SATURDAY’SCONTENTSOCIETYVISUAL CONTENT RULEs THE WORLDStefanos Karagos : XP                     LAIN.co : Design-Lo       ...
hello!                                             Who                       Stefanos Karagos                       Inform...
I love facts
nowadays
a recession
Brandsare Suffering*      *Humans too…
Info-noise world
Internet vs web
tech vs humans
usability vsaesthetics
Original vs clopy
designers vsdevelo.designo.Imdoingevrything.uwant
The Long Story,Shrt
A WorldFull of Choices
The gameHas changed
C onsumers’ behaviorHa s changed
Consumer s’ behaviorHas changedTv no longer commands our full attention
rConsumers’ behavioHas changed
rConsumers’ behavioHas changed
Web is all aboutContent!
User g eneratedConte nt! 95%
TH EY ARE NOTREADING
Attention span time droppedFro m 12’ to 5”in the Last 7 years!Source: Media Bistro 2011
They areScanning…!
We are full ofCra p content
Content’s impact                 Customer                Experience                                            Satisfactio...
81%of consumer purchasedecisions primarilyinfluenced by WOM(McKinsey, 2011)
New me nt al mmarkeel                od g                   tin             Of    Stimulus                          First ...
Content is the King!
90%Of information transmitted to the Brain is visual, and visualsare processed 60,000x faster in the brain than textIT’S A...
visualContent is the King!Only if You Treat it Like a King
The MEDIAThe BRAND
And now what?
un derstand
3fruleIT’S A F-WORLD!
3f rule  forthem  funtastic  Fuckingawesome
un derstand
What mot ivates ppl                                         even Key         I Su gg est Focusing On These S              ...
What motivates ppl   Social norms & social approval   We do things that we think will   be accepted by, and   acceptable t...
What motivates ppl   identity   We do things that are aligned   with our sense of identity, 
   or how we perceive ourselv...
What motivates ppl   Morals & ethical beliefs   We tend to do things that are   aligned with our moral   judgements and ho...
What motivates ppl   reciprocity   We tend to do things for   others in response to receiving   a gift or a favor from the...
What motivates ppl   Task enjoyment   We may do a task simply   because we enjoy doing it.
What motivates ppl   Present bias   We do things that result in   immediate gratification rather than   waiting around for...
What motivates ppl   Loss aversion   We do things that allow us to avoid   the pain of losses, or at least delay   losses ...
My t wo cents        advice
DesignWith motivation         in mind                                             havior         it’s import ant to make s...
if     Wantto survive
if     Wantto success
go if
gounique
80% of CEOs Believe thatUsers have Great Experiencewith their Products.                              Source: BCG 2011
80% of CEOs Believe that 
    Users have Great Experience 
    with their Products.8%    Only                             ...
goOut of the noise
isual  Under  the right  context
Thank u!Contact Us:          XPLAIN.coLetsRock@xplain.co   UK | Germany | Switzerland | Greece | Cyprus | Romania | Turkey...
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Visual Content Rules The World

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The Web is a Visual World, where Visual Content Rules!

See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.

http://XPLAIN.co

Published in: Business

Visual Content Rules The World

  1. 1. SATURDAY’SCONTENTSOCIETYVISUAL CONTENT RULEs THE WORLDStefanos Karagos : XP LAIN.co : Design-Lo bb y Forum 2013
  2. 2. hello! Who Stefanos Karagos Information Alchemist XPLAIN The Leading Content Marketing Agency@karagos xplain.co
  3. 3. I love facts
  4. 4. nowadays
  5. 5. a recession
  6. 6. Brandsare Suffering* *Humans too…
  7. 7. Info-noise world
  8. 8. Internet vs web
  9. 9. tech vs humans
  10. 10. usability vsaesthetics
  11. 11. Original vs clopy
  12. 12. designers vsdevelo.designo.Imdoingevrything.uwant
  13. 13. The Long Story,Shrt
  14. 14. A WorldFull of Choices
  15. 15. The gameHas changed
  16. 16. C onsumers’ behaviorHa s changed
  17. 17. Consumer s’ behaviorHas changedTv no longer commands our full attention
  18. 18. rConsumers’ behavioHas changed
  19. 19. rConsumers’ behavioHas changed
  20. 20. Web is all aboutContent!
  21. 21. User g eneratedConte nt! 95%
  22. 22. TH EY ARE NOTREADING
  23. 23. Attention span time droppedFro m 12’ to 5”in the Last 7 years!Source: Media Bistro 2011
  24. 24. They areScanning…!
  25. 25. We are full ofCra p content
  26. 26. Content’s impact Customer Experience Satisfaction & Recommendation Visual Content Engagement Conversation
  27. 27. 81%of consumer purchasedecisions primarilyinfluenced by WOM(McKinsey, 2011)
  28. 28. New me nt al mmarkeel od g tin Of Stimulus First Second Moment of Moment of Truth Truth Pre-shopping | At shelf Experience In-store | In-home In-store Which becomes the next person’s ZMOT
  29. 29. Content is the King!
  30. 30. 90%Of information transmitted to the Brain is visual, and visualsare processed 60,000x faster in the brain than textIT’S A VISUAL WORL D! Source: Forester CSO Insights 2012
  31. 31. visualContent is the King!Only if You Treat it Like a King
  32. 32. The MEDIAThe BRAND
  33. 33. And now what?
  34. 34. un derstand
  35. 35. 3fruleIT’S A F-WORLD!
  36. 36. 3f rule forthem funtastic Fuckingawesome
  37. 37. un derstand
  38. 38. What mot ivates ppl even Key I Su gg est Focusing On These S Process Motiva tors During The Design
  39. 39. What motivates ppl Social norms & social approval We do things that we think will be accepted by, and acceptable to, our community and social groups.

  40. 40. What motivates ppl identity We do things that are aligned with our sense of identity, 
 or how we perceive ourselves.
  41. 41. What motivates ppl Morals & ethical beliefs We tend to do things that are aligned with our moral judgements and how moral we perceive ourselves to be.
  42. 42. What motivates ppl reciprocity We tend to do things for others in response to receiving a gift or a favor from them.

  43. 43. What motivates ppl Task enjoyment We may do a task simply because we enjoy doing it.
  44. 44. What motivates ppl Present bias We do things that result in immediate gratification rather than waiting around for future benefits.

  45. 45. What motivates ppl Loss aversion We do things that allow us to avoid the pain of losses, or at least delay losses so they occur in the future.

  46. 46. My t wo cents advice
  47. 47. DesignWith motivation in mind havior it’s import ant to make sure the be gage or activity you’re asking them to en otivators. in aligns with these key m
  48. 48. if Wantto survive
  49. 49. if Wantto success
  50. 50. go if
  51. 51. gounique
  52. 52. 80% of CEOs Believe thatUsers have Great Experiencewith their Products. Source: BCG 2011
  53. 53. 80% of CEOs Believe that 
 Users have Great Experience 
 with their Products.8% Only 
 of the Users believe so. Source: BCG 2011
  54. 54. goOut of the noise
  55. 55. isual Under the right context
  56. 56. Thank u!Contact Us: XPLAIN.coLetsRock@xplain.co UK | Germany | Switzerland | Greece | Cyprus | Romania | Turkey | Bahrain

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