How Sweepstakes Works

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The ppt describes the steps your business should take before creating a sweepstakes for increasing your social followers and how to run it on social media.

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How Sweepstakes Works

  1. 1. How Sweepstakes Works NextBee Media - The Process
  2. 2. Goal Increase Followers
  3. 3. The Process
  4. 4. Your motive behind running a sweepstakes program on Twitter or Facebook is to generate a buzz Develop a Simple Sweepstakes Program Less steps means more involvement Your participants do not expect to be evaluated on the basis of merit Keep it Simple
  5. 5. Offer a Relevant Reward A reward that matches your industry Create interest in your own products Develop prospects from among participants
  6. 6. Decide What Customer Information to Capture Decide what information you will need to develop promotional campaigns Try to capture as little information as possible to facilitate participation Name, Email, Phone number, Address, Age
  7. 7. Build Custom Forms Develop a form based on the information you want to capture
  8. 8. Promote Sweepstakes If you have a good following on Twitter or Facebook, promote the sweepstakes contest there Run targeted ads if you don’t already have a base
  9. 9. Affiliates can further your reach They take your sweepstakes to networks you never knew existed Seek Affiliates’ Assistance They generate interest among social users
  10. 10. Customer Enters Information to Participate You grab customer data Customers fill in desired information to participate in sweepstakes
  11. 11. Social Widgets for Sharing Let participants share sweepstakes on social media in hope for a bigger reward Offer incentives when they bring in more participants Let them share rewards as well Make room for abundant sharing through on-site social widgets
  12. 12. Automatic Notification of Successful Participation Trigger automatic notifications as soon as participants’ entry is validated A notification of participation in sweepstakes gets posted to the participants’ contacts’ feed Increases the chances of your sweepstakes going viral
  13. 13. Celebrate Success… Together Finally,
  14. 14. www.nextbee.com THANK YOU! NextBee Media

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