International Media Systems by Sheheryar Ahmed

2. Presentation Topic : International Media Systems
Presented To : Prof. Ramzan Azhar
Presented By : Sheheryar Ahmed
Subject : Global Communication
Roll No. : 350-FSS/MSMC/F17
MS Media & Communication Studies (1st Semester) IIUI

3.  International Media System
International media system is the process by which the media runs
throughout the globe.
Politics & Economics playing a major role in its development.
It develops under the umbrella of globalization.

4. Types of Media Systems
Western Media System
Revolutionary Media System
Communist Media System
Developmental Media System
Authoritarian Media System
Neo-Authoritarian Media System
Clandestine Media System

5. Components of a Media System
Objectives
Mechanism
Theoretical Perspective
Practical Perspective
Ownership

6. Politicization of Media
Politicization of media is becoming the international practice.
Media belonging to developed and developing countries practicing
politicization.
Palestine conflict, Syrian conflict, Kashmir issue, Burma crisis,
War in Iraq and Afghanistan, Libya crisis are the examples of
politicization.

7. Government Systems and Media
Democracy & Media
Dictatorship & Media
Communism & Media

8. Global Media Cultures
Freedom of speech and expression.
Role of media in economic development.
Morality is ignored largely.
Democratic proclivity can be seen largely.
Geography also plays a part in building the media culture.

9. Global Media of Post 9/11 Continued
Sensationalism gives way to sensitivity to some extent.
Cultural differences become social dividers.
Foreign policy becomes the main agenda of the media.
National security becomes the primary concern of the media.

10. Freedom of media is being sacrificed for national security.
Most of the governments took paternalistic steps for national
security.
After cold war the new appetite for media is war against terrorism.

11. Media Democracy ( Achieved To Some Extent)
Continued
Media should have its own mechanism.
Convert passive audience to active participants.
Replace the current corporate media model with the one who has
democratic norms.

12. Democratic media can handle the pluralistic nature of society.
Neutrality factor can lead the media to a democratic one.
A watchdog in democracy that keeps government active.

13. Media Conglomerate Continued
A company that owns numerous companies in mass media
enterprises.
T.V, Radio, Publishing, Motion Pictures, Theme parks or Internet.
Exist all around the globe for money making function.

14. Media conglomerates often work with the ruling elites.
It works on the principles of vertical and horizontal integrations.
The Walt Disney Company, Comcast, Bertelsmann, Viacom,
CBS, News Corp, 21st Century Fox, Time Warner etc. are some
big media conglomerates.

15. Media Accountability Continued
Internal accountability measures.
External accountability measures.
Media accountability varies from region to region,
governmental system to system and the developmental factor
also plays a part in it.

16. Journalists should be accountable first to themselves than to
any other accountability measures.
Press Councils, Associations, Unions, Regulatory Authorities
etc. are the institutions through which the accountability takes
place.
Nowadays Social Media is their primary concern.

17. Quality of Journalism Continued
Quality of journalism depends on the national development of a
country.
National development in terms of monetary factors and on
ethical backgrounds.
Quality depends on the facilities provided by the system
towards the media.

18. Continued
Most of the time quality is being associated with developed
countries media.
How can be a free, independent & quality media is possible
without proper security and good remunerations.
How can you achieve a quality without professionalism within
the industry.

19. If engineers, doctors, I.T professionals etc. practiced their
professions with proper degrees why not to implement the
same principles in journalism.
Focus of readers/viewers are towards Entertainment, Sports,
Fashion and Health sector.
 Decline in newspaper reading throughout the globe.
International relations, Science, Religion, Business have less
audience.
In Pakistan, the quantity of media channels are at its peak but
lacking quality.

20. Audience in International Media System Continued
There are active media audiences and passive ones too
throughout the globe.
What U.S audience thinks about Iraq, Syria, Libya,
Afghanistan and Pakistan is the picture depicted by their media.
Active media audience is largely associated with social media.

21. Nowadays the audience have that much choices that they can’t
make a choice out of it.
Global media audience want to know about different cultures,
traditions and societies.
Now the globe have a much more confused and complex
audience.

22. New Media or Social Media (Pros) Continued
It is a media where you can socialize, mobilize and
communicate your ideas, thoughts, information throughout the
globe through interconnected channels.
A worldwide connectivity is possible through social media.
The information can be shared in real time.

23. Continued
Advertisement industry get a great boost due to social media
where you can reach a mass audience in quick time, in no or
less money.
Social media increased awareness among the audience.
The freedom of speech and expression is at its peak.

24. Continued
Through social media education and the learning is enhanced
and increased.
It created new job opportunities and boosted the business
industry.
It is a great source of entertainment.

25. (Cons) Continued
Cyber bullying is one of the major problem of social media.
Fraudulent activities increased a lot in past few years.
Problems of addiction.

26. Continued
Loss of motivation of students.
Due to excessive use serious health issues are there.
Serious security threats are there due to social media.

27. Cyber Laws (Continued)
Every country is working towards cyber laws.
It is to prevent the cyber crimes.
It is to control the new media.

28. Electronic Transaction Ordinance (2002) & Prevention of
Electronic Crimes Act (2016) are examples of cyber laws in
Pakistan.
National Response Centre for Cyber crimes is there to counter
cyber crimes under FIA.
Information Technology Act 2000(India), The Electronic
Communications & Transactions Act 2002(South Africa),
National Cybersecurity Protection Advancement Act 2015
(USA), Computer Misuse Act 1990 (United Kingdom).

29. Visual References Continued
 http://1.bp.blogspot.com/-
LQuYVuZ75ls/UNrb92xoltI/AAAAAAAAAzw/X8VkihDYi4Y/s1600/Bismillah+Calligraphy+pic
+image+10.jpg
 http://factcheckingturkey.com/sites/default/files/press.png
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 http://inside-poland.com/t/wp-content/uploads/2015/04/wpcensor.jpg
 http://www.freemarketmediagroup.com/internet-marketing/wp-
content/uploads/2011/10/Fotolia_18559938_Subscription_Monthly_L-275x181.jpg
 http://judythewriter.com/wp-content/uploads/2016/09/NYT.jpg
 https://fateiscomin.files.wordpress.com/2014/08/2008872041.jpg?w=578
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content/uploads/2017/03/tumblr_m8uh33PGid1qj6wafo1_500.jpg?resize=500%2C400&ssl=1
 http://www.thenews.pl/b53e5137-616a-43d0-8bc0-389818409f54.file
 http://www.smokinggunpr.co.uk/wp-content/uploads/NewsCorpGroup3.jpg

30.  https://c.tribune.com.pk/2012/09/436024-mediaaccountabilitycopy-1347535104-366-640x480.jpg
 https://www.mediavillage.com/media/articles/media_My8AkPvu_x1yZNp8.jpg.1440x1000_q85_box-
60%2C0%2C2964%2C2016_crop_detail.jpg
 http://www.air802.com/blog/wp-content/uploads/2016/07/quality-assurance.jpg
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WFhLTA2NWU0OTYxOWNlNA.jpg
 https://userscontent2.emaze.com/images/b11e61d2-4f5c-4a66-b1c8-
688f7ee33ef1/f39578991761b0110453c90709621a50.jpg
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 http://cf.ltkcdn.net/socialnetworking/images/orig/200596-2084x1438-social-media.jpg
 http://www.mgtdesign.co.uk/webdesign/wp-content/uploads/2014/11/Virtual-Theif.jpg
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 http://orig07.deviantart.net/5b91/f/2013/001/4/7/outhouse_cartoons_juggling_social_media_by_ilovewhatido-
d5q2bw8.jpg
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default.jpg

31. Content References
 https://philipatawura.wordpress.com/2017/05/02/types-of-media-systems/
 http://thenewcontext.milanoschool.org/the-growing-politicization-of-media/
 http://www.wou.edu/~aramoshernandez06/techlesson.html
 http://www.adweek.com/digital/how-has-the-media-changed-since-911/
 https://www.thebalance.com/how-news-coverage-has-changed-since-the-9-11-attacks-2315201
 https://revisionworld.com/a2-level-level-revision/sociology/mass-media-0/ownership-and-control-
media
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