Your content marketing growth cycle begins by sending a monthly newsletter with helpful information to drive customers to your website, where they can access shareable content that establishes you as a thought leader. Scheduled social media posts then promote an offer on your website to generate responses. By consistently nurturing engagement through email and social media, your customers appreciate your products and services, sharing them with others and helping your business grow and flourish.

1. Growing your Business with Fresh Ideas

2. The Content Marketing Growth Cycle
1. Your mail and social media campaigns drive traffic to
your website through the content hub.
2. Your customers recognize you as a thought leader
and expert in your field.
3. They share your advice and tips with their friends.
4. You get new customers and more revenue!

3. Step 1: Planting the Seed
You send a monthly newsletter to customers and
prospects that includes helpful information and
advice.

4. Step 2: Pollination
Links in the newsletter lead to content on the
website that can be easily shared through social
media.

5. Step 3: Sunshine
Your website landing page includes an offer
or incentive that stimulates response.

6. Step 4: Frequent Watering
Scheduled social media posts link to the offer and website content.
You monitor and respond to email and social media interaction.

7. Step 5: Enjoy the
Fruits of Your Labor
Your customers appreciate your product and
share it with their friends.

8. The Harvest
At the end of the campaign, you receive a
detailed report of the campaign results. This
provides the seeds for your next campaign.