Developing Situational Awareness     Through Social Media           Marybeth O’Leary           FEMA Region X            Ex...
What this talk is about• Why social media (SM) matters• SM tools that offer situational awareness• Using these t l  U i th...
What this talk is not about…                         about• Setting up your SM accounts• Using SM to promote your agency o...
Disclaimer• I do not endorse any of the sites in this  presentation. This is merely an overview  of some sites that are av...
Terms• Social Media – user generated content                                content,  blending of technology and social  i...
Terms• Situational Awareness – being cognizant  of how information, events and actions  effect the present and the near fu...
Terms• Hashtags – pound sign followed by  searchable phrase (#fema, #greenflood,  #earl)• Geotagging (photos, tweets)• A  ...
Why use social mediaThe public posts what they see and what  they are doing:• There are 400 000 000 Facebook users        ...
Why SM is importantRed Cross survey* of 1,058 respondents             survey     1 058representative of the US population ...
Situational Awareness• What survivors experience• News agencies accounts• G  Government agency accounts             t     ...
Tools  • An ever changing list.    These are just a few                     few..
Crowd SourcingC   dS     i
Ushahidi
Project EPIC
Youtube.comYoutube com
Aggregators
Hootsuite.comHootsuite com
Tweetgrid
Trendsmap.com
Monitoring D hb dM i i Dashboards
Google – Real Time
Google.com/crisisresponseGoogle com/crisisresponse
Twazzup
Social Mention
Techniques• Use your imagination• Check in periodically• M it d i event  Monitor during      t
Key Word Search• Type of event  (earthquake, tsunami, snowmageddon)• Name of the event• #name of event• Event location
Pre scripted        Pre-scripted Searches•   #hashtags•   Geotags•   Name of city/area    N      f it /•   Name of agency
Monitor your           agency name• “Agency/business name” in quotes• #agency name
Monitoring other          “feeds”•News agencies•Government agencies Government•Subject matter experts
Two way     Two-way Conversations• Ask for assistance in areas where you  lack information. (remind them of safety)  This ...
Direct requests for help• Put out a general informational  announcement with correct process• Send an @screenname comment ...
Challenges•“Noise”  Noise•Information moves fast Inaccuracies•Inaccuracies•Learning curve•Quantifying results Quantifying•...
What to do with the info•Develop future messaging Develop•Pass it along to Operations•Other options? Other
The Future?•Yahoo Pipes Yahoo•Glympse Other?•Other?
Resources•   Web Users Increasingly Rely on Social Media to Seek Help in a    Disaster    Di    t•   In Brief: Social medi...
Lastly•This is more art than science This•The more time you put into it the moreyou will glean•Remember to thank content g...
FEMA Platforms•Region10@twitter•FEMA@twitter•Blog.fema.gov•Facebook•YouTube        Today’s preparations will determine tom...
 Situational Awareness Through Social Media
 Situational Awareness Through Social Media
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Situational Awareness Through Social Media

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Speaker:  Marybeth O’Leary, External Affairs Specialist, FEMA Region 10
What if you could collect real-time, first-person information about a disaster that included pictures and
video? Learning to use social networking sites to augment situational awareness and information
collection could improve disaster response by your agency. Find out how the use of #hashtags,
aggregators and targeted searches can give you a wider picture than what is available through traditional
media monitoring. In addition, online surveys show that respondents have voiced their expectation that
agencies will respond directly to social media requests for assistance. Response and redirection of these
requests can avert a public relations nightmare. Will the use of social media help or hinder your response
to those affected by a disaster. In some cases a tweet for help has resulted in an avalanche of calls to 911
by Twitter followers.

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Situational Awareness Through Social Media

  1. 1. Developing Situational Awareness Through Social Media Marybeth O’Leary FEMA Region X External Affairs Today’s preparations will determine tomorrow’s outcomes
  2. 2. What this talk is about• Why social media (SM) matters• SM tools that offer situational awareness• Using these t l U i th tools• Vetting information• What to do with the information you g gather• How to respond to and redirect requests for help sent through SM
  3. 3. What this talk is not about… about• Setting up your SM accounts• Using SM to promote your agency or brand• The pros and cons of agencies using SM• Should I let my kid have a Facebook account of their own?
  4. 4. Disclaimer• I do not endorse any of the sites in this presentation. This is merely an overview of some sites that are available.• I (and no one at FEMA) downloads, copies, or saves any of the information p y we do not generate on social media sites.• Check with your legal section on the rules for your organization.
  5. 5. Terms• Social Media – user generated content content, blending of technology and social interaction
  6. 6. Terms• Situational Awareness – being cognizant of how information, events and actions effect the present and the near future in complex, rapidly changing environments.
  7. 7. Terms• Hashtags – pound sign followed by searchable phrase (#fema, #greenflood, #earl)• Geotagging (photos, tweets)• A Aggregators (Hootsuite, tweetgrid etc) t (H t it t t id t )• Monitoring Dashboard (Twazzup, Google Realtime, etc)
  8. 8. Why use social mediaThe public posts what they see and what they are doing:• There are 400 000 000 Facebook users 400,000,000• There are 175,000,000 Twitter users
  9. 9. Why SM is importantRed Cross survey* of 1,058 respondents survey 1 058representative of the US population aged18 and older older.Respondents for this survey were selectedfrom among those who have volunteeredto participate in online surveys and polls.*Conducted on July 22 23 2010 Conducted 23,
  10. 10. Situational Awareness• What survivors experience• News agencies accounts• G Government agency accounts t t
  11. 11. Tools • An ever changing list. These are just a few few..
  12. 12. Crowd SourcingC dS i
  13. 13. Ushahidi
  14. 14. Project EPIC
  15. 15. Youtube.comYoutube com
  16. 16. Aggregators
  17. 17. Hootsuite.comHootsuite com
  18. 18. Tweetgrid
  19. 19. Trendsmap.com
  20. 20. Monitoring D hb dM i i Dashboards
  21. 21. Google – Real Time
  22. 22. Google.com/crisisresponseGoogle com/crisisresponse
  23. 23. Twazzup
  24. 24. Social Mention
  25. 25. Techniques• Use your imagination• Check in periodically• M it d i event Monitor during t
  26. 26. Key Word Search• Type of event (earthquake, tsunami, snowmageddon)• Name of the event• #name of event• Event location
  27. 27. Pre scripted Pre-scripted Searches• #hashtags• Geotags• Name of city/area N f it /• Name of agency
  28. 28. Monitor your agency name• “Agency/business name” in quotes• #agency name
  29. 29. Monitoring other “feeds”•News agencies•Government agencies Government•Subject matter experts
  30. 30. Two way Two-way Conversations• Ask for assistance in areas where you lack information. (remind them of safety) This can include narrative photos and narrative, video• Thank them in with an @screenname comment at the end of post• T ll th Tell them where you would lik th h ld like the information posted
  31. 31. Direct requests for help• Put out a general informational announcement with correct process• Send an @screenname comment to the person who made the initial request
  32. 32. Challenges•“Noise” Noise•Information moves fast Inaccuracies•Inaccuracies•Learning curve•Quantifying results Quantifying•Fraud
  33. 33. What to do with the info•Develop future messaging Develop•Pass it along to Operations•Other options? Other
  34. 34. The Future?•Yahoo Pipes Yahoo•Glympse Other?•Other?
  35. 35. Resources• Web Users Increasingly Rely on Social Media to Seek Help in a Disaster Di t• In Brief: Social media network helps prevent disaster• County Experiments With Monitoring Social Media in Emergencies• NEW TECHNOLOGIES IN EMERGENCIES AND CONFLICTS• Boulder Fire Stokes Community Through Social Media• Social media during crisis response: Five general lessons for emergency managers• Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern California Wildfires• In Search of the Bigger Picture: The Emergent Role of On-Line Photo Sharing in Times of Disaster
  36. 36. Lastly•This is more art than science This•The more time you put into it the moreyou will glean•Remember to thank content generators•Questions to marybeth oleary@dhs gov Questions marybeth.oleary@dhs.gov
  37. 37. FEMA Platforms•Region10@twitter•FEMA@twitter•Blog.fema.gov•Facebook•YouTube Today’s preparations will determine tomorrow’s outcomes

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