Data, data everywhere
Phil Bradley
Internet Consultant
BIALL Conference 2014
The required joke...
60 seconds in 2013
http://blog.qmee.com/qmee-online-in-60-seconds/
60 seconds in 2014
• 2,709,905 Google searches
• 252,527,018 emails sent
• 771 new websites created
• 975,624 new Facebook...
What does this mean for us?
• What does ‘news’ and ‘new’ mean?
•And what can we trust?
Is Fidel Castro dead?
• October 2012
– Rumour dominated Twitter: 250 tweets a minute
– Confirmation of his death announced...
The Essex Lion
http://www.bbc.co.uk/news/uk-england-essex-19391572
Where do we go for our news?
• Explosion at the Dartford Tunnel
• Traditional news sites
• Google? Bing?
Personalisation: different results are
shown to different people
Information V Climate action sites
Results are tailored to who you are
Based on
• Your search history
• Your click history
• IP address
• Your Google search profile
• Your +1 clicks
You get more of what you agree with
Based on a preference for MSNBC news
Do you even know?
Based on reading Fox News material
So other stuff gets filtered
Guns on Google.com
Guns on Google.co.uk
Guns on Bing.com
Guns on Bing.com w/only UK
Constant tracking, even when signed
out
Solutions?
Google+
Facebook search
Go to where the conversations
are!
Social Media search engines
Qwant
So, who to trust, and how?: News
curation tools
Scoop.it
Place Versus Person
• How valuable are traditional websites?
• What is their purpose?
• What if I want to interact with a ...
Facebook or www?
The mobile world
• In 2000, just half of UK adults said that they
had a mobile phone – that figure now stands
at 94%.
• In...
http://www.emarketer.com/Article/US-Mobile-Ad-Dollars-Shift-Search-Apps/1010898
Fundamental change in use
• PC internet
• Shared or used at work
• Semi portable at best
• Web and web search
• Mobile int...
The shift to mobile
• A Nielsen consumer report out earlier this
year confirms the shift to mobile. We’re
spending an aver...
It’s an app world
http://apps4librarians.com/img/apps.png
And Google?
• Google owned 82.8% of the $2.24 billion
mobile search market in 2012
• Google’s share dropped to 68.5% in 20...
‘Other’ includes
• Travel metasearch apps like KAYAK
• Job search apps like Indeed
• ecommerce sales apps like Amazon
• Co...
Siri
http://osxdaily.com/2013/02/05/list-siri-commands/
Wearable tech; taking data with
you
http://cheezburger.com/8194706176
The visual web
• “A picture is worth a thousand words”
• IMGUR, started as an image file hosting site
has 100,000,000 uniq...
Pinterest
• Debuted in May 2011
• Between July 2011 and July 2012
– 4,225% increase in time mobile web users spent n
the s...
Infographics
• Having infographics in blog posts increases the
chance of them being shared by up to 832%
» http://www.medi...
http://www.ewcpresenter.com/
http://infogr.am/
http://piktochart.com/ http://create.visual.ly/
http://www.easel.ly/
http:/...
Social media has transformed into
visual social media – we are drawn
to visual content
Privacy
Privacy?
Case study
• Your address
• Your age
• Your marital status
• Your physical
appearance
• Your medical conditions
• Your eth...
Is it?
Google and privacy
Statistics
• 12,000 requests were made on May 30th
to
remove personal details from Google
– 20 per minute
• 1,500 of these...
Balancing
• “The right to know” with “The right to
privacy”
• Is the fact that person A is a reported as a ‘sex
pest’ a br...
Viewpoints
• Jimmy Wales, the founder of Wikipedia
– “one of the most wide-sweeping internet
censorship rulings that I’ve ...
Viewpoints
• David Smith, deputy Information
Commissioner and director of data protection
– “This is a judgment that we we...
Private searching
• Disconnect Private Search
• TOR
• Lightbeam
The deep, dark web
http://bgr.com/2014/01/20/how-to-access-tor-silk-road-deep-web/
How do we deal with this?
Metadata: how important is it?
https://immersion
.media.mit.edu/
Basic email information
• Based just on Time and date stamps, and the
To: and CC: fields
11th
Jan 2009 – 11th
Jan 2010
11th
Jan 2011 – 11th
Jan 2013
11th
Jan 2013 - 11th
Jan 2014
Looking afresh at who we are, and
what we do
I am a {Social} Librarian
http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
Re-writing the library
• Books, eBooks
• Websites
• Catalogues
• Desks
• Rooms
• DVDs
• 3d Printers
• Computers
• Building...
This leads to poor decision making
Response from Maria Miller to Councillor Cliff Morris, Leader of Bolton Council
31st
Ma...
Collection development
• Focuses on the wrong questions
• Increases the attraction of the artifact
• Limits our ability to...
Community Development
• Changes the conversations
• Frees us up to interact more effectively
• Reduces the limitations on ...
Libraries as a service
• Focal point for community activity
• Podcast studio
• Video studio/local television
• Virtual
• G...
http://igd.ala.org/library-press-kit/
International Games Day 2013 stats
• 863 libraries registered to participate
• 392 libraries filled out the post-event sur...
Become a publisher!
http://www.flickr.com/photos/shakespearesmonkey/3880748925/sizes/l/in/photostream/
Or ePublish
http://www.amazon.com/ePublish-Self-Publish-Profitably-Kindle-CreateSpace/dp/0977240657
Create apps
http://yourlibrary.edinburgh.gov.
uk/node/837
http://www.museumoflondon.org.uk/MuseumOfLondon/Resources/app/y
...
Or create videos
http://www.youtube.com/watch?v=kkeKvLDMK8M
And provide facilities to make
them
http://www.metacafe.com/watch/2365494/how_to_make_a_green_screen_studio_part_1_create_...
Photography
Local television stations?
Community hub
Or Radio station?
http://www.radioanywhere.co.uk
While we’re talking sounds...
Battle of the bands. Oldham Library
Or Webcasts?
http://infopeople.org/training/webcasts/list
Maker Spaces
• ALA supports maker spaces in libraries
President Barbara Stripling “It’s enabling
libraries to transform th...
Focus on
• Our VALUE
• Our IMPACT
• Our POSITIONING
Some of the big questions
• What does ‘search’ mean now?
• What about reputation and privacy?
• How about validity and aut...
Thank you!
• Web: www.philb.com
• Blog: www.philbradley.typepad.com
• Twitter: @philbradley
• Email: philipbradley@gmail.c...
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
Data data everywhere
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Data data everywhere

  1. 1. Data, data everywhere Phil Bradley Internet Consultant BIALL Conference 2014
  2. 2. The required joke...
  3. 3. 60 seconds in 2013 http://blog.qmee.com/qmee-online-in-60-seconds/
  4. 4. 60 seconds in 2014 • 2,709,905 Google searches • 252,527,018 emails sent • 771 new websites created • 975,624 new Facebook likes • 354,203 new tweets • 104 hours of video uploaded onto YouTube • 3,357 new photos uploaded onto Flickr
  5. 5. What does this mean for us? • What does ‘news’ and ‘new’ mean? •And what can we trust?
  6. 6. Is Fidel Castro dead? • October 2012 – Rumour dominated Twitter: 250 tweets a minute – Confirmation of his death announced in blogs
  7. 7. The Essex Lion http://www.bbc.co.uk/news/uk-england-essex-19391572
  8. 8. Where do we go for our news? • Explosion at the Dartford Tunnel • Traditional news sites • Google? Bing?
  9. 9. Personalisation: different results are shown to different people
  10. 10. Information V Climate action sites
  11. 11. Results are tailored to who you are
  12. 12. Based on • Your search history • Your click history • IP address • Your Google search profile • Your +1 clicks
  13. 13. You get more of what you agree with Based on a preference for MSNBC news
  14. 14. Do you even know? Based on reading Fox News material
  15. 15. So other stuff gets filtered
  16. 16. Guns on Google.com
  17. 17. Guns on Google.co.uk
  18. 18. Guns on Bing.com
  19. 19. Guns on Bing.com w/only UK
  20. 20. Constant tracking, even when signed out
  21. 21. Solutions?
  22. 22. Google+
  23. 23. Facebook search
  24. 24. Go to where the conversations are!
  25. 25. Social Media search engines
  26. 26. Qwant
  27. 27. So, who to trust, and how?: News curation tools
  28. 28. Scoop.it
  29. 29. Place Versus Person • How valuable are traditional websites? • What is their purpose? • What if I want to interact with a ‘real’ person?
  30. 30. Facebook or www?
  31. 31. The mobile world • In 2000, just half of UK adults said that they had a mobile phone – that figure now stands at 94%. • In Q1 2013 49% of adults used their mobile phones for internet access, up from 39% a year previously. • In 2012, over 40 million subscribers accessed the internet via their mobile phones, an increase of nearly 9 million since 2011. http://www.mobilemastinfo.com/stats-and-facts/
  32. 32. http://www.emarketer.com/Article/US-Mobile-Ad-Dollars-Shift-Search-Apps/1010898
  33. 33. Fundamental change in use • PC internet • Shared or used at work • Semi portable at best • Web and web search • Mobile internet • Personal • Taken everywhere • Web, web search, apps, social, location, service integration, image recognition, augmented reality...
  34. 34. The shift to mobile • A Nielsen consumer report out earlier this year confirms the shift to mobile. We’re spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop. http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html
  35. 35. It’s an app world http://apps4librarians.com/img/apps.png
  36. 36. And Google? • Google owned 82.8% of the $2.24 billion mobile search market in 2012 • Google’s share dropped to 68.5% in 2013 • Long tail of “other” companies increased share from 5.4% to 22.9% • Google’s share in 2014 expected to fall again, to 65.7%, while the “other” category reaches 27.3%. http://www.emarketer.com/Article/US-Mobile-Ad-Dollars-Shift-Search-Apps/1010898
  37. 37. ‘Other’ includes • Travel metasearch apps like KAYAK • Job search apps like Indeed • ecommerce sales apps like Amazon • Contextual search apps like Shazam – a commercial smartphone-based music identification service • Local search with Yelp User Reviews and Recommendations of Top Restaurants etc
  38. 38. Siri http://osxdaily.com/2013/02/05/list-siri-commands/
  39. 39. Wearable tech; taking data with you
  40. 40. http://cheezburger.com/8194706176
  41. 41. The visual web • “A picture is worth a thousand words” • IMGUR, started as an image file hosting site has 100,000,000 uniques visitors per month • Supports over 1.2 billion image views per day • Dec 2013 more than 100,000 memes on IMGUR per month, about 4,000 per day using their meme generator
  42. 42. Pinterest • Debuted in May 2011 • Between July 2011 and July 2012 – 4,225% increase in time mobile web users spent n the site – 6,056% increase in time mobile app users spent with the app • It is now the 4th largest driver of traffic worldwide
  43. 43. Infographics • Having infographics in blog posts increases the chance of them being shared by up to 832% » http://www.mediabistro.com/alltwitter/infographics-on- twitter_b26840 • Bigger images increase reader’s engagement with content by up to 600% » http://www.poynter.org/uncategorized/24963/eyetrack- iii-what-news-websites-look-like-through-readers-eyes/
  44. 44. http://www.ewcpresenter.com/ http://infogr.am/ http://piktochart.com/ http://create.visual.ly/ http://www.easel.ly/ http://vizualize.me/ http://charts.hohli.com/ http://www.gliffy.com/
  45. 45. Social media has transformed into visual social media – we are drawn to visual content
  46. 46. Privacy
  47. 47. Privacy?
  48. 48. Case study • Your address • Your age • Your marital status • Your physical appearance • Your medical conditions • Your ethnic background • If you have children • Your religion • Pet/car ownership • Your hobbies • Potentially your sexual activities/sexual preference • Disposable income • Friends birthdays • Size of your house/garden • Holidays
  49. 49. Is it?
  50. 50. Google and privacy
  51. 51. Statistics • 12,000 requests were made on May 30th to remove personal details from Google – 20 per minute • 1,500 of these from people in the UK • 500 million people have the right to request Google remove information they believe to be damaging or a breach of privacy. • 10,000 requests a day continue to be received
  52. 52. Balancing • “The right to know” with “The right to privacy” • Is the fact that person A is a reported as a ‘sex pest’ a breach of their human rights, or mine for not knowing he’s living next door? • More than half the UK requests have come from convicted criminals • Who represents the public interest?
  53. 53. Viewpoints • Jimmy Wales, the founder of Wikipedia – “one of the most wide-sweeping internet censorship rulings that I’ve ever seen” • Dominic Raab (civil liberties campaigner, Tory MP) – “It threatens the censorship of legal and legitimate publicly available information on utterly opaque grounds. But, worse still, it forces internet search engines to police what should and shouldn’t be wiped from public view without any clear criteria”
  54. 54. Viewpoints • David Smith, deputy Information Commissioner and director of data protection – “This is a judgment that we welcome. It sets out a framework to hold data controllers operating online search engines to account for the personal data they process. It also backs our view that search engines are subject to data protection law, clarifying an area that was previously uncertain.”
  55. 55. Private searching • Disconnect Private Search • TOR • Lightbeam
  56. 56. The deep, dark web http://bgr.com/2014/01/20/how-to-access-tor-silk-road-deep-web/
  57. 57. How do we deal with this?
  58. 58. Metadata: how important is it? https://immersion .media.mit.edu/
  59. 59. Basic email information • Based just on Time and date stamps, and the To: and CC: fields
  60. 60. 11th Jan 2009 – 11th Jan 2010
  61. 61. 11th Jan 2011 – 11th Jan 2013
  62. 62. 11th Jan 2013 - 11th Jan 2014
  63. 63. Looking afresh at who we are, and what we do
  64. 64. I am a {Social} Librarian http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
  65. 65. Re-writing the library • Books, eBooks • Websites • Catalogues • Desks • Rooms • DVDs • 3d Printers • Computers • Buildings • Teach • Learn • Thoughtful • Helpful • Explore • Achieve • Improve • Power • Danger Nouns can be quantified, measured and cut Verbs refer to impacts, change, improvement
  66. 66. This leads to poor decision making Response from Maria Miller to Councillor Cliff Morris, Leader of Bolton Council 31st May 2013 on her decision not to call an enquiry into library provision in the Metropolitan Borough of Bolton. https://www.gov.uk/government/uploads/system/uploads/ attachment_data/file/204269/Morris__final_.pdf
  67. 67. Collection development • Focuses on the wrong questions • Increases the attraction of the artifact • Limits our ability to interact with our members • Reinforces existing stereotypes
  68. 68. Community Development • Changes the conversations • Frees us up to interact more effectively • Reduces the limitations on what we can do • Develop, explore, improve, initiate
  69. 69. Libraries as a service • Focal point for community activity • Podcast studio • Video studio/local television • Virtual • Gamer • Fitness • Art/drama
  70. 70. http://igd.ala.org/library-press-kit/
  71. 71. International Games Day 2013 stats • 863 libraries registered to participate • 392 libraries filled out the post-event survey (a 45% response rate!) and confirmed nearly 16,000 participants • 19 of these libraries participated in Mario Kart • 29 libraries participated in Super Smash Bros. Brawl Tournament • 840 players in 74 libraries participated in the Global Gossip Game
  72. 72. Become a publisher! http://www.flickr.com/photos/shakespearesmonkey/3880748925/sizes/l/in/photostream/
  73. 73. Or ePublish http://www.amazon.com/ePublish-Self-Publish-Profitably-Kindle-CreateSpace/dp/0977240657
  74. 74. Create apps http://yourlibrary.edinburgh.gov. uk/node/837 http://www.museumoflondon.org.uk/MuseumOfLondon/Resources/app/y ou-are-here-app/home.html
  75. 75. Or create videos http://www.youtube.com/watch?v=kkeKvLDMK8M
  76. 76. And provide facilities to make them http://www.metacafe.com/watch/2365494/how_to_make_a_green_screen_studio_part_1_create_y our_screen/
  77. 77. Photography
  78. 78. Local television stations?
  79. 79. Community hub
  80. 80. Or Radio station? http://www.radioanywhere.co.uk
  81. 81. While we’re talking sounds... Battle of the bands. Oldham Library
  82. 82. Or Webcasts? http://infopeople.org/training/webcasts/list
  83. 83. Maker Spaces • ALA supports maker spaces in libraries President Barbara Stripling “It’s enabling libraries to transform their relationship with communities and to empower community members of all ages to be creators of information, not just consumers.” http://www.ala.org/news/press-releases/2014/06/american-library-association-supports-makerspaces- libraries
  84. 84. Focus on • Our VALUE • Our IMPACT • Our POSITIONING
  85. 85. Some of the big questions • What does ‘search’ mean now? • What about reputation and privacy? • How about validity and authority? • How do we balance the right to be forgotten with the right to know? • What’s the best way for us to exercise our ethics and morals in our communities?
  86. 86. Thank you! • Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley • Email: philipbradley@gmail.com • Facebook: https://www.facebook.com/philipbradley • G+ https://plus.google.com/+PhilBradleyUK

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