"There is NO Mobile Marketing. Marketing doesn’t have flavors. Marketing has objectives.” stated Stefanos Karagos - Founder & CEO of XPLAIN, in his keynote speech during the Mobifest 2015 in Romania.

1. IT’S AN “M” WORLD
9+1 Learnings to Build a Path to Success
Stefanos Karagos – Information Scientist – XPLAIN.co Mobifest -­ Bucharest – May 2015

2. LET’S GET TO KNOW EACH OTHER

3. I BELIEVE IN THE GOD OF
DATA AND MARKETING
:-­)

4. XPLAIN.co
hello!

5. XPLAIN.co
The Digital Marketing
Auditors and Advisors

6. We Transform Brands’ Poor Digital
Performance Into Great Results

7. Digital Strategy & Advisory

8. Consumer Behavior Analysis

9. Content Marketing

10. Reputation Management

11. 30
Countries

12. 132
Beloved Brands

13. Our Expertise After 10 Years
FMCG RetailTechnology
DestinationsTransportation

14. LAST 3 MONTHS ACHIEVEMENTS

15. LAY’S GLOBAL DIGITAL STRATEGY

16. BEST APPROACH TO CONSIDERATION
IN AUTOMOTIVE INDUSTRY

17. BEST ONLINE BUSINESS MODEL
IN SHOPPING CENTERS

18. No More Spam :-)

19. WHAT ABOUT YOU?
let’s be interactive

20. HOW MANY OF YOU VISIT FB VIA MOBILE?
Every Day

21. DO YOU GOOGLE VIA MOBILE?

22. TOOK A SELFIE THE LAST MONTH?

23. WTFWelcome To Facts!
#

24. 7 IMPORTANT STATS
because you don't need to know more!
Sources: Ancom, Nielsen, Ipsos, Google, Facebook, XPLAIN, Monetate, Kantar -­ 2014

25. 113,9% MOBILE PENETRATION
Romania

26. 3RD COUNTRY IN EU
IN TERMS OF 4G COVERAGE
7.8 million hours spoken daily in 2014

28. 27% GOOGLE SEARCHES
ARE FROM MOBILE PHONES
Romania

29. 50.3% OF ECOMMERCE WEBSITE
TRAFFIC COMES THROUGH A MOBILE
DEVICE
Europe

30. 60% OF MOBILE CONSUMERS USE THEIR
MOBILE DEVICE AS THEIR PRIMARY OR
EXCLUSIVE INTERNET DEVICE
Global

31. Global

32. LET’S AGREE

33. WE ARE FULL OF BUZZ WORDING
1

34. SO LET’S STOP THE BUZZ WORDING

35. THERE IS NOT MOBILE MARKETING

36. AS THERE NEVER WAS
LAPTOP MARKETING

37. MARKETING DOESN'T HAVE FLAVORS
twitter marketing, ecommerce marketing, facebook marketing, mobile
marketing etc

38. MARKETING HAS OBJECTIVES

39. MARKETING IS ALL ABOUT
COMMUNICATION

40. MARKETING IS ALL ABOUT REAL LIFE

41. AND YES, TODAY WE ARE USING
MOBILES EVERY MINUTE
PUNCH
HIM
NOW!

42. THERE IS NOT OFFLINE AND ONLINE
COMMUNICATION

43. I KNOW! MOST OF TRADITIONAL
MARKETERS SAY SO

44. BECAUSE THEY ARE TRADITIONAL!

45. REAL LIFE IS AN AMAZING MIX OF
TOUCH POINTS
from TV to FB News Feed
and from Outdoor to my Watch

46. MOBILES ARE THE BIGGEST
COMMUNICATION PLATFORM IN THE
HUMAN HISTORY!

47. IT STARTED AS A HUMAN TO HUMAN
COMMUNICATION PLATFORM

48. (BRANDS ENTERED THE FIELD AFTER
YEARS)

49. IT CAN BE UTILIZED IN REAL TIME

50. IT CAN BE USED AS A TWO WAYS
COMMUNICATION TOOL

51. IT CAN BE YOUR DISASTER TOO
Because most of the Marketers think that is Sexy to “Spam like a TVC!”

52. STOP THE BLA BLA!

53. LET’S BE PRACTICAL!

54. [I'LL TELL YOU WHAT I HAVE LEARNED
FROM RUNNING MORE THAN 130
BRANDS IN 30 COUNTRIES]

55. NO FIREWORKS TODAY!
Before Any Fancy things You Need To Secure your Digital Presence!

56. THE MANDATORY CHECKLIST
to survive in the M world

57. OPTIMIZE YOUR WEB SITE.
MOBILEGEDON IS HERE!
Google ignores non-­mobile optimized sites
78% of the Romanian Websites Are not Optimized
for Google’s New Algorithm!
1.
Check Your Web Page here:
google.com/webmasters/tools/mobile-­friendly

58. OPTIMIZE YOUR ADS FOR MOBILE
CONSUMPTION!
Ads that are not designed for mobiles have 170% less performance
71% of the FB Ads doesn't have a Mobile Version!
2.

59. OPTIMIZE YOUR TRADITIONAL TVC
FOR THE 5" PITCH
Be Relevant at a Glance!
3.

60. OPTIMIZE YOUR CONTENT FOR
CONSUMPTION ON THE GO
Video Content and text with less than 110 characters are more visible
4.

61. OPTIMIZE YOUR EMAIL CAMPAIGNS AND
THE LANDING PAGES
eMail is the best way for better conversion these days
5.

62. TRIGGER MOBILE GENERATED CONTENT
FOR YOUR MARKETING EFFORTS
Instagram can be your Facebook Page partner
6.

63. UTILIZE ZMOT IN YOUR MARKETING
PLANS
Search through mobile is a Key Source of Information
7.

64. VIDEO CONTENT IS ON THE RISE.
OPTIMIZE IT BEFORE USE IT!
On Facebook Non Promoted Video Content has even double Reach vs
Promoted Posts with Photos.
8.

65. DO NOT CREATE ANOTHER ONE
USELESS APP BECAUSE YOUR
COMPETITORS HAVE ONE.
Only 8 applications have been used by the Romanian Consumer in the
last 30 days
9.

66. IT'S NOT ABOUT THE SCREEN SIZE
IS ABOUT YOUR BRAND'S RELEVANCE
SIZE!
Less Space is not an Issue, Irrelevant Content is
10.

67. YES, MOBILE IS A VITAL PILLAR
OF YOUR MARKETING PLAN.

68. AND YES IT’S A VITAL SOURCE OF
CONSUMER INSIGHTS

69. THROUGH MOBILE DATA YOU CAN

70. UNDERSTAND
THE PEOPLE WHO
MATTER TO YOU,

71. SO YOU CAN BE
WHAT MATTERS
TO THEM!

72. WHAT ARE YOU WAITING FOR?

73. YES, IT’S A MOBILE WORLD!
Full of Opportunities for those who Strategize before tactics.

74. STRATEGIZE OR DIE HARD

75. @karagos
karagos@xplain.co
XPLAIN.co
NEED FOR SUPPORT?
CONTACT US:
THANK U!
Stefanos Karagos, Information Scientist