Media Dependency Theory and David K.Berlo

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  • Good Day Ms. Isabellera!

    This is Epiphany M. Po, a communication student from Mindanao University of Science and Technology. I saw your downloaded presentation regarding Media dependency Theory in Slideshare.com. I was tasked to discuss about this certain theory but unfortunately, I can't barely understand this theory that assigned to me. I am wishing and hoping for you to help me in giving some of your viewpoint and insights to understand more about the theory of Media Dependency. Hoping for your immediate response! Thank you.

    Sincerely yours,
    Epiphany M. Po
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Media Dependency Theory and David K.Berlo

  1. 1. Media Dependency Theory David K. Berlo558487552855848761285584892128 1
  2. 2. Biography of David K. Berlo Date of Birth: March 1929 Date of Death: February 1996 Education University of Illinois University of Illinois Michigan State 1958 University A Philosophy ofEducation 1960 TheProcess of Communication. Department 2of General Communication Arts, Michigan
  3. 3. 1. communication source)2. encoder)3. message)4. channel)5. decoder)6. communication receiver) 3
  4. 4. SMCRShannonWeaver 4
  5. 5. SMCRS (Source or Sender)M (Message)C (Channel)R (Receiver) 5
  6. 6. SMCR 4 Source Message Channel 5: : : : : Receiver 6
  7. 7. – SMCR••• Feedback)•• linear model)•• 7
  8. 8. • (Dependency)• Media Dependency receiver)• Media Dependency Theory (Receiver) 8
  9. 9. Media Dependency Theory 1976 Sandra Ball-Rokeachand Melvin DeFleur 9
  10. 10. Ball-Rokeach & DeFleur (1976) 10
  11. 11. 11DeFleur & Ball Rokeach (1989)
  12. 12. Society system – 12
  13. 13. Media systemAudiences 13
  14. 14. Theories of Mass CommunicationMelvin L. De Fleur Sandra Ball- Rokeach 14
  15. 15. 15

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