ORGANIZATIONAL DEVELOPMENT CANVAS (ODC) FOR GOOGLE'S BUSINESS MODEL AND ECOSYSTEM

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The Organizational Development (OrgDev) Canvas is a universal problem-solving worksheet for presenting, organizing, evaluating, and managing business models as well as business ecosystems

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ORGANIZATIONAL DEVELOPMENT CANVAS (ODC) FOR GOOGLE'S BUSINESS MODEL AND ECOSYSTEM

  1. 1. Workflow  for  The  Organiza2onal  Development  Canvas  (ODC)   Universal  Problem-­‐Solving  Worksheet  (-­‐)   (+)  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   The  visual  layout  of  the  Strategic  OrgDev  Canvas  is  inspired  by  Osterwalder  &  Pigneur’s  Business  Model  Canvas  (2010)    
  2. 2. Detailed  Workflow  for  The  Organiza2onal  Development  Canvas  (ODC)   Universal  Problem-­‐Solving  Worksheet   Ideas   (To  Do)   Product   Bugs  in  Analogs  &  AnHlogs;   (Minimum  Viable  Product/   Precedents;   Prototype/   B.U.M.P.  =     Pilot  (DraQ)  SoluHon/   Big  Urgent  Market  Problem   Complete  SoluHon)  (-­‐)   (+)   Data  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   The  visual  layout  of  the  Strategic  OrgDev  Canvas  is  inspired  by  Osterwalder  &  Pigneur’s  Business  Model  Canvas  (2010)    
  3. 3. HEROES              THE  ORGANIZATIONAL  DEVELOPMENT  CANVAS   FOR  LEAN  STARTUPS  AND  ESTABLISHED  BUSINESSES   Rapidly  Discover,  Grow,  Defend,  and/or  Renew   Profitable  Business  Models  and  Ecosystems             Dr.  Rod  King   VDD  University  for  Leaders,  Managers,  and  Entrepreneurs    
  4. 4. ORGANIZATIONAL   DEVELOPMENT  CANVAS   (Universal     Problem  Solving)   Strategic   Tac2cal     Org.  Development  Canvas   Org.  Development  Canvas   (Conceptual  or  Strategic   (Detailed  or  TacHcal   Problem  Solving)   Problem  Solving)  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   VDD  University  for  Leaders,  Managers,  and  Entrepreneurs  
  5. 5. Strategic  Organiza2onal  Development  Canvas  (ODC)   Universal  Problem-­‐Solving  Worksheet   ENTERPRISE,  SYSTEM,  or  ORGANIZATION   Offer   CUSTOMERS   (Industry/Supply/Push  Infrastructure)   (Value  ProposiMon)   (Market/Demand/Pull  Infrastructure)   “Inside  the  Enterprise,  System,  or  OrganizaHon”   “Outside  the  Enterprise,  System,  or  OrganizaHon”   Customer   (Market)   Problems/Goals/   Jobs-­‐To-­‐Be-­‐Done                Pain  (-­‐):  Cost;  Constraints  (Weaknesses;  Threats/Risks)   Delight  (+):  Revenue;  DifferenMaMon  (Strengths;  Opp.)    Shared  Value  =  Delight/Pain   (AspiraMons;  Mission;  Vision;  Customer  Experience;  Trade-­‐off;  Profit)  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   The  visual  layout  of  the  Strategic  OrgDev  Canvas  is  inspired  by  Osterwalder  &  Pigneur’s  Business  Model  Canvas  (2010)    
  6. 6. Tac2cal  Organiza2onal  Development  Canvas  (ODC)   Universal  Problem-­‐Solving  Worksheet   Suppliers/Inputs/   Process/Strategy   Offer   Retailers/Channels/   Customers   Partners   (Product/Service)   CRM/Promo2on   (Problems/Goals/   Jobs-­‐To-­‐Be-­‐Done)   Employees/Brand   Environment     (Trends/Forces)       Machinery/Infra’/   Technology/Place  Pain  (-­‐):  Cost;  Constraints  (Weaknesses;  Threats/Risks)   Delight  (+):  Revenue;  DifferenMaMon  (Strengths;  Opp.)    Shared  Value  =  Delight/Pain   (AspiraMons;  Mission;  Vision;  Customer  Experience;  Trade-­‐off;  Profit)   The  Visual  Layout  of  the  TacHcal  OrganizaMonal  Development  Canvas  is  adapted  from  The  Business  Model  Canvas   (www.businessmodelgeneraMon.com)  and  is  licensed  under  the  CreaMve  Commons  AFribuMon-­‐Share  Alike3.0  Un-­‐ported  License  
  7. 7. Tac2cal  Organiza2onal  Development  Canvas  (ODC)   Universal  Problem-­‐Solving  Worksheet   Suppliers/Inputs/   Process/Strategy   Offer   Retailers/Channels/   Customers   Partners   (Product/Service)   CRM/Promo2on   (Problems/Goals/   Jobs-­‐To-­‐Be-­‐Done)   Employees/Brand   Environment     (Trends/Forces)       Machinery/Infra’/   Technology/Place  Pain  (-­‐):  Cost;  Constraints  (Weaknesses;  Threats/Risks)   Delight  (+):  Revenue;  DifferenMaMon  (Strengths;  Opp.)    Shared  Value  =  Delight/Pain   (AspiraMons;  Mission;  Vision;  Customer  Experience;  Trade-­‐off;  Profit)   The  Visual  Layout  of  the  TacHcal  OrganizaMonal  Development  Canvas  is  adapted  from  The  Business  Model  Canvas   (www.businessmodelgeneraMon.com)  and  is  licensed  under  the  CreaMve  Commons  AFribuMon-­‐Share  Alike3.0  Un-­‐ported  License  
  8. 8. TacMcal  ORGANIZATIONAL  DEVELOPMENT  CANVAS  including  Topics  of  Business  Model  Canvas   Universal  Problem-­‐Solving  Worksheet   Key  Partners   Key  Ac2vi2es   Value  Proposi2on   Customer   Customer  Segments   (KP)   (KA)   (VP)   Rela2onships  (CR)   (CS)   Channels   (CH)   Key  Resources   Environment   (KR)   (Trends/Forces)   (-­‐):  Cost  Structure   (+):  Revenue  Streams   (C$)   (R$)    Shared  Value  (PROFIT)   The  Visual  Layout  of  the  TacHcal  OrganizaMonal  Development  Canvas  is  adapted  from  The  Business  Model  Canvas   (www.businessmodelgeneraMon.com)  and  is  licensed  under  the  CreaMve  Commons  AFribuMon-­‐Share  Alike3.0  Un-­‐ported  License  
  9. 9. E  X  A  M  P  L  E      Google’s  Present  Ecosystem  for  Search  Engine  Industry   (1998)    
  10. 10. Strategic  Organiza2onal  Development  Canvas  for  Google’s  Search  Engine  (1998)   Universal  Problem-­‐Solving  Worksheet   ENTERPRISE,  SYSTEM,  or  ORGANIZATION   Offer   CUSTOMERS   (Industry/Supply/Push  Infrastructure)   (Value  ProposiMon)   (Market/Demand/Pull  Infrastructure)   Google   Fast,  Accurate,   Mass  Market     Relevant,  and   (Web  searchers)     Free    Search     Results   AdverMsers   Search  Engine   Industry   Targeted  Ads   Search  industry   sucks:   “Don’t  be  evil”   ExisHng  search   engines   Google  Search   q have  lots  of   1.0     irrelevant   (Adwords;   results   Adsense)   q complex  to     navigate     q untargeted  ads  Pain  (-­‐):  Cost;  Constraints  (Weaknesses;  Threats/Risks)   Delight  (+):  Revenue;  DifferenMaMon  (Strengths;  Opp.)   q  LOW  Cost  Structure:   q  LOW  MARGIN-­‐Revenue  Streams:                  Partners/Affiliates;  Employees/IP;                  Sale  (AucMon)  of  Ad  Spaces:  Adwords                  Machinery/Equipment/IT  Infrastructure;                    Socware  Development;  MarkeMng  &  Sales   q       DifferenMaMon:  UncluFered  Interface;  Speed;  Ethics    Shared  Value  =  Delight/Pain   “To  organize  the  world’s  informaHon  and  make  it  universally  accessible  and  useful”  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   The  visual  layout  of  the  Strategic  OrgDev  Canvas  is  inspired  by  Osterwalder  &  Pigneur’s  Business  Model  Canvas  (2010)    
  11. 11. Tac2cal  Organiza2onal  Development  Canvas  for  Google’s  Search  Engine  (1998)   Universal  Problem-­‐Solving  Worksheet   Suppliers/Inputs/   Process/Strategy   Offer   Retailers/Channels/   Customers   Partners   (Product/Service)   CRM/Promo2on   (Problems/Goals/   Jobs-­‐To-­‐Be-­‐Done)   Stanford   Make  Socware;   Fast,  Accurate,   Google.com   University   AucMon   Relevant,  and   Affiliate  websites   Mass  Market     Keywords;   Free    Search   (Web  Searchers)     Engage,  Acquire,   Results   Word  of  Mouth   and  Retain  (EAR)   AdverMsers   Customers   Viral  Growth   Targeted  Ads   Search  industry   Employees/Brand   Environment   sucks:   Affiliates   “Don’t  be  evil”   ExisHng  search       (Trends/Forces)   (on  the  Web)     engines   Staff/Brand/IP   q have  lots  of     Google  Search   InformaMon   1.0     Overload;   irrelevant   Machinery/Infra’/   (Adwords;   Yahoo;  Excite;   results   Technology/Place   q complex  to   Content  Creators   Adsense)   Infoseek;   IT  (Search)     Overture   navigate   (Websites)   Infrastructure     q untargeted  ads  Pain  (-­‐):  Cost;  Constraints  (Weaknesses;  Threats/Risks)   Delight  (+):  Revenue;  DifferenMaMon  (Strengths;  Opp.)   q  LOW  Cost  Structure:   q  LOW  MARGIN-­‐Revenue  Streams:                  Partners/Affiliates;  Employees/IP;                  Sale  (AucMon)  of  Ad  Spaces:  Adwords                  Machinery/Equipment/IT  (Search)  Infrastructure;                    Socware  Development;  MarkeMng  &  Sales   q       DifferenMaMon:  UncluFered  Interface;  Speed;  Ethics    Shared  Value  =  Delight/Pain   “To  organize  the  world’s  informaHon  and  make  it  universally  accessible  and  useful”   The  Visual  Layout  of  the  TacHcal  OrganizaMonal  Development  Canvas  is  adapted  from  The  Business  Model  Canvas   (www.businessmodelgeneraMon.com)  and  is  licensed  under  the  CreaMve  Commons  AFribuMon-­‐Share  Alike3.0  Un-­‐ported  License  
  12. 12.                                      LEAN  STARTUP  COCKPIT  (LSC)  For  Organiza2onal  Development  Plan    Date:  …………………………….     QuesMons  for  Organizing  and  Managing  the  Lifecycle  of  a  Business  Model/OrganizaMon/Ecosystem     PAST:  Done  (History)   PRESENT:  Doing  (Today)   FUTURE:  To  Do  (Someday)                           WHAT  HAVE  YOU  DONE?   WHAT  ARE  YOU  DOING?   WHAT  DO  YOU  WANT  TO  DO?           PAST   PRESENT     FUTURE   Organiza2onal  Dev.  Canvas   Organiza2onal  Dev.  Canvas   Organiza2onal  Dev.  Canvas   (Business  Model/ (Business  Model/ (Business  Model/ Ecosystem)   Ecosystem)   Ecosystem)   Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   VDD  University  for  Leaders,  Managers,  and  Entrepreneurs  

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