the Future http://www.iftf.org/ Sensemaking Social Intelligence Novel Adaptive Thinking Cross Cultural Competency Computational Thinking New Media Literacy Transdisciplinarity Design Mindset Cognitive Load Management Virtual Collaboration
- 14. The world has moved on – Roland The Gunslinger By Steven King
- 18. Gender Matters for Generation Y– www.atkearney.com
- 19. Generational Divide Managing Motivating Multigenerational Talent Of Workplace http://www.slideshare.net/kellaprice/generational-divide-managing-motivating-multigenerational-talent-of-workplace by Kella Price, CEO, HR and Training Consultant at Price Consulting Group
- 20. Formal and Informal Learners
- 26. Your outreach and activity should use the strengths for generations • Who trusts/uses sites? • Will a video be better? • Should I select IM? • Are they socially online? • Where are they getting news?
- 27. 27
- 29. Top 5 Things 21st Century Agent Needs • Understanding formal and informal learners better • Using Data to drive decisions • Learning how to create content • Going where the people are • Building scalable goals
- 31. What does Sense Making involve? • Finding relevant information • Looking internally • Looking externally • Curating and validating that information • Selecting the most relevant information pieces • Taking relevant information and creating a story around that (providing context) • Making conclusions and advise • Sharing • Engaging
- 33. Recommendation #1 County Website or Program Website
- 35. Good title Pictures [shares for social spaces] Links to resources**** Call to action *****
- 36. The Family and Consumer Sciences in Awesome County Serves to connect citizens with resources and programs that Contribute to the long-term health of citizens. The three program areas that I focus on are 1.) Diabetes awareness – over 1 in 4 adults have characteristics that are precursors to adult onset diabetes. 2.) Obesity – Texas leads the nation in youth and adults who Are obese. I have several programs that you can get involved with to Help manage and move toward a healthy lifestyle • Be Well Awesome • Healthy Eating on a Budget 3.) Elder Care – 25% of the population of Awesome county is 65 and older. Texas Agrilife also provides additional resources through the state Family and Consumer Sciences website where you’ll find multiple resources and programs that serve Texas Citizens.
- 39. Recommendation #2 Use Facebook Better
- 40. FACEBOOK
- 41. Playfully Connect • Theme your weekly posts • Trivia Tuesday • Caption this Thursday • TBT • Hold informal contests ABOUT your programs • How many steps a day do you need • What percentage of children have diabetes
- 42. Two FUN things to learn • Meme’s • PicMonkey
- 43. Meme
- 46. Quick Meme
- 47. Use Visuals
- 51. Learn from Good Examples • Texas Farm Bureau • Photo on EVERY post • Recognize partners • Ask questions • Have FUN! • Texas Parks and Wildlife • Lots of context
- 54. Recommendation #3 Curate – somewhere somehow
- 56. Seeking • Find resources you use from AgriLife (look at your desk, front office, bookshelf) • Find resources from Partners • Search YouTube for video’s • Twitter • Use #topic (#drought #texas) • Often times MORE to date than Google
- 58. 1.) Go find all the AgriLife Publications I like to use 2.) Find sites and pubs from partners 3.) Add to resources as they become available
- 59. Storify.com
- 61. BOARDS
- 62. Pins are Organized to Boards
- 64. Recommendation #4 Share – have a strategy
- 65. BOARDS
- 67. Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/ Hundreds of things we do in Cooperative Extension that very few people get to EVER see or do
- 68. Share • Make sure your website is one of your best resources • You have the MOST control here • Marketing/SEO is built in to AgriLife’s marketing • Consider the engagement continuum • After an event where are the resources you provided? • Share everywhere • Post slides to Slideshare • Post publications to Facebook, Twitter, blog, ect… • Consider the value of sharing versus hording
Editor's Notes
- IFTF is an independent, nonprofit strategic research group. In this report, they found 6 drivers of disruption and 10 skills needed for 2020 knowledge workers. Extreme longevity - Increasing global lifespans change the nature of careers and learning Rise of smart machines and systems - Workplace automation nudges human workers out of rote, repetitive tasks Computational world - Massive increases in sensors and processing power make the world a programmable system New media ecology - New communication tools require new media literacies beyond text Superstructed organizations - Social technologies drive new forms of production and value creation Globally connected world - Increased global interconnectivity puts diversity and adaptability at the center of organizational operations
- And in 1989, along came the Internet. Not only do you need a growing skillset, you also have to compete with 24/7 online information that people can not only find, but curate and sense-make at their own leisure through a variety of methods.
- In addition to national scope objectives, there are factors in Texas that agents and specialists have to adapt for.
- Around 1996, Texas saw a dramatic change in landownership and landuse. There was a significant switch between consumers and producers that had not happened in the past.
- Population trends in Texas between 1997 – 2007 grew to 22.06 percent, most new gains were around cities and large metropolitan areas.
- Population trends we see in Texas citizen’s – particularly important in a private lands state – are those that drive our three younger generations.
- This study helped provide some insight into the skillsets advertised, skills desired by directors, and skills critical as desired by focus group interviews.
- This is OUR emerging technology.
- What are the generations that we are dealing with?
- Growing population of GenY who will spend a long period of time in the workforce. Mainly 47-56 but they have feet in both older boomers and GenX
- At all levels, ENGAGE. That is where we struggle the most. We need to figure out how to ENGAGE at all levels. Each part of our system must seek to be engaging so that all parts are supportive of the decision-process.
- Okay, this may be better!
- One of the most powerful ways you can adopt on the idea of what the various way social media can magnify the value of information
- One of the most powerful ways you can adopt on the idea of what the various way social media can magnify the value of information