Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
10:15 How Media Consumption Has Changed Since 2000 Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
How Media Consumption Has Changed Since 2000Presentation Transcript
HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10
June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage
June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)
June 24, 2010 8 ways the media ecosystem has changed in the digital age
Information and media ecosystem changes
Volume of information grows
Variety of information sources increases
Velocity of information speeds up
Venues change -- times and places to experience media enlarge
June 24, 2010
Information and media ecosystem changes
Vigilance – attention to information and media expands AND contracts
Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
Valence -- relevance of information improves as customization/search tools emerge
Vivid -- social networks are more evident and more important as “coping” structures
June 24, 2010
June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
June 24, 2010 For the audience, news is pervasive
Pervasive (1) -- People use diverse platforms June 24, 2010
Pervasive (2) -- People graze across platforms June 24, 2010
Pervasive (3) – Platforms have converged online
68% of internet news consumers have watched video news stories
62% watched live feeds
48% emailed stories or news videos
June 24, 2010
Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source
June 24, 2010 For the audience, news is portable
33% of cell owners get news on handhelds June 24, 2010
June 24, 2010 For the audience, news is personalized
The “Daily Me” and “Daily Us” is being built
67% of all Americans say they only follow specific subjects
28% of internet users have customized a news page and 42% say customization is an important web feature to them
~ 50% belong to listservs / large email groups
~ 33% of internet users get RSS feeds
~ 25% get news alerts
June 24, 2010
June 24, 2010 For the audience, news is participatory
37% of internet users are news contributors / disseminators
June 24, 2010 For the audience, news is a social experience
People use news as a social currency (1)
72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world
69% feel that keeping up with the news is a social or civic obligation
50% say they rely on the people around them to tell them when there is news they need to know
June 24, 2010
People use news as a social currency (2)
57% of internet users share links to news stories
30% of internet users get news on typical day through their SNS use
13% follow news organizations and journalists on SNS
6% get news via Twitter feeds
June 24, 2010
People use news as a social currency (3)
Serendipitous encounters with news still happen AND still matter
80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose
June 24, 2010
June 24, 2010 4 implications for and impacts on news operations
Implication 1
Social networks matter more as sentries, filters, curators, and distribution channels of news
June 24, 2010
Implication 2
“ Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process
June 24, 2010
Implication 3: Paradoxes abound (1)
More material – but less time with news
More direct access to experts and more knowledge being generated – but not smarter at the societal level
More voices and more variety – but more traffic to big brands
More participation and engagement – but less revenue
June 24, 2010
Implication 3 – Paradoxes abound (2)
More transparency of news creation process – but less trust of coverage
More chance to customize, but less loyalty
People say it is easier to keep up AND harder to navigate the clutter
People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage
June 24, 2010
Implication 4
Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant
June 24, 2010
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site
Implication 5
News organizations have to figure out where they can add value in the news chain
June 24, 2010
June 24, 2010 2 models to help you organize your thinking about your place in the value chain
Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model
Tami Kohen
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