Charleston2010

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The Charleston Conference 2010 session.

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Charleston2010

  1. 1. Tackling the Evolution of Libraries<br />Stephen Abram, MLS<br />Charleston Conference<br />Charleston, SC, Nov. 6, 2010<br />
  2. 2. Welcome<br />Questions for Today:<br />Is this the end of Libraries as we know them?<br />Where is all this change taking us?<br />Do people still value the book? <br />What meteors are in the sky?<br />What is the role for us now?<br />
  3. 3. News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  4. 4. Very Big Secret<br />The Elephant in the Room<br />
  5. 5. Change can happen very fast<br />
  6. 6. 6 Things have Changed . . A LOT! <br />Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, Customers<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
  7. 7. “Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  8. 8. As technology advances<br />
  9. 9. Emboldened Librarians hold the key<br />
  10. 10. GOOG<br />
  11. 11. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  12. 12. News Flash<br />News Flash<br />Shift Happens<br />
  13. 13. People<br />
  14. 14.
  15. 15. What We Never Really Knew Before<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  16. 16. 59% are female.
  17. 17. 29% are college students.
  18. 18. 5% are professors and 6% are teachers.
  19. 19. On any given day, 35% of our users are there for the very first time!
  20. 20. Only 29% found the databases via the library website.
  21. 21. 59% found what they were looking for on their first search.
  22. 22. 72% trusted our content more than what they found on Google.
  23. 23. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
  24. 24. Increased educational attainment & engagement
  25. 25. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
  26. 26. Some libraries are crediting most cardholder growth to e-book accessibility
  27. 27. Personal device proliferation
  28. 28. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle aged
  29. 29. Gaming too. . . Mothers in their 30’s
  30. 30. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  31. 31. eBooks usage is largely middle-aged.
  32. 32. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
  33. 33.
  34. 34.
  35. 35. NextGen Differences<br /><ul><li>Increase in IQ - 15-25 Points
  36. 36. Brain & Developmental Changes
  37. 37. Eye Movement Changes
  38. 38. Massive Behavioural Changes
  39. 39. Major Decline in Crime Rates – 65%+
  40. 40. But still a 70% behavior overlap with Boomers (see Boomers & Beyond)</li></li></ul><li>Discovery & Ideas<br />
  41. 41. Has the future changed?Has our future changed?<br />
  42. 42.
  43. 43. COWS, etc.<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47. The Future Discovered<br />Inter-disciplinary<br />Cross Disciplinary<br />Integrated<br /><ul><li>Stem Cells
  48. 48. fMRI and The Brain
  49. 49. Cloning
  50. 50. Trucking and GPS
  51. 51. Wind and other energy
  52. 52. Nanotechnology
  53. 53. Robotics
  54. 54. Massive Book Digitization
  55. 55. Music
  56. 56. Translation
  57. 57. Streaming Media
  58. 58. Seed Bank</li></li></ul><li>
  59. 59. A 1965 iPhone<br />
  60. 60. E-Learning<br />
  61. 61. Books<br />
  62. 62. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  63. 63. Formats have died before.<br />
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69. What does all this mean?<br /><ul><li>The Article level universe
  70. 70. The Chapter and Paragraph Universe
  71. 71. Integrated with Visuals – graphics and charts
  72. 72. Integrated with ‘video’
  73. 73. Integrated with Sound and Speech
  74. 74. Integrated with social web
  75. 75. Integrated with interaction and not just interactivity
  76. 76. How would you enhance a book?</li></li></ul><li>
  77. 77.
  78. 78.
  79. 79.
  80. 80. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  81. 81.
  82. 82.
  83. 83. Mobility<br />
  84. 84.
  85. 85.
  86. 86.
  87. 87. KnowledgePortals<br />
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92. Emerging Tech that Drives Users to the Library<br />Encyclopedia.com<br />HighBeam & Questia<br />WorldCat & Google<br />AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!<br />Geo-IP features and measures<br />Knowledge Portals<br />Watch for more . . .<br />
  93. 93.
  94. 94. Books <br />
  95. 95. Fiction<br />
  96. 96. Non-Fiction<br />
  97. 97. Encyclopedia<br />
  98. 98. Reference<br />
  99. 99. Directories<br />
  100. 100. Dictionaries<br />
  101. 101. Textbooks<br />
  102. 102. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  103. 103. Who are our core virtual users? Are there gaps?
  104. 104. Does learning happen?
  105. 105. What are user expectations for true satisfaction?
  106. 106. How does library search compare to consumer search like Google and retail or government?
  107. 107. How do people find and connect with library virtual services?
  108. 108. Are end users being successful in their POV?
  109. 109. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  110. 110. The power of libraries<br />
  111. 111.
  112. 112. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  113. 113. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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