Since 2000, media consumption has become more pervasive, portable, personalized, and participatory, with a significant increase in internet access and mobile usage among adults. The audience now engages with news across diverse platforms, blending old and new media, and often participates in news creation and distribution. However, this shift presents paradoxes such as increased information availability coupled with decreased trust and loyalty to news sources.

1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10

2. June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

3. June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)

4. June 24, 2010 8 ways the media ecosystem has changed in the digital age

5. Information and media ecosystem changes Volume of information grows Variety of information sources increases Velocity of information speeds up Venues change -- times and places to experience media enlarge June 24, 2010

6. Information and media ecosystem changes Vigilance – attention to information and media expands AND contracts Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality Valence -- relevance of information improves as customization/search tools emerge Vivid -- social networks are more evident and more important as “coping” structures June 24, 2010

7. June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem

8. June 24, 2010 For the audience, news is pervasive

9. Pervasive (1) -- People use diverse platforms June 24, 2010

10. Pervasive (2) -- People graze across platforms June 24, 2010

11. Pervasive (3) – Platforms have converged online 68% of internet news consumers have watched video news stories 62% watched live feeds 48% emailed stories or news videos June 24, 2010

12. Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source

13. June 24, 2010 For the audience, news is portable

14. 33% of cell owners get news on handhelds June 24, 2010

15. June 24, 2010 For the audience, news is personalized

16. The “Daily Me” and “Daily Us” is being built 67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large email groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts June 24, 2010

17. June 24, 2010 For the audience, news is participatory

18. 37% of internet users are news contributors / disseminators

19. June 24, 2010 For the audience, news is a social experience

20. People use news as a social currency (1) 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know June 24, 2010

21. People use news as a social currency (2) 57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds June 24, 2010

22. People use news as a social currency (3) Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose June 24, 2010

23. June 24, 2010 4 implications for and impacts on news operations

24. Implication 1 Social networks matter more as sentries, filters, curators, and distribution channels of news June 24, 2010

25. Implication 2 “ Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process June 24, 2010

26. Implication 3: Paradoxes abound (1) More material – but less time with news More direct access to experts and more knowledge being generated – but not smarter at the societal level More voices and more variety – but more traffic to big brands More participation and engagement – but less revenue June 24, 2010

27. Implication 3 – Paradoxes abound (2) More transparency of news creation process – but less trust of coverage More chance to customize, but less loyalty People say it is easier to keep up AND harder to navigate the clutter People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage June 24, 2010

28. Implication 4 Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant June 24, 2010

29. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

30. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

31. Implication 5 News organizations have to figure out where they can add value in the news chain June 24, 2010

32. June 24, 2010 2 models to help you organize your thinking about your place in the value chain

33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

34. June 24, 2010 Charlie Firestone model

35. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: [email_address] Twitter: http://twitter.com/lrainie 202-419-4500 June 24, 2010