a 365 Agency7 >78 beloved Brands! WOMMACountries Proud Member
In Less Than 4 Years205 Social Media Pages >8.4M Brands’ Fans, Followers
Our Latest Achievements Think GreenGRAND EFFIE We Made Pepsi The #1 Think Green project (WinBank) project (WinBank) We Made Village Approach to won the “Best won the “BestFor Pepsi’s We Made Pepsi Cinemas The #1 Approach to SocialVintage Campaign Social Brand The #1 Social Social Media in Media in Europe” Social Brand in Europe” Brand in Romania! in Romania! Award! Greece for 2011! Award!Our Presentationin SM Forum 2011Our Presentation in SM Forum 2011about Social Lipton Ice Tea,Media Social Media ROI was awarded asabout ROI was Bronze Award We Helped 7 Ofthe 3 MOST Popularawardedrd the asMOST Popular in from the Ads We Helped 7 Of Our Clients To Our Clients Recover Fromin the World!the World! of the World! To Recover From Crisis! Negative Crisis!
We Cracked the Way on How to ConnectSocial Media Results with Brand’s Performance!
It’s NOT about Social Media Marketing Author of The Thank you Economy, Investor & Serial Entrepreneur 99.5% of Social Media Thank God we Belong to Experts are Clowns! 0.5%! Gary Vaynerchuck XPLAIN Team
5 Models That Workin more than 75 Brands *We use more than 37 Optimized Models
Your Brand’s Media Ecosystem (facebook)paid. owned. earned. fb ads brand’s fb page pure ugcPaying to leverage the Dynamic content in a The customer as a channel. power of a channel to controlled environment. Built through engagement,deliver a message that Setup as a repeatable, conversation and contentdrives to another type value-added experience. sharing.of media.
Your Brand’s Communication Model a awareness NO! i interest d desire a action You CAN’T Jump anymore!
Forget the 4P Mix, Go for the 4E Mix Engage Educate Excite Evangelize
Human Optimized Content Model Neuro Linguistic Programming NLP Neuro-Linguistic Programming ! describes the fundamental dynamics between mind (neuro) and language (linguistic), and how their interplay NO MORE affects people’s behavior COPYWRITING (programming).
Human Optimized Content Features Model The Kano model is a structured model about product development and customer satisfaction, created by Professor Noriaki Kano, which classifies customer preferences into five categories: 1. Attractive 2. One-Dimensional KANO 3. Must-Be 4. Indifferent 5. Reverse
7 Layers of a Content Strategy ModelIf you Care about ROI
The Impact of Content Satisfaction & Recommendation Customer Experience Content Engagement Conversation
71%of consumer purchase decisions primarilyinfluenced by WOM (McKinsey, 2011)
Listen before you TalkYou’ve heard this more than 1000 times 1
80% of CEOs Believe thatUsers have GreatExperience with theirProducts.
80% of CEOs Believe that Users have Great Experience with their Products. 8% Only of the Users believe so.
Define the Context The Brand’s Nature 2 The Medium’s Environment
Define the Topics The Brand’s Nature & Values 3 Carewords
KISSSSS U Each Post Short Simple Sweet 4 Sexy Shareable Useful