The document discusses the Organizational Development Canvas (ODC), which is presented as a universal problem-solving workflow, language, and platform. The ODC draws from other frameworks like the Business Model Canvas and Lean Canvas to provide a visual layout for documenting an organization's key partners, activities, value propositions, customer relationships, customer segments, channels, resources, costs, revenue streams, and metrics. Examples are given of how the ODC could be applied at both the strategic and tactical levels to map out solutions to problems in areas like a media-sharing software ecosystem. The ODC is offered as a flexible tool that can be adapted to solve organizational development challenges in a variety of contexts.
The Lean Organizational Development Canvas: How to Eliminate the Trade-off Between the BUSINESS MODEL CANVAS and the LEAN CANVAS
1. Organiza(onal
Development
Canvas
(ODC)
A
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
(-‐)
(+)
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
2. Organiza(onal
Development
Canvas
(ODC)
Classic
Worksheet
for
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
(-‐)
(+)
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
3. Organiza(onal
Development
Canvas
(ODC)
Kanban-‐inspired
Worksheet
for
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
(-‐)
(+)
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
4. TacQcal
ORGANIZATIONAL
DEVELOPMENT
CANVAS
A
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
Key
Partners
Key
Ac(vi(es
Value
Proposi(on
Customer
Customer
Segments
(KP)
(KA)
(VP)
Rela(onships
(CR)
(CS)
Channels
(CH)
Key
Resources
Environment
(KR)
(Trends/Forces)
(-‐):
Cost
Structure
(+):
Revenue
Streams
(C$)
(R$)
Shared
Value
(Vision;
PROFIT)
The
Visual
Layout
of
the
Tac7cal
OrganizaQonal
Development
Canvas
is
adapted
from
The
Business
Model
Canvas
(www.businessmodelgeneraQon.com)
and
is
licensed
under
the
CreaQve
Commons
ALribuQon-‐Share
Alike3.0
Un-‐ported
License
5. Basic
Topics
of
Ash
Maurya’s
Lean
Canvas
Problem
Solu(on
Value
Proposi(on
Unfair
Advantage
Customer
Segments
(VP)
(CS)
Key
Metrics
Channels
(CH)
(-‐):
Cost
Structure
(+):
Revenue
Streams
(C$)
(R$)
The
Visual
Layout
of
the
Tac7cal
OrganizaQonal
Development
Canvas
is
adapted
from
The
Business
Model
Canvas
(www.businessmodelgeneraQon.com)
and
is
licensed
under
the
CreaQve
Commons
ALribuQon-‐Share
Alike3.0
Un-‐ported
License
7. Lean
Organiza(onal
Development
Canvas
(LODC)
at
Strategic
Level
A
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
Product
(Minimum
Viable
Product/
Top
3
Problems
Top
3
Features
Landing
Page/
Mock-‐up/Prototype/
Pilot
(DraC)
Solu7on/
Complete
Solu7on)
(-‐)
(+)
Key
Metrics
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
8. LEAN
ORGANIZATIONAL
DEVELOPMENT
CANVAS
(LODC)
at
TacQcal
Level
A
Universal
Problem-‐Solving
Workflow,
Language
and
Pla;orm
Key
Partners
Key
Ac(vi(es
Value
Proposi(on
Customer
Customer
Segments
(KP)
(KA)
(VP)
Rela(onships
(CR)
(CS)
Channels
(CH)
Top
3
Features
Top
3
Problems
Key
Resources
Environment
(KR)
(Trends/Forces)
Unfair
Advantage
(-‐):
Cost
Structure
Material/Info’
Cost:
(+):
Revenue
Streams
AcquisiQon:
(C$)
Staffing
Cost:
(R$)
AcQvaQon:
Equipment/Infrastructure/Facility
Cost:
RetenQon:
DistribuQon/LogisQcs
Cost:
Revenue:
Key
Metrics
Customer
AcquisiQon
Cost:
Referral:
Shared
Value
(Vision;
PROFIT;
GROSS
MARGIN)
The
Visual
Layout
of
the
Tac7cal
OrganizaQonal
Development
Canvas
is
adapted
from
The
Business
Model
Canvas
(www.businessmodelgeneraQon.com)
and
is
licensed
under
the
CreaQve
Commons
ALribuQon-‐Share
Alike3.0
Un-‐ported
License
9. E
X
A
M
P
L
E
Lean
OrganizaQonal
Development
Canvas
For
CloudFire’s
Ecosystem
in
Media-‐Sharing
Industry
(Maurya
-‐
2012)
10. CloudFire’s
Lean
Organiza(onal
Development
Canvas
(LODC)
–
Maurya
(2012)
Media-‐Sharing
SoCware
Ecosystem
The
fastest
way
Parents
to
share
your
(creators)
photos
&
videos
Photo
and
video-‐ Family
and
sharing
without
friends
(viewers)
the
uploading
Top
3
Features
Top
3
Problems
q Sharing
lots
of
Product
q Instant,
no-‐ photos/videos
is
(Minimum
Viable
Product/
upload
sharing
Qme-‐
consuming
Landing
Page/
q iPhoto/folder
q Parents
have
no
integraQon
free
Qme
Mock-‐up/Prototype/
q There
are
lots
of
Pilot
(DraC)
Solu7on/
q BeLer
noQfica-‐ external
demand
Complete
Solu7on)
Qon
tools
on
this
content
(-‐):
Cost
Structure
Material/Info’
Cost:
(+):
Revenue
Streams
AcquisiQon:
Number
of
signups
(C$)
Staffing
Cost:
(R$)
AcQvaQon:
Number
of
first
crea7ons
Equipment/Infrastructure/Facility
Cost:
RetenQon:
Number
of
shared
album
and/or
video
DistribuQon/LogisQcs
Cost:
Revenue:
Number
of
payments
aCer
trial
Key
Metrics
Customer
AcquisiQon
Cost:
Referral:
Number
of
invited
family
&
friends
“Connec(ng
everyone
on
this
planet”
Breakeven
Point:
2,000
Customers
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
11. Cloudfire’s
LEAN
ORGANIZATIONAL
DEVELOPMENT
CANVAS
(LODC)
–
Maurya
(2012)
Media-‐Sharing
SoCware
Ecosystem
Key
Partners
Key
Ac(vi(es
Value
Proposi(on
Customer
Customer
Segments
(KP)
(KA)
(VP)
Rela(onships
(CR)
(CS)
Channels
The
fastest
way
Parents
(CH)
to
share
your
(creators)
photos
&
videos
Friends/Daycare/
Photo
and
video-‐ Birthday
ParQes/
Adwords/Facebook/
Family
and
sharing
without
friends
(viewers)
the
uploading
Word
of
Mouth
Key
Resources
Environment
Top
3
Problems
Top
3
Features
(KR)
q Instant,
no-‐ (Trends/Forces)
q Sharing
lots
of
photos/videos
is
upload
sharing
Flickr
Pro;
Smug-‐ Qme-‐
consuming
q iPhoto/folder
Mug;
Apple
Mobile-‐ q Parents
have
no
integraQon
free
Qme
Me;
Facebook
q There
is
a
lot
of
q BeLer
noQfica-‐ external
demand
Qon
tools
Unfair
Adv.
on
this
content
Community
(-‐):
Cost
Structure
Material/Info’
Cost:
(+):
Revenue
Streams
AcquisiQon:
Number
of
signups
(C$)
Staffing
Cost:
(R$)
AcQvaQon:
Number
of
first
crea7ons
Equipment/Infrastructure/Facility
Cost:
RetenQon:
Number
of
shared
album
and/or
video
DistribuQon/LogisQcs
Cost:
Revenue:
Number
of
payments
aCer
trial
Key
Metrics
Customer
AcquisiQon
Cost:
Referral:
Number
of
invited
family
&
friends
Shared
Value
(Vision;
PROFIT)
“Connec(ng
everyone
on
this
planet”
Breakeven
Point:
2,000
Customers
The
Visual
Layout
of
the
Tac7cal
OrganizaQonal
Development
Canvas
is
adapted
from
The
Business
Model
Canvas
(www.businessmodelgeneraQon.com)
and
is
licensed
under
the
CreaQve
Commons
ALribuQon-‐Share
Alike3.0
Un-‐ported
License
12.
LEAN
STARTUP
COCKPIT
(LSC)
For
Organiza(onal
Development
Plan
Date:
…………………………….
QuesQons
for
Organizing
and
Managing
the
Lifecycle
of
a
Business
Model/OrganizaQon/Ecosystem
PAST:
Done
(History)
PRESENT:
Doing
(Today)
FUTURE:
To
Do
(Someday)
WHAT
HAVE
YOU
DONE?
WHAT
ARE
YOU
DOING?
WHAT
DO
YOU
WANT
TO
DO?
PAST
PRESENT
FUTURE
Organiza(onal
Dev.
Canvas
Organiza(onal
Dev.
Canvas
Organiza(onal
Dev.
Canvas
(Business
Model/ (Business
Model/ (Business
Model/
Ecosystem)
Ecosystem)
Ecosystem)
Copyright
2013.
Dr.
Rod
King.
rodkuhnking@sbcglobal.net
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing
VDD
University
for
Leaders,
Managers,
and
Entrepreneurs