Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.

1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10

2. June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

3. June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)

4. June 24, 2010 8 ways the media ecosystem has changed in the digital age

7. June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem

8. June 24, 2010 For the audience, news is pervasive

9. Pervasive (1) -- People use diverse platforms June 24, 2010

10. Pervasive (2) -- People graze across platforms June 24, 2010

12. Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source

13. June 24, 2010 For the audience, news is portable

14. 33% of cell owners get news on handhelds June 24, 2010

15. June 24, 2010 For the audience, news is personalized

17. June 24, 2010 For the audience, news is participatory

18. 37% of internet users are news contributors / disseminators

19. June 24, 2010 For the audience, news is a social experience

23. June 24, 2010 4 implications for and impacts on news operations

29. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

30. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

32. June 24, 2010 2 models to help you organize your thinking about your place in the value chain

33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

34. June 24, 2010 Charlie Firestone model