Adobe Target helped many large companies increase revenue and conversions in 2016. It delivered personalized experiences to over 1 billion people, and had a hand in generating billions of dollars of revenue. Companies that used Adobe Target to experiment increased their revenue by 250% more than those that did not. The top industries using Adobe Target saw significant gains: retail increased revenue by $53 billion, media/entertainment drove a 60% increase in revenue per visitor, and financial services doubled their conversions over 2015.

1. Anyway you slice it, customers using Adobe Target succeed.
In 2016 Adobe Target
people.
Delivered experiences to over
of revenue.
Had a hand in generating
Companies who use Adobe Target to
increase revenue experiment 250% more.
with over
different experiences.
Who’s using it and where?
9 out of the top 10 Fortune 500 companies and in 41 countries around the world.
Retail put Adobe Target
through its paces and
won big time.
Helped generate
$53 BILLION
in revenue.
Ran an average of
84
EXPERIMENTS.
Drove 6% MORE
conversions than the
industry average of
2.3%, leading to
$38 BILLION
more business.
Numbers You Can’t Make Up
A retailer netted $209,000 in
one day by adding a countdown
clock to its site that showed when
Black Friday deals ended.
One Idea—Big Results
Media & Entertainment
drove more value from
each visitor.
Encouraged 360,000
visitor actions per campaign like
launching videos or opening articles.
Enjoyed a 60% increase
in revenue per visitor (RPV) from the
previous year.
A national news organization used Adobe Target to
increase visitor interaction with site content by 26%.
Financial Services hit its
stride with optimization.
Deliver experiences to more visitors to zero
in on what inspires them to take action.
Served experiences to nearly 60% MORE banking customers than in the previous year.
DOUBLED the number of conversions over 2015.
Travel & Hospitality
inspired visitors to take
more action.
A multi-national hotel company used Adobe Target
to increase revenue per visitor (RPV) by 2X.
Chase the
money—you’ll
want to
experiment
more.
Powered
marketing campaigns...
Convinced travelers to take 93 million
more important actions like booking a
flight or hotel room than in 2015.
From 2015 to 2016, Adobe Target:
Expanded its
footprint to
12 MORE countries
and used by 20%
MORE companies.
Targeted
experiences to
2X MORE retail
shoppers.
Increased RPV by
60% for media
and entertainment
companies.
Was used by
50% MORE banks,
wealth management
firms, and insurance
companies.
Delivered
28% MORE
experience variations
on travel sites.
The findings in this infographic are based on aggregated anonymous
data taken from the Adobe Target system for 2015 and 2016.
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