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The changing world of search

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Presentation given at Internet Librarian International 2015

Published in: Internet

The changing world of search

  1. 1. THE CHANGING WORLD OF SEARCH Phil Bradley, Internet Librarian International, 2015
  2. 2. THE DOWNHILL SLIDE OF GOOGLE • Making it more difficult to get to Google.com (solution – go to http://www.google.com/ncr) • We have lost the ability to filter searches by the pages that we’ve visited – or the ones that we haven’t • Reading level has been discontinued • What’s next? Verbatim perhaps? • Advanced search options on the page are also being reduced
  3. 3. GOOGLE SEARCH BROUGHT INTO QUESTION
  4. 4. STILL GETTING DUBIOUS RESULTS
  5. 5. PERSONALISATION V ACCURACY • Different folks, different results • Google tracking you and your location • What does ‘search’ actually mean now?
  6. 6. “ ” IT WILL BE VERY HARD FOR PEOPLE TO WATCH OR CONSUME SOMETHING THAT HAS NOT IN SOME SENSE BEEN TAILORED FOR THEM Eric Schmidt, Google
  7. 7. PROMOTING THEIR OWN FIRST
  8. 8. GOOGLE KNOWS BEST ‘DID YOU MEAN?’
  9. 9. MARKET SHARE BREAKDOWN • Google has a decrease of 5.6% in year over year of market share • Bing and Yahoo are both up 1% in July 2015 over June 2015 • ‘Powered by Bing’ turns Bing’s share up to 31.5% • That’s a 14.5% increase in year over year results
  10. 10. THE ‘RIGHT TO BE FORGOTTEN’ • European wide • CNIL; The French data protection authority • Russia
  11. 11. GOOGLE WEB ALTERNATIVES • Bing • Yahoo • Yandex • DuckDuckGo
  12. 12. AND ON THE SOCIAL MEDIA SIDE • Facebook • Twitter • Topsy • Pinterest
  13. 13. STATISTICS • Global Active Internet users: 3.175 billion, almost 50% of the world’s population • Social media users: 2.206 billion users, a global penetration of 30% • Facebook adds 500,000 users a day; 6 new profiles a second • 75% increase in Facebook video posts since 2014
  14. 14. MORE STATISTICS • Twitter users send 350,000 tweets per minute • Pinterest users pin 9,722 images • Vine users play over 1,000,000 videos • Snapchat users share 284,000 snaps From http://wersm.com/how-much-data-is-generated-every-minute-on-social-media/
  15. 15. SEARCH ASSISTANTS • Siri • Cortana
  16. 16. INDIVIDUALS V WEBSITES • Scoop.it • Nuzzel • Swayy • Mention • Paper.li
  17. 17. THE EVOLVING ROLE OF NEWS ON TWITTER AND FACEBOOK • Twitter 52% in 2013, 63% in 2015 • Facebook 47% in 2013, 63% in 2015 • Percentage who keep up with news as it is happening: • Twitter 59% • Facebook 31% • Pew Research Center article, July 14th 2015 http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on- twitter-and-facebook/
  18. 18. IN PRACTICE… • We need to relearn how to check the validity of the content we read • We need to balance out accuracy with speed • We need to create our own networks of information professionals • We need to get involved in creating and publishing content ourselves
  19. 19. MOBILE AND DESKTOP USERS We’ve now moved into the mobile age, as more people are accessing the internet via smartphones. Mobile media time is now greater than desktop and other media (51% in comparison to 42% for desktop) 80% of internet users own a smartphone Emerging devices: Smart tv, smart watch, smart wristband
  20. 20. HOW DOES SEARCH FIT IN? When do people use different devices? Mobiles brighten up the morning commute PCs dominate during working hours Tablets are popular in the evening and at night
  21. 21. WHAT DO THEY SEARCH FOR? Smartphone: Business hours Directions to local stores Local store address Tablet: Availability of products Business hours Local store address http://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to- visit-stores-study
  22. 22. SEARCH ENGINE APPS
  23. 23. THE INTERNET OF THINGS
  24. 24. STATISTICS • By 2020 it’s estimated that there will be 50 billion connected things on the Internet • $19 trillion in profits and cost savings • Connected homes will be a huge part of the IoT • Google bought Nest Labs (smart thermostat maker( for $3.2 billion • Samsung purchased connected home company SmartThings for $200 million
  25. 25. https://wtvox.com/internet-of-things-iot/the-internet-of-things-the-end-of-search- engines/ http://www.partselect.com/JustForFun/Hi-Tech-Appliances.aspx
  26. 26. BY 2020 • More than 20% of US consumers will own smart fridges and smart watches • 14% of consumers are expected to purchase some form of internet connected clothing • 20% of cars will have a wireless connection • Internet connected cows • 200 MB of data per year – tells farmers if the cow is sick or pregnant
  27. 27. WEARABLES; VERY DIVERSIFIED MARKET
  28. 28. PERSONAL IDENTIFICATION • By your face, body, posture, gait • Facebook ‘beacons’ in shops • Automatic identification and anticipation of your information and consumer needs • The amount of information will require search engines to provide better context, not just results
  29. 29. RE-WRITING OUR ROLES • Books, eBooks • Websites • Catalogues • Desks • Rooms • DVDs • 3D printers • Computers • Buildings Nouns can be quantified, measured and cut • Teach • Learn • Thoughtful • Helpful • Explore • Achieve • Improve • Empower • Danger Verbs refer to impacts, change, improvement
  30. 30. THANK YOU! • http://www.philb.com • http://www.philbradley.typepad.com • http://www.twitter.com/philbradley • philipbradley@gmail.com • https://www.facebook.com/philbradley • http://www.slideshare.net/Philbradley

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