Why librarians need to use social media Phil Bradley
What are we talking about?• Let’s just not go there shall we?• Definitions are less important than what you can do with it• The activity, not the tool is the key• Oh, if you really insist…
What is Web 2.0?• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
And ‘social media’?The term Social Media refers to the use of web-based andmobile technologies to turn communication into aninteractive dialogue. Andreas Kaplan and Michael Haenleindefine social media as "a group of Internet-based applicationsthat build on the ideological and technological foundations ofWeb 2.0, and that allow the creation and exchange ofuser-generated content.“ Social media are media for socialinteraction, as a superset beyond social communication.Enabled by ubiquitously accessible and scalablecommunication techniques, social media substantially changethe way of communication between organizations,communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
The old way and the new wayPre-Social Media Now and the near future• Complicated • Simple – HTML, SEO, FTP – and that’s – Tools exist to create pages before you even start! and resources for you• Computer based • Cloud based – Software and content on your – Save directly onto internet machine or network servers, without even realising it!• Installed software • Browser based – You have to buy, install and – You load the software when update the software you need it
The old way and the new way• Solitary • Crowd based – You worked by yourself – Easy to share & sharing was difficult information eg b’marks• Communication • Communication – Difficult and limited – Probably too many ways to communicate now! See the conversation prism!
The old way and the new way• Data was in one place • Data can be everywhere – The website ruled over – Share data across everything different sites with 1 click• Control was through • Control is dispersed the website – Weblogs, Twitter, – Promotion, information, Facebook groups limited contact• Consumption • Creation – Of data – Of data
The old way and the new way• Web searching • Internet searching – Websites, page ranking – User Generated Content, value of the person• Information had to be • Information comes to tracked down the searcher – Searches run on a – RSS feeds, news regular basis, slow and curation, alerting laborious services• Information • Information – Badged, owned, – Out in the wild, in controlled different places, formats
The old way and the new way• Speed and storage • B’band and terabytes – Limited and expensive – Available and cheap
The old way and the new way• Getting it right • Getting it fast – Mistakes cost money – Speed is really important• Desktops were king • Access is key – Activity focussed around – Laptops, notebooks, the machine smartphones, smart tvs
The old way and the new way• Web 1.0 was about • Social media is about limitations free access to – Control in the hands of a information few• Strict and clear roles • Roles now blurred
Yes… but?• “It’s vacuous marketing hype”• “Web 2.0 is totally silly”• “Meaningless”• “is made entirely of pretentious self serving morons.”• “a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”
So…• Is it a question of degrees of difference?
Or…• A difference of kind? (Is it or isn’t it a fad?)
Social Media activities• Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
In summary• Social results (that’s you!) are becoming more important• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!