Why librarians must use social media


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Deck for my Social Media and Librarians presentation. Won't make too much sense without me talking through it, but it does point to various resources.

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Why librarians must use social media

  1. 1. Why librarians need to use social media Phil Bradley
  2. 2. What are we talking about?• Let’s just not go there shall we?• Definitions are less important than what you can do with it• The activity, not the tool is the key• Oh, if you really insist…
  3. 3. What is Web 2.0?• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
  4. 4. And ‘social media’?The term Social Media refers to the use of web-based andmobile technologies to turn communication into aninteractive dialogue. Andreas Kaplan and Michael Haenleindefine social media as "a group of Internet-based applicationsthat build on the ideological and technological foundations ofWeb 2.0, and that allow the creation and exchange ofuser-generated content.“ Social media are media for socialinteraction, as a superset beyond social communication.Enabled by ubiquitously accessible and scalablecommunication techniques, social media substantially changethe way of communication between organizations,communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
  5. 5. The old way and the new wayPre-Social Media Now and the near future• Complicated • Simple – HTML, SEO, FTP – and that’s – Tools exist to create pages before you even start! and resources for you• Computer based • Cloud based – Software and content on your – Save directly onto internet machine or network servers, without even realising it!• Installed software • Browser based – You have to buy, install and – You load the software when update the software you need it
  6. 6. The old way and the new way• Solitary • Crowd based – You worked by yourself – Easy to share & sharing was difficult information eg b’marks• Communication • Communication – Difficult and limited – Probably too many ways to communicate now! See the conversation prism!
  7. 7. http://www.theconversationprism.com/
  8. 8. The old way and the new way• Data was in one place • Data can be everywhere – The website ruled over – Share data across everything different sites with 1 click• Control was through • Control is dispersed the website – Weblogs, Twitter, – Promotion, information, Facebook groups limited contact• Consumption • Creation – Of data – Of data
  9. 9. The old way and the new way• Web searching • Internet searching – Websites, page ranking – User Generated Content, value of the person• Information had to be • Information comes to tracked down the searcher – Searches run on a – RSS feeds, news regular basis, slow and curation, alerting laborious services• Information • Information – Badged, owned, – Out in the wild, in controlled different places, formats
  10. 10. The old way and the new way• Speed and storage • B’band and terabytes – Limited and expensive – Available and cheap
  11. 11. The old way and the new way• Getting it right • Getting it fast – Mistakes cost money – Speed is really important• Desktops were king • Access is key – Activity focussed around – Laptops, notebooks, the machine smartphones, smart tvs
  12. 12. Fall in desktop purchase
  13. 13. The old way and the new way• Web 1.0 was about • Social media is about limitations free access to – Control in the hands of a information few• Strict and clear roles • Roles now blurred
  14. 14. Yes… but?• “It’s vacuous marketing hype”• “Web 2.0 is totally silly”• “Meaningless”• “is made entirely of pretentious self serving morons.”• “a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”
  15. 15. So…• Is it a question of degrees of difference?
  16. 16. Or…• A difference of kind? (Is it or isn’t it a fad?)
  17. 17. What does it mean in practice?
  18. 18. Social media in search
  19. 19. Social media in Google
  20. 20. Social affects results
  21. 21. Bing Social Search
  22. 22. Blekko and Facebook
  23. 23. Social Media activities• Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
  24. 24. Where do you need to be?
  25. 25. Google+
  26. 26. Google Reader
  27. 27. Facebook: People
  28. 28. Facebook: Pages
  29. 29. Facebook: Places
  30. 30. Facebook: Events
  31. 31. Facebook: Groups
  32. 32. Facebook: Library pages
  33. 33. LinkedIn
  34. 34. Twitter
  35. 35. Twitter Search
  36. 36. Social bookmarking
  37. 37. My feed from my network
  38. 38. Diigo
  39. 39. Pinterest
  40. 40. iPad/News curation resources
  41. 41. Zite
  42. 42. Zite top stories
  43. 43. FlipBoard
  44. 44. Pulse News
  45. 45. News curation via the web
  46. 46. News.me daily digest
  47. 47. Scoop.it
  48. 48. Using start pages• Individually• As a group – Share tabbed pages – Alternative to email contact – To Do lists – Note pads – Always immediately available
  49. 49. Netvibes
  50. 50. Collating content - Wikis• Create your own websites• Allow multiple authors• Instant updating, editing• Embed content from various sources
  51. 51. Example Wikis• LIS wiki• Library success wiki• Wikipedia• PB Works• Library Instruction wiki
  52. 52. Bookclubs using Goodreadshttp://bit.ly/rxiLAZ
  53. 53. Guiding Tools
  54. 54. Trailfire
  55. 55. Trailmeme
  56. 56. Pearltrees
  57. 57. Jogtheweb http://www.jogtheweb.com/run/FKRZ1SQDhvv7/Multimedia-resources-for-librarians
  58. 58. LiveBinders
  59. 59. Museumbox
  60. 60. Presentations
  61. 61. Question resources
  62. 62. Quora
  63. 63. Twitter advanced search
  64. 64. Flickr
  65. 65. Library Thing
  66. 66. Ask a librarian!
  67. 67. Wikis
  68. 68. In summary• Social results (that’s you!) are becoming more important• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!