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The changing world of librarians
Lee Rainie's presentation discusses the evolving role of librarians amid technological advancements such as broadband, mobile devices, and social networking. It highlights how libraries are increasingly seen as community hubs and tech centers, with a need for librarians to adapt to new information-seeking behaviors and enhance community engagement. The document also underscores the ongoing challenges faced by libraries in promoting their services and addressing the disconnect among those less engaged with library resources.
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The changing world of librarians
- 1. The changing worldof librarians Lee Rainie - @lrainie Director Pew Research Center’s Internet & American Life Project Presented to: DC/SLA Spring Workshop April 24, 2013
- 2. 2 “Tweckle (twek’ul) vt.To abuse a speaker to Twitter followers in the audience while he/she is speaking.”
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- 4. 4 we need atshirt, "I survived the keynote disaster of 09" it's awesome in the "I don't want to turn away from the accident because I might see a severed head" way too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple.
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- 6. Digital Revolution 1:Broadband Internet (85%) 0% 10% 20% 30% 40% 50% 60% 70% 80% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 Dec 2012 Broadband at home Dial-up at home 68% 3%
- 7. Networked creators andcurators (among internet users) • 69% are social networking site users • 59% share photos and videos • 46% creators; 41% curators • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 16% use Twitter • 15% use Pinterest • 14% are bloggers • 13% use Instagram • 6% use Tumblr • 18% (of smartphone owners) share their locations; 74% get location info and do location sharing
- 8. Impact on librarians •Collections moved from atoms to bits • More volume, velocity, and variety of information • More self-starter searches; more complicated search and synthesis demanded of librarians • Rise of “fifth estate” of civic and community actors • More arguments in the culture – library “referees”? • Collapsed contexts of messaging
- 9. Revolution 2: Mobile– 89% of adults 51% smartphones / 31% tablets 321.7 Total U.S. population: 315.5 million 2012
- 10. Apps > 50%of adults 22% 29% 38% 43% 0% 10% 20% 30% 40% 50% Sept 2009 May 2010 August 2011 April 2012 % of cell owners who have downloaded apps
- 11. • Attention zoneschange – “Continuous partial attention” – Deep dives – Info snacking • Real-time, just-in-time searches and availability change process of acquiring and using information – Spontaneous activities – Be “ready for your closeup” • Augmented reality highlights the merger of data world and real world Impact on librarians
- 12. 9% 49% 67% 76% 86% 87% 92% 7% 8% 25% 48% 61% 68%73% 6% 4% 11% 25% 47% 49% 57% 1% 7% 13% 26% 29% 38% 0% 20% 40% 60% 80% 100% 2005 2006 2007 2008 2009 2010 2011 2012 18-29 30-49 50-64 65+ Digital Revolution 3 Social networking – 59% of all adults % of internet users
- 13. • Composition andcharacter of people’s social networks changes AND networks become important channels of … – learning – trust – influence • Organizations can become media companies themselves … • … and “helper nodes” in people’s networks Impact on organizations and their librarians
- 14. About our librariesresearch • Goal: To study the changing role of public libraries and library users in the digital age • Funded by a three-year grant from the Bill & Melinda Gates Foundation libraries.pewinternet.org
- 15. First phase: Therise of e-reading Late 2011: 16% of American adults read an e-book in past year Late 2012: 23% --- Late 2011: 72% read a printed book Late 2012: 67% --- 30% of e-content readers say they are reading more now
- 16. Rise of e-readingdevices 4% 12% 10% 19% 26% 3% 8% 10% 25% 31% 6% 17% 18% 33% 40% 0% 10% 20% 30% 40% 50% May-10 May-11 Dec-11 Nov-12 Jan-13 Ebook reader Tablet Has either tablet or Ebook reader
- 17. Mega Takeaway 1:People love their libraries even more for what they say about their communities than for how libraries meet personal needs • 91% say libraries are important to their communities • 76% say libraries are important to them and their families Robert Dawson photography - Library Road Trip http://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons /
- 18. 18 1a) Libraries stackup well vs. others How confident? How important? 63 28 Library to community
- 19. 2) People likelibrarians • 98% of “ever” library visitors say interactions are “very positive” • 81% of library visitors say librarians are “very helpful” • 50% of “last year” visitors got help from a librarian
- 20. Mega Takeaway 3:Libraries have rebranded themselves as tech hubs • 80% of Americans say borrowing books is a “very important” service libraries provide • 80% say reference librarians are a “very important” service • 77% say free access to computers and the internet is a “very important” service
- 21. Mega Takeaway 4:Libraries have a PR problem / opportunity • 22% say that they know all or most of the services their libraries offer • 46% say they know some of what their libraries offer • 31% said they know not much or nothing at all of what their libraries offer
- 22. Mega Takeaway 5: There is churn in library use that restocks the user base Reasons library use INCREASED (26%) Enjoy taking their children, grandchildren 26% Do research and use reference materials 14% Borrow books more 12% Student 10% Use library computers and internet 8% Have more time to read now, retired 6% To save money 6% Good selection and variety 5% E-books, audio books, media are available 5% Convenient 5% Reading more now 5% Library events and activities 4% Good library and helpful staff 3% Quiet, relaxing time, social locale 2% Use for my job 2% Reasons library use DECREASED (22%) Can get books, do research online and the internet is more convenient 40% Library is not as useful because my children have grown, I'm retired, I'm no longer a student 16% Too busy, no time 12% Can't get to library, moved, don't know where library is 9% Prefer e-books 6% Prefer to buy books or get books from friends 5% Not interested 4% Health issues 3% Don't read much these days 3% Don't like local library or staff 3% Children are too young 2%
- 23. Mega Takeaway 6:There is a truly detached population out there that matters to you • 20% never saw a family member use a library when they were growing up • 16% have never visited a library • 23% didn’t read a book last 12 months
- 24. How you canhelp us • Help us think through a study on “information omnivores” – Talks with Janice Lachance and Brent Mai • Help think through a study on “information rich and information poor” • Sign up to participate in our research (and encourage your friends!): http://libraries.pewinternet.org/participate/
- 25. Libraries.pewinternet.org Lee Rainie Email: lrainie@pewinternet.org Twitter:@Lrainie Kathryn Zickuhr Email: kzickuhr@pewinternet.org Twitter: @kzickuhr Kristen Purcell Email: @kpurcell@pewinternet.org Twitter: @kristenpurcell