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BookingStLucia.com: Tourism Destination marketing

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BookingStLucia.com: Tourism Destination marketing

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Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities

See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/

Presentation by AXSES Partner - Glace Grafix

Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities

See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/

Presentation by AXSES Partner - Glace Grafix

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BookingStLucia.com: Tourism Destination marketing

  1. 1. bookingsstlucia.com
  2. 2. bookingsstlucia.com WHO WE ARE
  3. 3. bookingsstlucia.com Who We Are Unique Travel Platform (Services/Technology) made for Caribbean tourism by Caribbean professionals 12 years building technology for Caribbean tourism Providing technology and know-how. A proven record of success in building travel technology for Caribbean destinations and suppliers. Knowledge Engineering ST. LUCIA Application Development - Marketing - Management Marketing Partners for Saint Lucia: GlaceGrafix, LLC and Advanced Intellectual Methods, Inc.
  4. 4. bookingsstlucia.com Who We Are The Internet is about being Direct! It is the most efficient marketing and distribution medium ever Made for Direct Business Direct Sales | Your Brand | Your Technology | Your Control
  5. 5. bookingsstlucia.com Who We Are <ul><li>ACHIEVEMENTS </li></ul><ul><li>Barbados.org: The Most Popular Site of Barbados in the world Linked to by over 50,000 pages on the internet.  </li></ul><ul><li>Generated 4 million visits per annum </li></ul><ul><li>Provided effective low cost technology and marketing for all Barbados Operators. </li></ul><ul><li>Still delivering high profit Direct Bookings via Barbados.org, Internet marketing of each property’s website including Car Rentals and Activities type industries. </li></ul><ul><li>Provide Global distribution through their strategic partners </li></ul>
  6. 6. bookingsstlucia.com WHAT IS BOOKINGSSTLUCIA.COM
  7. 7. bookingsstlucia.com What is it? BookingsStlucia.com: Bookings, Reservation, Marketing <ul><li>Established Channels </li></ul><ul><li>Directory of all accommodation </li></ul><ul><li>Search Engine </li></ul><ul><li>Comparison shopping </li></ul><ul><li>Themes Marketing </li></ul><ul><li>SEO footprint (Popularity Ranking =4) </li></ul><ul><li>Members Tools </li></ul><ul><li>Portal Tools </li></ul><ul><li>Travel Platform </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Brand Control </li></ul><ul><li>GDS integration </li></ul><ul><li>E-commerce Management </li></ul>
  8. 8. bookingsstlucia.com STATISTICS
  9. 9. bookingsstlucia.com Site Usage / Rankings BookingsStlucia.com August 2008 – August 19, 2009 Page Views Visits Hits Total(s) 478,564 113,912 1,009,930 Average(s) per month 36,812 8,762 77,686
  10. 10. bookingsstlucia.com Site Usage / Rankings
  11. 11. bookingsstlucia.com WHAT WE OFFER
  12. 12. bookingsstlucia.com arcRes Bookings-Expert
  13. 13. bookingsstlucia.com arcRes Bookings-Expert <ul><li>Internet Booking Engine </li></ul><ul><li>Online Booking Engine for your website - Increase Your Revenue & Profit </li></ul><ul><li>No Commissions or Transaction fees on your bookings! </li></ul><ul><li>Effective - Low cost - Easy to use - High conversion (Make sure to turn Lookers into Bookers by using your arcRes marketing systems to your best advantage ) </li></ul><ul><li>Expandable </li></ul><ul><li>Market specials and packages - Family plans – Groups </li></ul><ul><li>Your brand and business rules. </li></ul>
  14. 14. bookingsstlucia.com arcRes Bookings-Expert Set minimum stay requirements, special rates, packages, group rates and loyalty programs to improve your travel marketing and revenue. Make it easy for guest to get holiday quotes, book their flights directly online, shop by theme, upsell, upgrade and add-on extras while you reduce cost of sales and service. Market complete vacations with activities, add specials in low periods. Improve control of your travel business and inventory across multiple channels. Integrates with your website to manage rates and accommodation content instantly with easy online options. Integrates with Niche Market Channels and Global Distribution Systems (GDS) for effective marketing and efficiency.
  15. 15. bookingsstlucia.com arcRes Ads Specials
  16. 16. bookingsstlucia.com Specials/Promotions Specials for all: Easy as arcRes. Many St. Lucia operators are already using AXSES arcRes e-commerce engine and marketing suites in some form or the other. arcRes users can build a special in minutes. The special can be a simple advertisement or it can be booked on line. With arcRes e-specials users can get instant quotes. Once created, arcRes specials are displayed on hundreds of international websites including AXSES own http://www.CaribRez.com network of over 30 Caribbean Sites. And, as always, the business goes directly to St. Lucia operators (no commissions and no transaction fees) resulting in more money in the operator’s pockets.
  17. 17. bookingsstlucia.com Social Media Distribution
  18. 18. bookingsstlucia.com Social Media Distribution Google Base | RSS Feeds | Facebook | MySpace YouTube | Twitter | Delicious Specials are syndicated internationally and can be added to anyone's RSS reader of choice. These specials are automatically displayed on any site that subscribes to our feeds. There are hundreds of RSS networks and thousands of sites that might subscribe. The specials are also displayed on travelers myGoogle pages and are e-mailed directly to subscribing travelers. It's a massive network that works for everyone who creates an arcRes special. Facebook 157 million users - see BookingsStLucia.com page see also St. Lucia group - St. Lucia Gallery - Much more is in the works!
  19. 19. bookingsstlucia.com Social Media Distribution AXSES – Leads in Social Marketing for Tourism
  20. 20. bookingsstlucia.com Get Connected
  21. 21. bookingsstlucia.com “ Get Connected” St. Lucia <ul><li> AXSES &quot;Get Connected&quot; brings you Direct Sales, Global Distribution* and Marketing technology at substantial savings. Now hotels can hook-up to Global Distribution System (GDS) like Sabre, easily and save! </li></ul><ul><li>Leading technology/advanced marketing/savings &quot;GET CONNECTED&quot; is the latest in e-commerce management and marketing. </li></ul><ul><li>Get Connected tools help you to be more effective: Save time, provide better service and better marketing at lower costs! </li></ul><ul><li>Get Connected is an AXSES marketing initiative built on the arcRes e-commerce platform. Powering: Direct marketing*, interactive maps, video marketing, social media, RSS feeds and distribution. </li></ul><ul><li>* Global Distribution may apply to hotels only in many cases. arcRes direct sales, marketing technology and distribution applies to all tourism operators. </li></ul>
  22. 22. bookingsstlucia.com “ Get Connected” St. Lucia <ul><li>&quot;Get Connected&quot; is the first of many AXSES initiatives in a time of economic uncertainty. This is not a time to be despondent. It's a time to excel! </li></ul><ul><li>Get Connected To the Global Distribution System (GDS) </li></ul><ul><li>600,000 Travel Agents and thousands of portals (Travelocity, etc) </li></ul><ul><li>Get Connected to direct marketing channels </li></ul><ul><li>Get Connected to leading technology </li></ul><ul><li>Offer better service and efficiency </li></ul>
  23. 23. bookingsstlucia.com Booking Partners
  24. 24. bookingsstlucia.com Collaborative Destination Marketing AXSES Booking-Partners.com, launched in July 2009, is helping destinations market themselves. Now hotels and other Tourism Operators such as car rentals, tour companies and tourism activities collaborate in marketing each other. Most activity operators work with hotel concierges after the guest has arrived. This does not showcase the product and make it an integral part of the incentive to visit. Booking-partners.com automates the entire process giving the traveler a fun and useful shopping experience and enhancing the destinations marketing effort. Activities marketing cost are reduced by avoiding wholesalers and overseas payment, foreign exchange and administration. More money stays in the destination and the traveler gets a better deal as savings are passed along to them at the time of purchase.
  25. 25. bookingsstlucia.com Collaborative Destination Marketing (Continued) How it Works: When you assign a supplier as a partner, the supplier's information automatically appears at the end of the arcRes booking process as demonstrated on the right. Your customer can choose to click on the supplier link to receive the special discount offered by your partner. (See sample of how the booking partner special would appear at the end of a user’s booking session)
  26. 26. bookingsstlucia.com Booking Flights Online
  27. 27. bookingsstlucia.com Flight Bookings Now Available from Your Booking Engine Your customer can choose to select to book their travel after completing their online accommodations purchase on your site. It functions like any regular online travel site and the user makes his purchase on a secure server. Current owners of the arcRes Booking Engine will have this feature turned on for them this week or they can simply log into their control panel and select that option.
  28. 28. bookingsstlucia.com Other Products
  29. 29. bookingsstlucia.com arcRes Marketing Tools (Partial List) <ul><li>Themes Marketing </li></ul><ul><li>Bookable Banner Ads </li></ul><ul><li>Bookable Maps </li></ul><ul><li>Video Distribution through YouTube.com </li></ul><ul><li>Links from Directory Listings </li></ul>
  30. 30. COSTS & SAVINGS bookingsstlucia.com
  31. 31. bookingsstlucia.com Costs & Savings How much money can you actually save by using this system? Case Study results for Hotel X that started using the arcRes Bookings-Expert December 2008 to May 2009. Revenue generated from direct bookings off your website only (does not include sales that were converted from users asking for Quotes or showing Interests or any other marketing channel): $118,287.80 USD Revenue that the same sales would have generated using 3 rd Party Booking Engine given 15% off Rack Rates: $100,544.63 USD Cost/Investment in System: $375.00 USD (Includes set up and training of Booking Engine and 1 Ad Special for the year) ROI: $17,743.17 USD ($47,906.56 XCD over a 6 month period)
  32. 32. bookingsstlucia.com Increased Revenue!! New Marketing More Prospects More Exposure Direct Sales Higher Margins Better Brand control <ul><li>Themes Marketing - Bookable Banner Ads - Bookable Maps - Specials – Packages – Groups – Rss Distribution - GDS - </li></ul><ul><li>Video Distribution through YouTube.com & BookingsStlucia - Links from Directory Listings – SEO – Social Marketing - Collaborative Destination marketing </li></ul>
  33. 33. bookingsstlucia.com Low Cost <ul><li>Product Pricing (Partial price list; prices are in USD; Please note that some tools have pre-requisites in order for them to function.) </li></ul><ul><li>arcRes Booking-Expert : </li></ul><ul><ul><li>One Time Set up Fee: $125.00 </li></ul></ul><ul><ul><li>Annual Fee: $125.00 </li></ul></ul><ul><li>arcRes Ad Specials (Based on 1 ad space; discounts are available for purchase of up to 3 ads): </li></ul><ul><ul><li>One Time Set up Fee: $50.00 (fee waived if bundled with Booking-Expert purchase) </li></ul></ul><ul><ul><li>Annual Fee: $125.00 </li></ul></ul><ul><ul><li>Upgrade to a Bookable Ad – E-Specials: $50.00 Annually </li></ul></ul><ul><li>Links from Directory Listings: $250.00 Annually </li></ul>
  34. 34. bookingsstlucia.com Low Cost <ul><li>Booking Partners: </li></ul><ul><ul><li>One Time Set up Fee: $50.00 </li></ul></ul><ul><ul><li>Annual Fee: $125.00 </li></ul></ul><ul><li>Bookable Banners: </li></ul><ul><ul><li>One Time Set up Fee: $75.00 </li></ul></ul><ul><ul><li>Annual Fee: $175.00 </li></ul></ul><ul><li>Bookable Maps: </li></ul><ul><ul><li>One Time Set up Fee: $75.00 </li></ul></ul><ul><ul><li>Annual Fee: $175.00 </li></ul></ul><ul><li>Theme Marketing: </li></ul><ul><ul><li>One Time Set up Fee: $50.00 </li></ul></ul><ul><ul><li>Annual Fee: $100.00 </li></ul></ul><ul><li>Bookable Videos: </li></ul><ul><ul><li>One Time Set up Fee: $75.00 </li></ul></ul><ul><ul><li>Annual Fee: $175.00 </li></ul></ul><ul><li>Social Media Distribution: </li></ul><ul><ul><li>One Time Set up Fee: $125.00 </li></ul></ul><ul><ul><li>Annual Fee: $75.00 </li></ul></ul><ul><li>GDS Connectivity </li></ul><ul><ul><li>One Time Set up Fee: $150.00 </li></ul></ul><ul><ul><li>Custom Pricing </li></ul></ul>
  35. 35. bookingsstlucia.com DEMOS
  36. 36. bookingsstlucia.com NEXT STEPS
  37. 37. Thank You! bookingsstlucia.com

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