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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic. Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts. Here are 199 content and social media marketing tools. Are there any we missed that you love?

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More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals. However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets. Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”. In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers. As always, let me know if you’d like to learn more about how brand experience media planning can help your business. Find out more at jackmorton.com.

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2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”. Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media. Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.

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Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons. Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed. It is just as fun as building with Lego blocks! Well, almost.. This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.

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A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write. 1. Before – After – Bridge 2. Problem – Agitate – Solve 3. Features – Advantages – Benefits (FAB) 4. The 4 C’s 5. The 4 U’s 6. Attention – Interest – Desire – Action (AIDA) 7. A FOREST 8. The 5 basic objections 9. Picture – Promise – Prove – Push (PPPP) 10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas

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People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it. Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists. Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate. The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6

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Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions. You'll learn: - What kinds of social proof aid conversion (and why) - Common conversion-killing social proof cases to avoid - When and where social proof matters on a landing page - How to score/grade the quality of your social proof - What elements make a highly persuasive testimonial (and how to get them) BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific. Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!) >> Presented Aug 26, 2014 for an Unbounce Webinar. Short link: http://j.mp/socialproofcrowebinar

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The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam. But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!

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BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice. We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified. BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares. http://www.blablacar.com

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https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause? In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely. More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic

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See download link below. Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more. Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide. Drop me an email and we will discuss your project.

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