Social Media Shane Carpenter Publicity DirectorBoise State PRSSA
Social Media• When you here social media what kinds of things do you think of?• Platforms?• Easy or hard?• Time consuming or not time consuming?
What is Social Media• Brian Solis definition – “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to- many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
The tools• What are the tools of social media? – Examples • Blogs: Wordpress,Blogspot, • Social Networks: Facebook, MySpace • Microcommunites -Twitter • Location: FourSquare, Whrrl • Video: YouTube, MetaCafe • Pictures: Flickr, Picassa • Social Bookmarks - Delicious • Business networking: LinkedIn • Music -Pandora, iLike, last-fm • Virtual Worlds - Second Life • Social Commerce - Groupon
The key is to be social• Talk to people• Have a conversation
Blogs• Why? – Demonstrate expertise – Sharing a vision• What to think about when setting up – What’s the cause? – What’s the intent – What should reader’s take away? – Why should anybody link back to the blog?
Twitter• Personal Broadcasting systems• Don’t need a two way connection• Sharing information – More links are submitted via micromessages than any other form of digital media.• Conversations – Dialogues around short burst updates
Social Bookmarks• Powered by user submissions• Earning the most “votes”• Collect relevant info from around the web
Virtual Worlds• Examples – World of Warcraft – Second Life• Estimated users: over 570 million• Virtual Worlds example: IBM – Briefing Center • Can chat with avatars of real life IBM ee’s • Regularly scheduled data-center tours, presentations, and conference sessions
Is Social Media a Fad?• http://www.youtube.com/watch?v=lFZ0z5Fm-