This document provides information on how partners can use Booking.com's Search Extension tool to drive more bookings. The Search Extension allows customers to have an active Booking.com search open as a new browser tab when they search on a partner's platform. This has potential to boost engagement, drive awareness for customers with intent to book, and provide a complete travel experience. Implementation involves adding a piece of JavaScript provided by Booking.com. Partners who have used the Search Extension see an average potential uplift of 100-200% in bookings.

1. How to sell more rooms
with Booking.com:
Search Extension
Arnaud Delbary & Xaveer Fluitman
09/10/2020

2. Xaveer Fluitman
Regional Director, Netherlands
12 years with Booking.com
15+ years in Travel Industry
Managed East USA supply for B.com

3. Arnaud Delbary
Area Manager, Netherlands
15+ years in Travel Industry
12 years with Booking.com
Ex-Rentalcars.com

4. Leadership
President and CEO of
Priceline/ Booking
Holdings since 2017
Joined Booking
Holdings in 2000
Harvard Law School
graduate
Led the enterprise and
education business in
Eastern Europe at Apple
Former Partner at
McKinsey & Company
Harvard Business
School MBA
Glenn Fogel
CEO
Former Google VP
Global Marketing
Held leadership roles
at Capital One Europe
and Unilever
Arjan Dijk
CMO
Ripsy Bandourian
VP Partnerships

5. With $96.4Bn in gross bookings
in 2019 (up 4%), 844 million
room nights (up 11%), business
in 230+ countries and territories
and 26,000+ employees,
Booking Holdings (BKNG) is the
world leader in online travel and
related services.*
*Source: Booking Holdings financial report 2019
*Source: Booking Holdings financial report 2019
Booking Holdings

6. 1996
Founded in
Amsterdam
24/7
customer
service
Highlights
30
different property
types
2005
Became a part of
BKNG (then
Priceline Group)
in 220+ countries
and territories
189
Million verified
guest reviews
online
1,550,000
room nights
booked
every 24 hours
29 Million
listings including
6.5+ Million
listing in homes
apartments and other
unique places to stay.
145+
Million destination
recommendations
21,000+
affiliate partners
900+
Suppliers offering car
rental inventory
17,500+
Dedicates employees
43
supported
languages

7. Making it easier for everyone
to experience the world

8. ...and we do this by being the first choice
for partners to make travel experiences
easily available to everyone

9. What’s available for our partners
Experiences
While traveling we help
people experience the
destination by enabling them
to book attractions and
activities online
Partnerships Offering
Accomodation
Partner with the world’s
largest travel marketplace
with more than 29m global
accommodation listings
Transportation
Join the world’s leading
transport services partner,
operating across 60k
locations
The focus of this presentation
Com
ing
Soon

10. Our global partners
Airlines
Travel
companies
Tech & App Bank
Loyalty, Cashback
& Media

11. What can Booking.com bring
to your business?

12. Using cutting edge technology
delivered by passionate people in
the travel industry, we help you
improve your customer’s experience
and engagement.
This leads to increased revenue
for your business.

13. Conversion Technology Supply Bring value
Increased revenue
for your business
because of the
higher conversion
we deliver
We have developed our
own experimentation
technology that allows
us to continuously run
experiments to optimise
on conversion
24/7 & 365 days
support for your
customers in
43 languages
Dedicated account
management team
which helps you
implement the
highest converting
touch points
Customer
Satisfaction
People
More property types
and more availability
means more choice
for your customer

14. More property types and more availability:
We have hotels, homes, and everything in between...
Apartaments B&Bs Boats Cabins Campsite Cottages
Country Houses Glamping Guest Houses Holiday HomesFarm Stays Holiday Parks
Home Stays Hotels Luxury Tents MotelsHostels Resorts
Riads
Self Catering
Accommodation
Serviced
Apartments
Tiny HouseRyokans Villas

15. We experiment relentlessly
to increase conversion
“Booking’s utilization of A/B testing has
contributed to Booking enjoying conversion
rates 2-3x higher than the industry average.”
- Evercore Equity Research
Over 1,000 controlled experiments
concurrently in all channels
(web, mobile, email)
We run about 18,000 experiments
per year. Comparatively, Expedia ran
only 1,500 experiments in 2 years
(2014, 2015)
1,000
18,000

16. Innovation - Delivering the
right platforms
Our platform and tools are supported
by one of the largest tech teams in the
travel industry.
500+ Engineers supporting the
Partnerships platforms
Managed Products (accommodation
+ transport)
A/B tests per week
Data points consumed by our
analytics & insights systems per month
Times our analytics dashboards are
consulted monthly to support you
220+
60+
2bn+
6K+

17. Covid-19 - how has the
crisis affected the travel
industry?
Analysts expect that the pandemic will alter
the behaviour of travelers for the foreseeable
future due to:
Health concerns
Travel restrictions
Economic downturn

18. As shared in the Booking
Holdings Q2 Earnings Call:
“adjusted EBITDA loss of 376$
million and an 87% decline in
rooms nights (including the
impact of cancellations) in the
second quarter, compared to the
equivalent period a year ago”
It will likely be years
before we witness a full
recovery of global travel
demand.
How is this crisis impacting our business?

19. These changes in travel
behaviour translate into
two general trends:
1. Overall demand decreased
significantly
2. Strong focus on domestic
travel for the remaining
demand
Cabins Campsite Cottages

20. How do we in Partnerships support COVID-recovery for
travel industry?
Recovery Campaign
Media kit for partners including
creative assets they could edit with
their own reward offerings on
Booking.com accommodation
Travel Offer Deal
Media kit for partners including
creative assets to promote new travel
offers at a 15% discount to customers
on select Booking.com
accommodation

21. Deep-dive into a
Partnerships integration
The Search Extension:
Maximising first time
looker conversions

22. Optimise your business
with Search Extension
The search extension is a tool that allows
customers to have an active Booking.com search
open as a new browser tab when a search takes
place on your core business platform.
How search extension works:
The new tab will populate a search results page based
on the searched dates and destination of the customer
on your core business platform.
Where search extension can be applied:
• Once a user initiates a search
• Once a user completes a transaction
+100-200%
average potential uplift seen by partners who
have implemented the search extension.

23. By using a search extension,
you can:
Boost engagement and customer loyalty
Drive awareness to customers with a high
intent to book
Optimise with prefilled customer information
(e.g. destinations, check-in/check-out dates)
Provide a complete travel experience to their
customers

24. How the Search Extension looks on the website
of our partner, Wizz Air

25. Why use the Search Extension?
Customer UX
Designed to offer the partner and its users
with an alternative or complementary (non
accommodation partners such as airlines)
search results page for hotels that opens up
under theirs.
Conversion &
Performance
Can easily bring 20% more
business to a partner.

26. Please reach out to your Travelpayouts
manager for more details in regards to
implementation
1. The integration of the search extension is
done via a piece of javascript
2. This prompts the browser to open up a
new tab with the destination input of
the user
3. Which effectively deep links to our
search results page.
Booking.com will provide the partner with a
custom script that will need to be implemented by
the partner.
How to implement the
search extension

27. Things to keep in mind:
Booking.com values User Experience above all
Consider obtaining user consent to open-up the search extension
No spammy behaviour!
Designed to work on any browser without it being blocked, and on every
type of devices

28. Q&A

29. Thank you