This document discusses mass communication, journalism, and yellow journalism. It defines journalism as writing for newspapers and magazines, which involves collecting and disseminating information. Yellow journalism uses sensational headlines and exaggerates facts to attract readers. It provides the example of Pulitzer and Hearst popularizing yellow journalism in the 1890s. The document concludes that while journalism should report truth, some current media engages in yellow journalism by spreading rumors and being biased toward the government.

1. Mass communication and mass media
Semester -4
“Yellow journalism”
Prepared by Mehal Pandya
English department (MKBU)
29/4/2021

2. Radio Journalism Television
E-media Advertise
Media

3. Mass communication is the study of
spreading information to a large audience
through the various means of
communication. Journalism is the activity of
writing about recent developments for
newspapers, magazines etc. It has
enveloped reporting done through radio and
television.

4. What is journalism?
What is important of journalism?
What is meaning of yellow journalism?

5. What is journalism?
Journalism a profession of writing for newspaper
and magazines.
Two important works are done:
1. collection of news
2. dissemination of information

6. Yellow journalism
Yellow journalism or the yellow press is a type of journalism that
does not report much real news with facts. It uses shocking headlines that
catch people's attention to sell more newspapers.Yellow journalism might
include exaggerating facts or spreading rumors.
The term 'yellow journalism' was coined by Joseph Pulitzer in 1890's
which characterize the sensational journalism that used some yellow ink in
the circulation of newspapers. Joseph Pulitzer , publisher of the New York
World and William Randolph Hearst who in 1887 became the editor of the
'San FranciscoExaminer ',were the men responsible behind the birth of
yellow journalism.

7. In 1941, Frank Mott said that there were five things that made up
yellow journalism
•Headlines in huge print that were meant to scare people, often of news.
that wasn't very important
•Using many pictures or drawings.
•Using fake interviews, headlines that didn’t tell the whole
truth, pseudoscience and false information. from people who said they
were experts.
•Full-color parts of the newspaper on Sundays, usually with comic strips .
•Taking the side of the "underdog" against the system.

8. NEW DELHI: The Supreme Court on Tuesday
expressed concern over the “rise of yellow
journalism” which it said was damaging institutions
and maligning people and added that the issue
needed to be examined. It said freedom of press
was supreme but it could not be one-way traffic. A
bench of Justices Arun Mishra, M R Shah and B R
Gavai passed the remarks while hearing an appeal
filed by news portal ‘The Wire’ and its journalists
who are facing a defamation suit filed by Jay Shah,
son of home minister Amit Shah
Example of yellow journalism

9. The greatest example of "yellow jour nalism" is the "bought-in gover nment
media" (Godi-media) and their degree of active distortion and suppression of
facts and their figurative circling of the gover nment wagons with opinionated
servility is indeed phenomenal beyond comparison, The active effort by
almost all the media houses to suck up to the government and carry water
for it is most deplorable. The few voices of reason and transparency such as
the Wire are a threat to this corrupt gover nment with its anti-national and
anti- secular agenda and are therefore attacked at will smothering every
principle of Press and individual freedom by slapping cases willy-nilly using
public funds and the servile judicial machinery.

11. Conclusion
Mass communication and journalism is related each other.
Journalism or news is for information not to spread rumors and
fack news. When people got face news and rumours ,influence of
those news is became powerful. That can be harmful. So
journalism or news media have to tell the truth .There so many
fake new which we get from many news channels. Our political
leaders also tell us lie. That's why the media became a Godi
media .

12. Work citation
Campbell, W. Joseph, Yellow Journalism, Puncturing the Myths, Defining the Legacies,
Praeger2001
Dickstein, Morris. “THE WORKING PRESS, THE LITERARY CULTURE, AND THE NEW
JOURNALISM.” The Georgia Review, vol. 30, no. 4, 1976, pp. 855–877. JSTOR,
www.jstor.org/stable/41399763.
Park, Robert E. “The Natural History of the Newspaper.” American Journal of Sociology, vol. 29,
no. 3, 1923, pp. 273–289. JSTOR, www.jstor.org/stable/2764232.
“Theology and Yellow Journalism.” The Biblical World, vol. 33, no. 6, 1909, pp. 363–366.JSTOR,
www.jstor.org/stable/3141808.
“Yellow Journalism Hurting Institutions, Maligning People’ .” Times of India , 28 Aug. 2019,

13. Thank you