The classical model of decision making involves obtaining complete and perfect information, eliminating uncertainty, and evaluating all options rationally and logically to arrive at the decision that best serves the organization. The document then discusses a case study on expanding business by targeting new audiences in different states in India. It outlines steps taken such as obtaining information on competitors, importance of expansion, how to target new readers through promotions and gifts, and evaluating the costs and timeframe to see a return on investment. Finally, the decision was made to recruit promoters for door-to-door promotion, offer gifts to subscribers, cut costs, and implement lucky draws to incentivize readers and expand into new regions.

1. Classical Model of
Decision Making
Prepared by-
SHASHANK GUPTA
12LEB103
GE6519
ZHCET (AMU)

2. What is Classical Model...???
...and ends up with a decision that best serves the
organization.
Eliminate uncertainty.
Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers
should...
2Prepared by- Shashank Gupta

3. Case Study On
For The
DECION MAKING
In Expansion Of Business

4. Brief Introduction
 July 9, 1918-”The Behar Journals Limited’’
 1919- English newspaper , Searchlight
 1947- Hindi Daily Pradeep (1986-
Termination)
 Hindustan Media Ventures Ltd –
Nov17,1987
 Print media, electronic media
 1986-
 Hindustan Times (English)
 Hindustan (Hindi)
Under Hindustan Times Limited (Patna)

5. Step 2
Obtain complete and perfect information.
When faced with a decision making situation, managers
should...

6. How important it is..!!

7. Competitors in Market

8. How tough the competition
is...

9. Step 3
Eliminate uncertainty.
Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers
should...
9Prepared by- Shashank Gupta

10. Audience to Target..!!!
 Distinguishing Different readers State
by state
 Hindi readers-
mostly in North India
 Capture more audience gradually
 Eliminating start up from South India

11. How to Target Them...??
 By Attacking city by city
 Focusing a city first, captive it and move
on for expansion
Breaking the current readers and attract them
 Providing Gifts
 Providing lucky draws
 Promotions etc. etc.
 Creating thrill, excitement so that
audience become a part of it.
 In short, Increasing Greediness towards
them

12. Evaluation..!!
Setup, Promotion, gifting etc all involves money..
How much time will it take to give back..?
More than 2 years drop Less than 2 years retain
Do the available funds or loans be get back from the decision which we are going to make?
If NO- drop the decision If YES-continue
So the company has that much fund to invest..?
If NO- Find the way for loans, avail
money then continue
If YES- continue

13. Step 4
...and ends up with a decision that best serves the
organization.
Eliminate uncertainty.
Evaluate everything rationally and logically..
Obtain complete and perfect information.
When faced with a decision making situation, managers
should...
13Prepared by- Shashank Gupta

14. Finally the decision..!!
 Recruited groups of people for
promotion
 Door to door promotion.
 Gifts for everyone who subscribe their
newspaper
 Cut down the cost drastically
(previous available newspaper cost-
3.50/-Hindustan newspaper cost-
2.00/-)
 Lucky draw, chance to win a trip and
many more decision were taken

15. Result and Conclusion