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Mis tribus pitch v0.2

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Mis tribus pitch v0.2

  1. 1. Mis Tribus (My Tribes) Founder, Kevin W. Shockey
  2. 2. What is it?• A direct to fan community for cross media authors: – Tools & utilities for authors – Access to authors & marketplace for fans – Expert keyword driven tribes• Based on free culture
  3. 3. Marketplace – What Markets?
  4. 4. Consumers -Social Cloud Social Cloud: - Internet - Mobile - Social Networks - Communities - Projects - Personal
  5. 5. Consumers -E-Commerce Social Cloud: - Internet $150B - Mobile - Social Networks - Communities - Projects - Personal
  6. 6. Marketplace – What Markets Redux? Social Cloud: - Internet - Mobile - Social 3 2 1 ? Networks - Communities - Projects - Personal
  7. 7. We all have a story to tell…“Lady Gaga seems to know that a pop star’s own life is astory they are telling, and whether a celebrity takes anactive role in the telling of that story or not, the story willbe told.” @Caitlin_Burns…even fans.
  8. 8. Author – Self Publishing• What can just one • Tumblr • Paper.li person do? • Storify • Blogger (Website(s)) • Etsy • Facebook • TopicMarks • Twitter • LinkedIn • Flickr • Chime.in • Postling: • YouTube
  9. 9. Author - Distribution- How to distribute your story?- Most effective- Least cost - Time - Money
  10. 10. Problem #1 - Reach• Complexity – Approaching ∞• Consistency – Multidimensionally• Cost effective
  11. 11. Problem #1 – Reach (Media Sharing)• What we regularly • How do we find our share within our social fans? graph: • How do we get them - Video to share a small piece - Fotos - Text: of our story? - Status - Tags - Comments - Blogs
  12. 12. Problem #1 – Reach (Social Graph) Social Cloud
  13. 13. Problem #1 – Reach (Prosumers) Sharing Sharing Social Cloud Consuming
  14. 14. Problem #2 – Shipping Product• Process – Repeatable• Consistency – Multidimensionally• Coach – Need leaders to simplify and encourage action
  15. 15. Problem #2 – Shipping Product (Phase 1 Efficiency) Social Cloud What can 1 person do?
  16. 16. Problem #3 – Monetization• Trust – Turning permission into regular calls for action• Consistency – Across all dimensions• Repeatable process – With trust can regularly ask for sale (across all dimensions)
  17. 17. Me• 3rd Startup – DondeEs.com, SNAP Platform & SNAPPIX Project• Author – O’Reilly Radar, Dondequiera, Tux Magazine, Free Culture Advocate• Producer – Conversations Network• Software & Systems Analyst – 20+ years, MS in Comp Sci
  18. 18. Team• It’s just me, Gil, and: • With some help from: – Friends – Postling – Seth Godin – Paper.li – Steve Blank – Topicmarks – Jeff Gomez – Blogger – Jono Bacon – Amazon Mechanical Turk
  19. 19. Lessons Learned – Rev 0.0• Product: • So I: DondeEs.com – A local search – Realized that I needed to get advertising platform, think of Yelp louder for Puerto Rico. – Conducted research• Customer Told Me: on successful transmedia – Don’t understand technology, producers but especially the Internet – Very engagement little from community
  20. 20. Lessons Learned – Rev 0.1• Product: • So I: MisTribus.com is a portal that – Adopted cross-media connects authors with tribes of their – Conducted research fans to manage their transmedia on what’s possible story• Customer Told Me: – Don’t understand transmedia – Too busy, can’t see WIFM
  21. 21. Lessons Learned – Rev 0.2• Product: • So I: MisTribus.com is a portal that – Implemented a cross-media connects authors with tribes of their campaign for Guagua Pública fans – Implemented transmedia story• Customer Told Me: narrative with “A Bus Trip To – Don’t understand transmedia Further” – Too busy, can’t see WIFM
  22. 22. Products• Conversational Model for Social Media• Maximum Strategy• Mis Tribus Publshing – 4 books published with SmashWords.com – Contract with Barnes & Noble
  23. 23. Fanz.ly• Platform for keyword conversation• Simplifies daily tasks to generate engagement• A revenue sharing opportunity• A branding opportunity for companies
  24. 24. Home Page
  25. 25. @Fanz_ly
  26. 26. @Net_Fanz
  27. 27. Pet Fanz Daily

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