Cable News Network CNN by Shahab Ali

1. Name: Shahab Ali
MS-1
Subject: Global Communication
Topic:
CNN International Role, Impact
& Global Competitors

2. CNN* Stands for Cable News
Network

3. CNN* Stands for Cable News
Network
• CNN Founded in 1st June 1980
• Owned by a media Mogul “Ted Turner”
• First 24 Hour News Network
• Shown in 212 Countries
• Shown in 100 million US households

4. Slogan of CNN
“The World Wide Leader
of News”

5. CNN
• CNN has thirty-six bureaus from which Ten
are domestic and Twenty six International.
• First Newscast was done by the duo husband-
wife, Dave Walker and Lois Hart.
• First Interview taken on CNN was of President
, Jimmy Carter by Daniel scherer.
• In 2010 CNN was available in over 100
million households.

6. Famous Shows on CNN
• Money Line
• Cross fire
• Larry king Live
• Talk Batch live
• Capital Gang

7. Sisters Channels of CNN
• CNN International
• Cartoon Network
• CNN Turner Classic Movies
• HLN
• CNN IBN

8. Outstanding Work done by CNN
• Space Shuttle Challenger Disaster
• CNN the only News Channel to cover live
television Coverage in which killed all seven
members.
• Jessica Rescue Case:
• A 18 month old toddler fell down in a well
CNN Covered this news widely
• Gulf War: An important event in CNN history
in 1991 Gulf War actually took place.

9. Continuation
• September 11 Attacks: A devasting terrorist
Attack in America’s history. CNN was the first
channel to broke the news. Anchor Carol Lin
was on air who reported this news to the
viewers.
• 2008 and 20111 US election : CNN devoted a
large coverage on these elections.
• CNN focused more on Political debates &
Election Coverage

10. Continuation
• CNN focuseThis just in. You are looking at
obviously a very disturbing live shot there.
That is the World trade center, and we have
unconfirmed reports this morning that a plane
has crashed into one of the towers of the World
Trade Center. CNN Center right now is just
beginning to work on this story, obviously
calling our sources and trying to figure out
exactly what happened, but clearly something
relatively devastating happening this morning.

11. CNN Project
• Ending Modern Day slavery
• CNN Project is basically working on modern
day slavery. Just because of CNN Project
many issues like brutality on Women, Child
labor, child abuse many brutal killings and
some bitter truth come to the light.

12. Quote by Ted Turner
• We won’t be signing off Until the
World ends.
• We’ll be on, we’ll be covering it live
and when they end of world comes,
we’ll play”
“Nearer My God to thee”.

13. CNN Impact
• Government Understood connecting with the
media and having a media strategy for the first
time.
• CNN effect is the role that non-stop coverage
can have in international diplomacy .
• Real time updates in broadcast can sway
public opinion and facilitate communication of
government operations.

14. CNN Breaking News
• Positive: At first it was the only place to turn
for immediate coverage but now there are
competitors.
• Negative: Meanings of “Breaking news” has
changed over the years and is now a bit of a
clinches/overused….not everything is worthy
of being “Breaking News”

15. Major Stories of CNN
• During china’s Tiananmen square uprising in
1989, CNN remained on air to report student
Protest until the chines government canceled
the broadcast license.
• President George H.W Bush followed the
coverage as his administration had little
information from the protest sites.
• The coverage of Tiananmen CNN won respect
through its 24 hour presence.

16. Persian Gulf War
• The Persian Gulf War in 1991 entrenched CNN as
the “Gold standard” for news reporting.
• 1st was the U.S Public willing to support a
military action against a foreign country
particularly after the Vietnam War debacle?
• 2nd would CNN news crews including production
staff be permitted as well as technically equipped
to send live signals from Baghdad the capital of
iraq.

17.  Persian Gulf War was CNN’s Peter Arnett his war
coverage made him one of the world’s most
visible reporters.
 Although Arnett was loved by some he was
criticized as well. Some of the criticism focused
on Arnett's supposed lack of loyalty to U.S which
is how some people interpreted his insistence on
staying behind enemy lines.

18. Natural disasters and the CNN effect
• While the "CNN effect" most commonly refers
to the effect that news media have on politics
and government during political conflict, its
effect on decisions made during natural
disasters is also noteworthy. As videos and
images are broadcast worldwide immediately
after or even during natural disasters, these
images may convince the public to donate
money or pressure governments for immediate
action.

19. The "CNN effect" may have played a role in
increasing aid following the Asian tsunami (2004),
the Kashmir earthquake (2005), Hurricane
Katrina (2005), and the Sichuan earthquake in
China (2008). Following the Asian tsunami, for
instance, the media "blitz" that followed this natural
disaster may have helped prompt an unprecedented
outpouring of donations. "By February 2005, the
international community had donated $500 per
person affected by the tsunami, compared to just 50
cents for each person affected by Uganda’s 18-year
war.

20. CNN effect
• The CNN effect is a phenomenon in political
science and media studies which states
that CNN’s use of shocking images of
humanitarian crises around the world compels
U.S. policy makers to intervene in humanitarian
situations they may not otherwise have an interest
in.

21. CNN Effect
• The 24-hour international television news
channel known as Cable News Network or
CNN, had a major impact on the conduct
of states' foreign policy in the late Cold
War period and that CNN and its subsequent
industry competitors have had a similar impact
in the post Cold War era.

22. CNN Effects
• While the free press has, in its role as the
"Fourth Estate" always had an influence on
policy-making in representative democracies,
proponents of the CNN effect argue that the
extent, depth, and speed of the new global
media have created a new species of effects
qualitatively different from those that preceded
them.

23. CNN Competitors
• CNN has now attracted competition.
• CNN the main competitors in Europe and Asia
are SKY News & BBC.
• In 1994 the BBC launched a twenty-four hour
television news service starting in Asia.
• Although BBC had Previously run a limited
Europe service.
• Another Competitor is EuroNews.

24. CNN Competitor
• Three new twenty-four hour all news networks
MSNBC, C-SPAN and FOX News now
provide domestic competition for CNN and its
headline News Network.

25. Conclusions
• The last decade of the twentieth century
Witness two significant and long term changes
in global Communication.
• 1st was the rise off CNN which began as a
small station in Atlanta, Georgia and became
the predominant global network for breaking
news.

26. Conclusion
• Final Point is that the major global news
networks are based in core nations : CNN in the
United States, the BBC in the United Kingdom,
and Deutsche Welles in Germany.
• These core-based global television news systems
are designed from major export markets around
the world because the majority of the services
are commercially based and seek to extend their
audiences.