Strategies and techniques for conservation scientists to develop their social media presence. Training for watershed coordinators and conservation non-profits
4. 4
12
Concept via Michael Weschhttp://www.michaelwesch.com/
Human History
Information Transfer
Clock
Writing
4
6
8
Printing Press
Telegraph
Telephone
Radio
TV
9
10
Satellite
Internet
11
Email MySpace
5. Skills needed for 2020 knowledge worker
Institute of the Future http://www.iftf.org/
Sensemaking
Social Intelligence
Novel Adaptive Thinking
Cross Cultural
Competency
Computational Thinking
New Media Literacy
Transdisciplinarity
Design Mindset
Cognitive Load
Management
Virtual Collaboration
10. engage verb
en·gage | in-ˈgāj
• 3 : to bind (someone, such as oneself) to do something
• 5a : to hold the attention of : ENGROSS
• 7 : to deal with especially at length
engagéadjective
en·ga·gé | ˌäⁿ-ˌgä-ˈzhā
• : committed to or supportive of a cause
12. KEY ISSUE:
We have information, but we do
not teach
Environmental Education2
13. 13
There is
problem
with the
amount of
garbage we
produce
How much
do we
produce?
How much
of a
problem?
What
happens over
time?
Who is
affected?
Is there
something I
can do?
What can I do
in my home?
What can I do
in my
community?
What are
solutions that
eliminate/miti
gate
What option
will I choose
to do?
Do I feel
compelled to
act in my
community?
What would I
do to prevent
problems in
the future?
I sort my
garbage
I bring it to a
recycling
facility
I voice
recycling at
commission
meeting
I start a
program at
my office
My sorting
becomes a
habit
My family
participates
Landfill
reduces use
Workplace
increases
recycling
through
practice and
policy
33. 33
5 Things to Do In Web
Writing
5. Direct users to ACTION
• Read more about it
• View a video
• Go to another website
• Take a tour
• Take a class
• Follow #hashtags