The changing world of librarians

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Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.

As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.

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The changing world of librarians

  1. 1. The changing world of librariansLee Rainie - @lrainieDirectorPew Research Center’s Internet & American Life ProjectPresented to: DC/SLA Spring WorkshopApril 24, 2013
  2. 2. 2“Tweckle (twek’ul) vt. Toabuse a speaker to Twitterfollowers in the audiencewhile he/she is speaking.”
  3. 3. 3
  4. 4. 4we need a tshirt, "I survived the keynotedisaster of 09"its awesome in the "I dont want to turnaway from the accident because I might seea severed head" waytoo bad they took my utensils away w/ myplate. I could have jammed the butter knifeinto my temple.
  5. 5. 3 techrevolutions
  6. 6. Digital Revolution 1: BroadbandInternet (85%)0%10%20%30%40%50%60%70%80%June2000April2001March2002March2003April2004March2005March2006March2007April2008April2009May2010Aug2011Dec2012Broadbandat homeDial-upat home68%3%
  7. 7. Networked creators and curators (among internet users)• 69% are social networking site users• 59% share photos and videos• 46% creators; 41% curators• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 16% use Twitter• 15% use Pinterest• 14% are bloggers• 13% use Instagram• 6% use Tumblr• 18% (of smartphone owners) share their locations; 74%get location info and do location sharing
  8. 8. Impact on librarians• Collections moved from atoms to bits• More volume, velocity, and variety ofinformation• More self-starter searches; more complicatedsearch and synthesis demanded of librarians• Rise of “fifth estate” of civic and communityactors• More arguments in the culture – library“referees”?• Collapsed contexts of messaging
  9. 9. Revolution 2: Mobile – 89% of adults51% smartphones / 31% tablets321.7Total U.S.population:315.5 million2012
  10. 10. Apps > 50% of adults22%29%38%43%0%10%20%30%40%50%Sept 2009 May 2010 August 2011 April 2012% of cell owners who havedownloaded apps
  11. 11. • Attention zones change– “Continuous partial attention”– Deep dives– Info snacking• Real-time, just-in-time searches and availabilitychange process of acquiring and usinginformation– Spontaneous activities– Be “ready for your closeup”• Augmented reality highlights the merger of dataworld and real worldImpact on librarians
  12. 12. 9%49%67%76%86% 87% 92%7%8%25%48%61%68% 73%6%4%11%25%47%49% 57%1%7%13%26%29%38%0%20%40%60%80%100%2005 2006 2007 2008 2009 2010 2011 201218-29 30-49 50-64 65+Digital Revolution 3Social networking – 59% of all adults% of internet users
  13. 13. • Composition and character of people’s socialnetworks changes AND networks becomeimportant channels of …– learning– trust– influence• Organizations can become media companiesthemselves …• … and “helper nodes” in people’s networksImpact on organizations andtheir librarians
  14. 14. About our libraries research• Goal: To study the changing role of publiclibraries and library users in the digital age• Funded by a three-year grant from the Bill &Melinda Gates Foundationlibraries.pewinternet.org
  15. 15. First phase: The rise of e-readingLate 2011: 16% of Americanadults read an e-book in past yearLate 2012: 23%---Late 2011: 72% read a printedbookLate 2012: 67%---30% of e-content readers say theyare reading more now
  16. 16. Rise of e-reading devices4%12%10%19%26%3%8%10%25%31%6%17% 18%33%40%0%10%20%30%40%50%May-10 May-11 Dec-11 Nov-12 Jan-13Ebook reader Tablet Has either tablet or Ebook reader
  17. 17. Mega Takeaway 1: People love their libraries evenmore for what they say about their communitiesthan for how libraries meet personal needs• 91% say libraries areimportant to theircommunities• 76% say libraries areimportant to them andtheir familiesRobert Dawson photography - Library Road Triphttp://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons/
  18. 18. 181a) Libraries stack up well vs. othersHow confident? How important?63 28Library to community
  19. 19. 2) People like librarians• 98% of “ever” library visitors say interactions are “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
  20. 20. Mega Takeaway 3: Libraries haverebranded themselves as tech hubs• 80% of Americans sayborrowing books is a“very important” servicelibraries provide• 80% say referencelibrarians are a “veryimportant” service• 77% say free access tocomputers and theinternet is a “veryimportant” service
  21. 21. Mega Takeaway 4: Libraries have a PRproblem / opportunity• 22% say that they knowall or most of theservices their librariesoffer• 46% say they knowsome of what theirlibraries offer• 31% said they know notmuch or nothing at allof what their librariesoffer
  22. 22. Mega Takeaway 5 : There is churn in library usethat restocks the user baseReasons library use INCREASED (26%)Enjoy taking their children, grandchildren 26%Do research and use reference materials 14%Borrow books more 12%Student 10%Use library computers and internet 8%Have more time to read now, retired 6%To save money 6%Good selection and variety 5%E-books, audio books, media are available 5%Convenient 5%Reading more now 5%Library events and activities 4%Good library and helpful staff 3%Quiet, relaxing time, social locale 2%Use for my job 2%Reasons library use DECREASED (22%)Can get books, do research online andthe internet is more convenient40%Library is not as useful because mychildren have grown, Im retired, Im nolonger a student16%Too busy, no time 12%Cant get to library, moved, dont knowwhere library is9%Prefer e-books 6%Prefer to buy books or get books fromfriends5%Not interested 4%Health issues 3%Dont read much these days 3%Dont like local library or staff 3%Children are too young 2%
  23. 23. Mega Takeaway 6: There is a truly detachedpopulation out there that matters to you• 20% never saw afamily member use alibrary when theywere growing up• 16% have nevervisited a library• 23% didn’t read abook last 12 months
  24. 24. How you can help us• Help us think through a study on “informationomnivores”– Talks with Janice Lachance and Brent Mai• Help think through a study on “information richand information poor”• Sign up to participate in our research (andencourage your friends!):http://libraries.pewinternet.org/participate/
  25. 25. Libraries.pewinternet.orgLee RainieEmail: lrainie@pewinternet.orgTwitter: @LrainieKathryn ZickuhrEmail: kzickuhr@pewinternet.orgTwitter: @kzickuhrKristen PurcellEmail: @kpurcell@pewinternet.orgTwitter: @kristenpurcell

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