HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social exper...
June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% us...
June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet ...
June 24, 2010 8 ways the media ecosystem has changed in the digital age
Information and media ecosystem changes  <ul><li>Volume of information grows </li></ul><ul><li>Variety of information sour...
Information and media ecosystem changes <ul><li>Vigilance – attention to information and media expands AND contracts </li>...
June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
June 24, 2010 For the audience, news is pervasive
Pervasive (1) -- People use diverse platforms June 24, 2010
Pervasive (2) -- People graze across platforms  June 24, 2010
Pervasive (3) – Platforms have converged online  <ul><li>68% of internet news consumers have watched video news stories </...
Pervasive (4) -- People blend old and new media June 24, 2010 On typical day,  59% of adults  get new online and from  at ...
June 24, 2010 For the audience, news is portable
33% of cell owners get news on handhelds June 24, 2010
June 24, 2010 For the audience, news is personalized
The “Daily Me” and “Daily Us” is being built  <ul><li>67% of all Americans say they only follow specific subjects </li></u...
June 24, 2010 For the audience, news is participatory
37% of internet users are news contributors / disseminators
June 24, 2010 For the audience, news is a social experience
People use news as a social currency (1) <ul><li>72% of Americans who follow the news at least now and then say they  enjo...
People use news as a social currency (2) <ul><li>57% of internet users  share links  to news stories </li></ul><ul><li>30%...
People use news as a social currency (3) <ul><li>Serendipitous encounters with news still happen AND still matter </li></u...
June 24, 2010 4 implications for and impacts on news operations
Implication 1 <ul><li>Social networks matter more as sentries, filters, curators, and distribution channels of news </li><...
Implication 2 <ul><li>“ Consumers” are in charge of the news playlist … and they want to participate in the news-gathering...
Implication 3: Paradoxes abound (1) <ul><li>More material – but less time with news </li></ul><ul><li>More direct access t...
Implication 3 – Paradoxes abound (2) <ul><li>More transparency of news creation process – but less trust of coverage </li>...
Implication 4 <ul><li>Much news is a commodity and consumers displaying a classic response: They don’t want to pay for som...
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Onli...
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Onli...
Implication 5 <ul><li>News organizations have to figure out where they can add value in the news chain </li></ul>June 24, ...
June 24, 2010 2 models to help you organize your thinking about your place in the value chain
Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Medi...
June 24, 2010 Charlie Firestone model
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
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How Media Consumption Has Changed Since 2000

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Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.

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  • 10:15   How Media Consumption Has Changed Since 2000 Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet &amp; American Life Project, presents the latest data and trends.
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  • How Media Consumption Has Changed Since 2000

    1. 1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10
    2. 2. June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage
    3. 3. June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)
    4. 4. June 24, 2010 8 ways the media ecosystem has changed in the digital age
    5. 5. Information and media ecosystem changes <ul><li>Volume of information grows </li></ul><ul><li>Variety of information sources increases </li></ul><ul><li>Velocity of information speeds up </li></ul><ul><li>Venues change -- times and places to experience media enlarge </li></ul>June 24, 2010
    6. 6. Information and media ecosystem changes <ul><li>Vigilance – attention to information and media expands AND contracts </li></ul><ul><li>Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality </li></ul><ul><li>Valence -- relevance of information improves as customization/search tools emerge </li></ul><ul><li>Vivid -- social networks are more evident and more important as “coping” structures </li></ul>June 24, 2010
    7. 7. June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
    8. 8. June 24, 2010 For the audience, news is pervasive
    9. 9. Pervasive (1) -- People use diverse platforms June 24, 2010
    10. 10. Pervasive (2) -- People graze across platforms June 24, 2010
    11. 11. Pervasive (3) – Platforms have converged online <ul><li>68% of internet news consumers have watched video news stories </li></ul><ul><li>62% watched live feeds </li></ul><ul><li>48% emailed stories or news videos </li></ul>June 24, 2010
    12. 12. Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source
    13. 13. June 24, 2010 For the audience, news is portable
    14. 14. 33% of cell owners get news on handhelds June 24, 2010
    15. 15. June 24, 2010 For the audience, news is personalized
    16. 16. The “Daily Me” and “Daily Us” is being built <ul><li>67% of all Americans say they only follow specific subjects </li></ul><ul><li>28% of internet users have customized a news page and 42% say customization is an important web feature to them </li></ul><ul><li>~ 50% belong to listservs / large email groups </li></ul><ul><li>~ 33% of internet users get RSS feeds </li></ul><ul><li>~ 25% get news alerts </li></ul>June 24, 2010
    17. 17. June 24, 2010 For the audience, news is participatory
    18. 18. 37% of internet users are news contributors / disseminators
    19. 19. June 24, 2010 For the audience, news is a social experience
    20. 20. People use news as a social currency (1) <ul><li>72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world </li></ul><ul><li>69% feel that keeping up with the news is a social or civic obligation </li></ul><ul><li>50% say they rely on the people around them to tell them when there is news they need to know </li></ul>June 24, 2010
    21. 21. People use news as a social currency (2) <ul><li>57% of internet users share links to news stories </li></ul><ul><li>30% of internet users get news on typical day through their SNS use </li></ul><ul><li>13% follow news organizations and journalists on SNS </li></ul><ul><li>6% get news via Twitter feeds </li></ul>June 24, 2010
    22. 22. People use news as a social currency (3) <ul><li>Serendipitous encounters with news still happen AND still matter </li></ul><ul><li>80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose </li></ul>June 24, 2010
    23. 23. June 24, 2010 4 implications for and impacts on news operations
    24. 24. Implication 1 <ul><li>Social networks matter more as sentries, filters, curators, and distribution channels of news </li></ul>June 24, 2010
    25. 25. Implication 2 <ul><li>“ Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process </li></ul>June 24, 2010
    26. 26. Implication 3: Paradoxes abound (1) <ul><li>More material – but less time with news </li></ul><ul><li>More direct access to experts and more knowledge being generated – but not smarter at the societal level </li></ul><ul><li>More voices and more variety – but more traffic to big brands </li></ul><ul><li>More participation and engagement – but less revenue </li></ul>June 24, 2010
    27. 27. Implication 3 – Paradoxes abound (2) <ul><li>More transparency of news creation process – but less trust of coverage </li></ul><ul><li>More chance to customize, but less loyalty </li></ul><ul><li>People say it is easier to keep up AND harder to navigate the clutter </li></ul><ul><li>People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage </li></ul>June 24, 2010
    28. 28. Implication 4 <ul><li>Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant </li></ul>June 24, 2010
    29. 29. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
    30. 30. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site
    31. 31. Implication 5 <ul><li>News organizations have to figure out where they can add value in the news chain </li></ul>June 24, 2010
    32. 32. June 24, 2010 2 models to help you organize your thinking about your place in the value chain
    33. 33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model
    34. 34. June 24, 2010 Charlie Firestone model
    35. 35. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: http://twitter.com/lrainie </li></ul><ul><li>202-419-4500 </li></ul>June 24, 2010
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