More Related Content Similar to Ad intjune2013 Similar to Ad intjune2013 (20) More from Phil Bradley (16) Ad intjune20133. Types of search engine
• Free text
– Google, Yahoo, Bing,
• Directory
– Yahoo, Open Directory
• Multi/Meta search
– Trovando
– Browsys
4. Types of search engine
• Site/Subject specific
– BT directory, site search engines
• Hidden/Invisible web
– Complete planet
• Social search engines
– Icerocket, surchur, twitter
• “The others”
74. Ranking order
• Search term in title, header, URL
• Anchor text
• 1st
paragraph
• Frequency
• Speed of website
• Country version
• Personalisation on/off
• # of link
129. As well as YouTube...
• Trooker http://www.trooker.com/
183. More resources:
• Which search engine when?
• My Search weblog
• Web search engines
• Alternative search engines