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Is It Time to Re{consider}
Social Media?
Social media for work competencies in
Cooperative Extension
How many of you would consider social
media and online presence as:
A necessary work competency for AgriLife
Extension
A c...
At one time, everyone knew the Extension
agents.
Seen as responsive (home & farm visits).
Known as the link to the land gr...
Six drivers of disruption
Institute of the Future http://www.iftf.org/futureworkskills
• Rise of smart machines and system...
Cooperative Extension has an image deficit
(Dave King http://www.joe.org/joe/1993fall/tp1.php)
5
27
38
11
16
28
5
Heard of...
INTERNET
Don’t
know it?
Know it?
Texas Variables
Changes in Population
• Between 1997 and
2007, Texas had a
total net gain of
4,290,847 new
residents
Over 85% of this popu...
Population Trends in 2010’s
• Different types of landowners: (Cearley 2006)
• Ag Business
• Born to the land
• Reborn to t...
What Does it mean to be a 21st Century Extension?
Attributes for 21st Century Extension ProfessionalsExtensionCommitteeonOrganization&Policy(ECOP)Study
Skills needed for 2020 knowledge worker
Institute of the Future http://www.iftf.org/
Sensemaking
Social Intelligence
Novel...
The world has moved on – Roland
The Gunslinger
By Steven King
Gender Matters for Generation Y– www.atkearney.com
Generational Divide Managing Motivating Multigenerational Talent Of Workplace
http://www.slideshare.net/kellaprice/generat...
Formal and Informal Learners
A look at
the
numbers
Your outreach and activity should
use the strengths for generations
• Who trusts/uses sites?
• Will a video be better?
• S...
27
Top 5 Things 21st Century Agent
Needs
• Understanding formal and informal learners better
• Using Data to drive decisions
...
What does Sense Making involve?
• Finding relevant information
• Looking internally
• Looking externally
• Curating and va...
Recommendation #1
County Website or Program Website
Good title
Pictures
[shares for social spaces]
Links to resources****
Call to action *****
The Family and Consumer Sciences in Awesome County
Serves to connect citizens with resources and programs that
Contribute ...
Recommendation #2
Use Facebook Better
FACEBOOK
Playfully Connect
• Theme your weekly posts
• Trivia Tuesday
• Caption this Thursday
• TBT
• Hold informal contests ABOUT ...
Two FUN things to learn
• Meme’s
• PicMonkey
Meme
Quick Meme
Use Visuals
Learn from Good Examples
• Texas Farm Bureau
• Photo on EVERY post
• Recognize partners
• Ask questions
• Have FUN!
• Texa...
Great Photo Editor
http://picmonkey.com
Recommendation #3
Curate – somewhere somehow
Seeking
• Find resources you use from AgriLife (look at your
desk, front office, bookshelf)
• Find resources from Partners...
1.) Go find all the AgriLife Publications I like to use
2.) Find sites and pubs from partners
3.) Add to resources as they...
Storify.com
BOARDS
Pins are Organized to Boards
Group Pinboards
63
Recommendation #4
Share – have a strategy
BOARDS
InstagramforInsta
Programming
Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/
Hundreds of t...
Share
• Make sure your website is one of your best resources
• You have the MOST control here
• Marketing/SEO is built in ...
Amy E. Hays
ahays@tamu.edu
aggie94_amy
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs
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Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs

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Presentation to faculty of the SE AgriLife Extension region. Tips and tricks to enhance program development and online presence

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Southeast Region Faculty Conference - Using Social Media to Provide Information and Promote Programs

  1. 1. Is It Time to Re{consider} Social Media? Social media for work competencies in Cooperative Extension
  2. 2. How many of you would consider social media and online presence as: A necessary work competency for AgriLife Extension A critical work competency for AgriLife Extension An optional work competency for AgriLife Extension
  3. 3. At one time, everyone knew the Extension agents. Seen as responsive (home & farm visits). Known as the link to the land grants (research and undergraduate). Was one of the few people in the community with a college degree. Shared research findings. What’s different? 3 Photo: https://flic.kr/p/bt7p7R
  4. 4. Six drivers of disruption Institute of the Future http://www.iftf.org/futureworkskills • Rise of smart machines and systems • Globally connected world • Superstructed organizations • New media ecology • Computational world • Extreme longevity http://www.flickr.com/photos/kabanski/914928023
  5. 5. Cooperative Extension has an image deficit (Dave King http://www.joe.org/joe/1993fall/tp1.php) 5 27 38 11 16 28 5 Heard of Cooperative Extension Heard of University Extension Used Extension General popluation 18-35 year olds Copernicus 2009 Study
  6. 6. INTERNET Don’t know it? Know it?
  7. 7. Texas Variables
  8. 8. Changes in Population • Between 1997 and 2007, Texas had a total net gain of 4,290,847 new residents Over 85% of this population expansion occurred in only 25 counties, accounting for about 10% of the state’s land area. These high-growth counties are clustered around the state’s major metropolitan areas. 1997 2002 2007 % Change 19,439,337 21,779,893 23,728,510 22.06
  9. 9. Population Trends in 2010’s • Different types of landowners: (Cearley 2006) • Ag Business • Born to the land • Reborn to the land • Inheriting earlier • Female ownership increasing • Absentee landowners • Diversifying population • Diversifying family structures • Four generations in the workforce
  10. 10. What Does it mean to be a 21st Century Extension?
  11. 11. Attributes for 21st Century Extension ProfessionalsExtensionCommitteeonOrganization&Policy(ECOP)Study
  12. 12. Skills needed for 2020 knowledge worker Institute of the Future http://www.iftf.org/ Sensemaking Social Intelligence Novel Adaptive Thinking Cross Cultural Competency Computational Thinking New Media Literacy Transdisciplinarity Design Mindset Cognitive Load Management Virtual Collaboration
  13. 13. The world has moved on – Roland The Gunslinger By Steven King
  14. 14. Gender Matters for Generation Y– www.atkearney.com
  15. 15. Generational Divide Managing Motivating Multigenerational Talent Of Workplace http://www.slideshare.net/kellaprice/generational-divide-managing-motivating-multigenerational-talent-of-workplace by Kella Price, CEO, HR and Training Consultant at Price Consulting Group
  16. 16. Formal and Informal Learners
  17. 17. A look at the numbers
  18. 18. Your outreach and activity should use the strengths for generations • Who trusts/uses sites? • Will a video be better? • Should I select IM? • Are they socially online? • Where are they getting news?
  19. 19. 27
  20. 20. Top 5 Things 21st Century Agent Needs • Understanding formal and informal learners better • Using Data to drive decisions • Learning how to create content • Going where the people are • Building scalable goals
  21. 21. What does Sense Making involve? • Finding relevant information • Looking internally • Looking externally • Curating and validating that information • Selecting the most relevant information pieces • Taking relevant information and creating a story around that (providing context) • Making conclusions and advise • Sharing • Engaging
  22. 22. Recommendation #1 County Website or Program Website
  23. 23. Good title Pictures [shares for social spaces] Links to resources**** Call to action *****
  24. 24. The Family and Consumer Sciences in Awesome County Serves to connect citizens with resources and programs that Contribute to the long-term health of citizens. The three program areas that I focus on are 1.) Diabetes awareness – over 1 in 4 adults have characteristics that are precursors to adult onset diabetes. 2.) Obesity – Texas leads the nation in youth and adults who Are obese. I have several programs that you can get involved with to Help manage and move toward a healthy lifestyle • Be Well Awesome • Healthy Eating on a Budget 3.) Elder Care – 25% of the population of Awesome county is 65 and older. Texas Agrilife also provides additional resources through the state Family and Consumer Sciences website where you’ll find multiple resources and programs that serve Texas Citizens.
  25. 25. Recommendation #2 Use Facebook Better
  26. 26. FACEBOOK
  27. 27. Playfully Connect • Theme your weekly posts • Trivia Tuesday • Caption this Thursday • TBT • Hold informal contests ABOUT your programs • How many steps a day do you need • What percentage of children have diabetes
  28. 28. Two FUN things to learn • Meme’s • PicMonkey
  29. 29. Meme
  30. 30. Quick Meme
  31. 31. Use Visuals
  32. 32. Learn from Good Examples • Texas Farm Bureau • Photo on EVERY post • Recognize partners • Ask questions • Have FUN! • Texas Parks and Wildlife • Lots of context
  33. 33. Great Photo Editor http://picmonkey.com
  34. 34. Recommendation #3 Curate – somewhere somehow
  35. 35. Seeking • Find resources you use from AgriLife (look at your desk, front office, bookshelf) • Find resources from Partners • Search YouTube for video’s • Twitter • Use #topic (#drought #texas) • Often times MORE to date than Google
  36. 36. 1.) Go find all the AgriLife Publications I like to use 2.) Find sites and pubs from partners 3.) Add to resources as they become available
  37. 37. Storify.com
  38. 38. BOARDS
  39. 39. Pins are Organized to Boards
  40. 40. Group Pinboards 63
  41. 41. Recommendation #4 Share – have a strategy
  42. 42. BOARDS
  43. 43. InstagramforInsta Programming
  44. 44. Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/ Hundreds of things we do in Cooperative Extension that very few people get to EVER see or do
  45. 45. Share • Make sure your website is one of your best resources • You have the MOST control here • Marketing/SEO is built in to AgriLife’s marketing • Consider the engagement continuum • After an event where are the resources you provided? • Share everywhere • Post slides to Slideshare • Post publications to Facebook, Twitter, blog, ect… • Consider the value of sharing versus hording
  46. 46. Amy E. Hays ahays@tamu.edu aggie94_amy

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