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Why librarians must use social media
The document discusses the evolution from traditional web usage to the interactive environment of social media, emphasizing the shift from solitary information consumption to collaborative user-generated content. It outlines the implications for librarians, highlighting the necessity to engage with social media to remain relevant in a rapidly changing communication landscape. Key tools and platforms for librarians to utilize are also mentioned to enhance their presence and effectiveness online.
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Why librarians must use social media
- 1. Why librarians needto use social media Phil Bradley
- 2. What are wetalking about? • Let’s just not go there shall we? • Definitions are less important than what you can do with it • The activity, not the tool is the key • Oh, if you really insist…
- 3. What is Web2.0? • Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
- 4. And ‘social media’? Theterm Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
- 6. The old wayand the new way Pre-Social Media Now and the near future • Complicated • Simple – HTML, SEO, FTP – and that’s – Tools exist to create pages before you even start! and resources for you • Computer based • Cloud based – Software and content on your – Save directly onto internet machine or network servers, without even realising it! • Installed software • Browser based – You have to buy, install and – You load the software when update the software you need it
- 7. The old wayand the new way • Solitary • Crowd based – You worked by yourself – Easy to share & sharing was difficult information eg b’marks • Communication • Communication – Difficult and limited – Probably too many ways to communicate now! See the conversation prism!
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- 9. The old wayand the new way • Data was in one place • Data can be everywhere – The website ruled over – Share data across everything different sites with 1 click • Control was through • Control is dispersed the website – Weblogs, Twitter, – Promotion, information, Facebook groups limited contact • Consumption • Creation – Of data – Of data
- 10. The old wayand the new way • Web searching • Internet searching – Websites, page ranking – User Generated Content, value of the person • Information had to be • Information comes to tracked down the searcher – Searches run on a – RSS feeds, news regular basis, slow and curation, alerting laborious services • Information • Information – Badged, owned, – Out in the wild, in controlled different places, formats
- 11. The old wayand the new way • Speed and storage • B’band and terabytes – Limited and expensive – Available and cheap
- 12. The old wayand the new way • Getting it right • Getting it fast – Mistakes cost money – Speed is really important • Desktops were king • Access is key – Activity focussed around – Laptops, notebooks, the machine smartphones, smart tvs
- 13. Fall in desktoppurchase
- 14. The old wayand the new way • Web 1.0 was about • Social media is about limitations free access to – Control in the hands of a information few • Strict and clear roles • Roles now blurred
- 15. Yes… but? • “It’svacuous marketing hype” • “Web 2.0 is totally silly” • “Meaningless” • “is made entirely of pretentious self serving morons.” • “a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”
- 16. So… • Is ita question of degrees of difference?
- 17. Or… • A differenceof kind? (Is it or isn’t it a fad?)
- 19. What does itmean in practice?
- 22. Social media insearch
- 23. Social media inGoogle
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- 28. Social Media activities •Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
- 29. Where do youneed to be?
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- 53. News curation viathe web
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- 56. Using start pages •Individually • As a group – Share tabbed pages – Alternative to email contact – To Do lists – Note pads – Always immediately available
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- 64. Collating content -Wikis • Create your own websites • Allow multiple authors • Instant updating, editing • Embed content from various sources
- 65. Example Wikis • LIS wiki • Library success wiki • Wikipedia • PB Works • Library Instruction wiki
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- 85. In summary • Socialresults (that’s you!) are becoming more important • You can affect rankings • Go to where the conversations are • Websites less valuable as time goes on • People ask people they know • It’s all just information!