How Media Consumption Has Changed Since 2000
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How Media Consumption Has Changed Since 2000

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Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.

Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.

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  • 10:15   How Media Consumption Has Changed Since 2000 Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
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How Media Consumption Has Changed Since 2000 Presentation Transcript

  • 1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10
  • 2. June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage
  • 3. June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)
  • 4. June 24, 2010 8 ways the media ecosystem has changed in the digital age
  • 5. Information and media ecosystem changes
    • Volume of information grows
    • Variety of information sources increases
    • Velocity of information speeds up
    • Venues change -- times and places to experience media enlarge
    June 24, 2010
  • 6. Information and media ecosystem changes
    • Vigilance – attention to information and media expands AND contracts
    • Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
    • Valence -- relevance of information improves as customization/search tools emerge
    • Vivid -- social networks are more evident and more important as “coping” structures
    June 24, 2010
  • 7. June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
  • 8. June 24, 2010 For the audience, news is pervasive
  • 9. Pervasive (1) -- People use diverse platforms June 24, 2010
  • 10. Pervasive (2) -- People graze across platforms June 24, 2010
  • 11. Pervasive (3) – Platforms have converged online
    • 68% of internet news consumers have watched video news stories
    • 62% watched live feeds
    • 48% emailed stories or news videos
    June 24, 2010
  • 12. Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source
  • 13. June 24, 2010 For the audience, news is portable
  • 14. 33% of cell owners get news on handhelds June 24, 2010
  • 15. June 24, 2010 For the audience, news is personalized
  • 16. The “Daily Me” and “Daily Us” is being built
    • 67% of all Americans say they only follow specific subjects
    • 28% of internet users have customized a news page and 42% say customization is an important web feature to them
    • ~ 50% belong to listservs / large email groups
    • ~ 33% of internet users get RSS feeds
    • ~ 25% get news alerts
    June 24, 2010
  • 17. June 24, 2010 For the audience, news is participatory
  • 18. 37% of internet users are news contributors / disseminators
  • 19. June 24, 2010 For the audience, news is a social experience
  • 20. People use news as a social currency (1)
    • 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world
    • 69% feel that keeping up with the news is a social or civic obligation
    • 50% say they rely on the people around them to tell them when there is news they need to know
    June 24, 2010
  • 21. People use news as a social currency (2)
    • 57% of internet users share links to news stories
    • 30% of internet users get news on typical day through their SNS use
    • 13% follow news organizations and journalists on SNS
    • 6% get news via Twitter feeds
    June 24, 2010
  • 22. People use news as a social currency (3)
    • Serendipitous encounters with news still happen AND still matter
    • 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose
    June 24, 2010
  • 23. June 24, 2010 4 implications for and impacts on news operations
  • 24. Implication 1
    • Social networks matter more as sentries, filters, curators, and distribution channels of news
    June 24, 2010
  • 25. Implication 2
    • “ Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process
    June 24, 2010
  • 26. Implication 3: Paradoxes abound (1)
    • More material – but less time with news
    • More direct access to experts and more knowledge being generated – but not smarter at the societal level
    • More voices and more variety – but more traffic to big brands
    • More participation and engagement – but less revenue
    June 24, 2010
  • 27. Implication 3 – Paradoxes abound (2)
    • More transparency of news creation process – but less trust of coverage
    • More chance to customize, but less loyalty
    • People say it is easier to keep up AND harder to navigate the clutter
    • People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage
    June 24, 2010
  • 28. Implication 4
    • Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant
    June 24, 2010
  • 29. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
  • 30. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site
  • 31. Implication 5
    • News organizations have to figure out where they can add value in the news chain
    June 24, 2010
  • 32. June 24, 2010 2 models to help you organize your thinking about your place in the value chain
  • 33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model
  • 34. June 24, 2010 Charlie Firestone model
  • 35. Thank you!
    • Lee Rainie
    • Director
    • Pew Internet & American Life Project
    • 1615 L Street NW
    • Suite 700
    • Washington, DC 20036
    • Email: [email_address]
    • Twitter: http://twitter.com/lrainie
    • 202-419-4500
    June 24, 2010