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5 Must-Have Strategies to 
Boost Conversion, Get Referrals, and 
Generate 10x ROI 
Samir Palnitkar 
VP , Customer Success ...
Agenda 
Introductions 
Friend Recommendations are 7X more trusted 
5 Must-Have Strategies for 10X Social ROI 
Best practic...
 Comprehensive Social Commerce Platform 
 Started in 2010 
 500+ customers 
 Focused on generating ROI 
LinkShare 
Tec...
Friend Recommendations are 
The Most Powerful Advertisements 
 Word-of-mouth has 
always been the most 
trusted media 
 ...
5 Must-Have Strategies for 10X Social ROI 
1. Move to Viral Email Acquisition 
2. Drive Customer Acquisition via Referral ...
Strategy 1 
Move to Viral Email 
Acquisition
Viral Email Acquisition via Facebook Connect 
 Replace email input with Facebook Connect 
 Capture verified emails, rich...
Rich Social Profile Acquisition 
UGG will receive the following info: your 
public profile, friend list, email address, 
r...
Email Acquisition Goes Viral 
 Each subscriber also creates a Facebook post 
 Friends look at the post and become subscr...
Generate Deep Social Insights 
 Track back referral clicks to identify social influencers for your brand 
 Generate deep...
Strategy 2 
Drive Customer 
Acquisition via a 
Referral Program
Reward Users for Referrals via Website & Email 
 Reward your customers for referring you to their friends 
 Both sharers...
Encourage Referrals After a Purchase 
 Convert buyers into brand ambassadors 
 10% participation rate 
 5 referral clic...
Strategy 3 
Drive Visual Commerce 
by Converting Selfies into 
Sales
Turn Selfies into a Photo Testimonial Gallery 
 Gather photo testimonials via Facebook, Instagram, Twitter 
 Add a link ...
Show Customer Photos on Product Pages 
 Showcase customer photos on the product pages as social proof 
 Ability to moder...
Strategy 4 
Use Social Login to 
Increase Conversions
Social Profile is the New Customer Identity 
 By end of 2015, 50% of the new retail customer identities will be based 
on...
Social Profile Drives Sales Conversions 
 Socially logged in users are more likely to share positive comment 
 Social lo...
Strategy 5 
Increase Loyalty by 
Rewarding Customers for 
Social Actions
Convert Social Activity on Site 
Into Brand Loyalty Points 
 Reward customers with loyalty points for social actions on s...
Summing Up: 
5 Must-Have Strategies for 10X Social ROI 
1. Move to Viral Email Acquisition 
2. Drive Customer Acquisition ...
Best Practices to Maximize Social ROI 
Use A/B testing to evaluate the precise impact of social 
strategy in clear busines...
ShopSocially is a One-Stop Solution for 
Social, Referral and Retention
Turbo Charge Your Social ROI via 
ShopSocially on Yahoo! Commerce Central 
Enable ShopSocially platform on Yahoo! Commerce...
Special Offer for today’s attendees 
SS-Holiday-14 
Mention the code above to get one free month 
or an iPad mini with one...
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x ROI - Webinar by ShopSocially and Yahoo!
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5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x ROI - Webinar by ShopSocially and Yahoo!

ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions

To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com

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5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x ROI - Webinar by ShopSocially and Yahoo!

  1. 1. 5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x ROI Samir Palnitkar VP , Customer Success ShopSocially Presenters: Oct 1, 2014 Nathan Dixon Customer Success Manager ShopSocially
  2. 2. Agenda Introductions Friend Recommendations are 7X more trusted 5 Must-Have Strategies for 10X Social ROI Best practices to maximize ROI Q&A i 10X ROI ?
  3. 3.  Comprehensive Social Commerce Platform  Started in 2010  500+ customers  Focused on generating ROI LinkShare Technology Genius Award Most promising private companies 2013 Featured in a recent Social Commerce case study Top Startup Award Ask-a-Friend Refer-a-Friend Get-a-Fan Social Connect Social Login Viral Offer Sharing Share-a-Purchase Viral Flash Sale Share-on-Mobile Shopping Community Social SEO Product Stories Share-and-Win Get-an-Email Photomonials
  4. 4. Friend Recommendations are The Most Powerful Advertisements  Word-of-mouth has always been the most trusted media  The influence of what we buy is shifting from ads to friends *Source: Forrester Research.Inc
  5. 5. 5 Must-Have Strategies for 10X Social ROI 1. Move to Viral Email Acquisition 2. Drive Customer Acquisition via Referral Programs 3. Encourage Visual Commerce by Converting Selfies into Sales 4. Use Social Login to Increase Conversions 5. Increase Loyalty by Rewarding Customers for Social Actions
  6. 6. Strategy 1 Move to Viral Email Acquisition
  7. 7. Viral Email Acquisition via Facebook Connect  Replace email input with Facebook Connect  Capture verified emails, rich profile data and add instant social virality  3X more effective than traditional email acquisitions
  8. 8. Rich Social Profile Acquisition UGG will receive the following info: your public profile, friend list, email address, relationships, birthday, interests, current city, likes and your friend’s relationships, birthdays, interests and likes  Collects rich social profile data of user  Information gathered is of age, gender, location, birthday, interests, friends, friends interests, etc.
  9. 9. Email Acquisition Goes Viral  Each subscriber also creates a Facebook post  Friends look at the post and become subscribers too  This circle expands virally
  10. 10. Generate Deep Social Insights  Track back referral clicks to identify social influencers for your brand  Generate deep insights into social persona of your customers
  11. 11. Strategy 2 Drive Customer Acquisition via a Referral Program
  12. 12. Reward Users for Referrals via Website & Email  Reward your customers for referring you to their friends  Both sharers and their friends get a reward  Generate up to 10% incremental traffic through referrals
  13. 13. Encourage Referrals After a Purchase  Convert buyers into brand ambassadors  10% participation rate  5 referral clicks per share
  14. 14. Strategy 3 Drive Visual Commerce by Converting Selfies into Sales
  15. 15. Turn Selfies into a Photo Testimonial Gallery  Gather photo testimonials via Facebook, Instagram, Twitter  Add a link to a customer photo gallery from your home page  Enable product discovery to increase engagement by 15%
  16. 16. Show Customer Photos on Product Pages  Showcase customer photos on the product pages as social proof  Ability to moderate  Increase conversion rate by up to 21%
  17. 17. Strategy 4 Use Social Login to Increase Conversions
  18. 18. Social Profile is the New Customer Identity  By end of 2015, 50% of the new retail customer identities will be based on social network identities (source: Gartner)  Enable users to login via Facebook, Google, Yahoo!, Amazon, Twitter
  19. 19. Social Profile Drives Sales Conversions  Socially logged in users are more likely to share positive comment  Social login increases customer registrations by 33%  Transaction/ cart abandonment is reduced by up to 46%
  20. 20. Strategy 5 Increase Loyalty by Rewarding Customers for Social Actions
  21. 21. Convert Social Activity on Site Into Brand Loyalty Points  Reward customers with loyalty points for social actions on site  Encourages social activity on site  Drives repeat purchases of loyal customers Source:*http://en.wikipedia.org/wiki/Robert_Cialdini
  22. 22. Summing Up: 5 Must-Have Strategies for 10X Social ROI 1. Move to Viral Email Acquisition 2. Drive Customer Acquisition via Referral Programs 3. Encourage Visual Commerce by Converting Selfies into Sales 4. Use Social Login to Increase Conversions 5. Increase Loyalty by Rewarding Customers for Social Actions
  23. 23. Best Practices to Maximize Social ROI Use A/B testing to evaluate the precise impact of social strategy in clear business terms Personalize user experience based on users’ web-browsing history, social profile data, location and access device Track every referral click to compute your social ROI
  24. 24. ShopSocially is a One-Stop Solution for Social, Referral and Retention
  25. 25. Turbo Charge Your Social ROI via ShopSocially on Yahoo! Commerce Central Enable ShopSocially platform on Yahoo! Commerce Central at https://commercecentral.yahoo.com/apps/shopsocially
  26. 26. Special Offer for today’s attendees SS-Holiday-14 Mention the code above to get one free month or an iPad mini with one year subscription samir@ShopSocially.com sales@ShopSocially.com http://shopsocially.com +1 650 701 7759 OR Go to the Yahoo Commerce Central Page to sign up.

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